Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a Performance Marketing Leader with over a decade of experience in managing multimillion-dollar budgets. My expertise lies in scaling acquisitions across various platforms and leading teams to drive revenue growth. I am passionate about leveraging data to inform strategy and optimize marketing campaigns for different markets. Throughout my career, I've successfully implemented full-funnel strategies and attributed models that have significantly increased app sales and overall revenue. I thrive in collaborative environments and enjoy working cross-functionally to align marketing efforts with company goals.…I am a Performance Marketing Leader with over a decade of experience in managing multimillion-dollar budgets. My expertise lies in scaling acquisitions across various platforms and leading teams to drive revenue growth. I am passionate about leveraging data to inform strategy and optimize marketing campaigns for different markets. Throughout my career, I've successfully implemented full-funnel strategies and attributed models that have significantly increased app sales and overall revenue. I thrive in collaborative environments and enjoy working cross-functionally to align marketing efforts with company goals.

Muhammad Maaz Raza

Performance Marketer, Growth Marketer, Digital Marketer, +2





I am a Performance Marketing Leader with over a decade of experience in managing multimillion-dollar budgets. My expertise lies in scaling acquisitions across various platforms and leading teams to drive revenue growth. I am passionate about leveraging data to inform strategy and optimize marketing campaigns for different markets. Throughout my career, I've successfully implemented full-funnel strategies and attributed models that have significantly increased app sales and overall revenue. I thrive in collaborative environments and enjoy working cross-functionally to align marketing efforts with company goals.…I am a Performance Marketing Leader with over a decade of experience in managing multimillion-dollar budgets. My expertise lies in scaling acquisitions across various platforms and leading teams to drive revenue growth. I am passionate about leveraging data to inform strategy and optimize marketing campaigns for different markets. Throughout my career, I've successfully implemented full-funnel strategies and attributed models that have significantly increased app sales and overall revenue. I thrive in collaborative environments and enjoy working cross-functionally to align marketing efforts with company goals.

Available to hire

I am a Performance Marketing Leader with over a decade of experience in managing multimillion-dollar budgets. My expertise lies in scaling acquisitions across various platforms and leading teams to drive revenue growth. I am passionate about leveraging data to inform strategy and optimize marketing campaigns for different markets.

Throughout my career, I’ve successfully implemented full-funnel strategies and attributed models that have significantly increased app sales and overall revenue. I thrive in collaborative environments and enjoy working cross-functionally to align marketing efforts with company goals.

Work Experience

Assistant Manager – Growth Marketing at SQUATWOLF / DISRUPT.COM

January 1, 2024 - Present

Scaled performance marketing channels through multi-market acquisitions, contributing to 40% YoY revenue growth while reducing COM by 30% and contributing 60% of overall sales. Managed cross-channel paid media strategy, delivering significant YoY growth during key events. Implemented AppsFlyer for attribution modeling, improving App Sales Mix by 70.

Team Lead – Performance Marketing at SQUATWOLF / DISRUPT.COM

January 1, 2019 - December 31, 2023

Established new acquisition channels, driving a 30% increase in incremental revenue. Managed $2M+ annual paid media budgets, contributing to 50% YoY revenue growth. Collaborated with cross-functional teams to align lifecycle marketing with growth strategy.

Senior Social Media Executive at SQUATWOLF / DISRUPT.COM

August 1, 2017 - January 31, 2019

Led Meta organic strategy and introduced paid ads as a new acquisition channel. Managed social content calendars and daily posts across Facebook and Instagram.

Senior Social Media Executive at EM-Solutions

November 1, 2016 - July 31, 2017

Managed advertising budgets across Meta, Twitter, and Google for an e-commerce platform. Increased organic reach and followers significantly and achieved revenue growth through optimized advertising.

Senior Executive – Digital Marketing at Tradekey Pvt. Limited

August 1, 2014 - November 30, 2016

Managed PPC and social advertising campaigns focused on lead generation and conversion optimization. Supported digital growth initiatives through performance tracking and campaign optimization.