I'm a Strategic Brand Designer. I'm not the guy who draws a good logo and chooses beautiful colors and fonts; I'm building brands!…

Rassmy Muhammad

I'm a Strategic Brand Designer. I'm not the guy who draws a good logo and chooses beautiful colors and fonts; I'm building brands!…

Available to hire

I’m a Strategic Brand Designer. I’m not the guy who draws a good logo and chooses beautiful colors and fonts; I’m building brands!

Skills

Experience Level

Work Experience

Brand Strategist at Base Builder Labs
January 1, 2025 - Present
Led branding efforts for both Base Builder Labs and its clients across various sectors. Built brand foundations including positioning, messaging, and visual identity systems. Delivered client-ready brand decks, frameworks, and toolkits to support scalable growth. Collaborated with founders, designers, and marketing teams to align brand and business goals.
Freelance Brand Designer
January 1, 2023 - Present
Designed logos, brand identities, and brand guidelines for clients in tech, culture, and consulting. Balanced strategic thinking with visual execution across digital and print formats. Created moodboards, stylescapes, and core brand assets with consistent design systems. Consulted clients on brand clarity, visual communication, and content cohesion.

Education

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Qualifications

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Industry Experience

Computers & Electronics, Media & Entertainment, Other, Non-Profit Organization, Software & Internet, Professional Services, Financial Services

Skills

Experience Level

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