Available to hire
I am a Performance Marketing and Data Analytics Specialist with over 6 years of experience driving customer acquisition, retention, and ROI across diverse sectors including fintech, eCommerce, and real estate. My expertise lies in scaling global marketing operations through data-driven strategies and optimizing paid media, SEO, and ASO to achieve substantial growth and ROI. I have exceptional skills in digital strategy optimization, social media marketing, and analytics, consistently delivering strong business results through innovative growth and marketing automation techniques.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Work Experience
Team Lead - Performance Marketing at ACE Money Transfer Limited
September 1, 2019 - PresentLed performance marketing efforts for a fintech app providing remittances across 100+ countries. Achieved 10,000 conversions in five days by renewing the loyalty program and reducing CAC from £149 to £15 in two months through paid marketing channels. Implemented social media strategies increasing engagement by 40%. Built an in-house CRM to deepen segmentation and improve email click-through rates by 35%. Launched referral and promo programs that increased conversions and user retention by 30%. Managed process re-engineering to reduce paperwork by 70%. Engineered real-time data visualization dashboards enhancing data accuracy by 99%. Scaled monthly paid campaign transactions from 40,000 to 230,000, a 475% growth.
Social Media Marketing at ACE Union
January 1, 2023 - September 2, 2025Drove 15,000+ app installs via paid media and acquired 8,000 customers through social media marketing, boosting brand share of voice from 0% to 5% in the UK market.
Social Media Marketing at ACE Properties
September 1, 2023 - September 2, 2025Designed and executed cost-efficient lead generation campaigns that generated PKR 1.3 billion in revenue on a PKR 1.5 million marketing spend in 2021. Exceeded 2022 sales targets through refined targeting and campaign iteration.
Digital Acquisition Manager at xForce Kicks
August 1, 2024 - September 2, 2025Managed paid media campaigns for an eCommerce footwear brand inspired by Nike’s business model. Achieved ZAR 5,000 revenue from ZAR 800 ad spend (ROI 525%). Executed targeted Google Ads PPC campaigns and improved website backend for enhanced user experience, site speed, and conversion rates. Implemented on-page and link-building SEO strategies to boost organic traffic and visibility.
Marketing Manager at Meezan City Islamabad
December 1, 2022 - September 2, 2025Led digital marketing consultancy for a city development campaign. Leveraged data-driven ad strategies to convert PKR 200,000 ad spend into PKR 54,000,000 revenue, delivering 269% ROI.
Social Media Manager at Devil Dog Marketplace
August 1, 2020 - September 2, 2025Acquired 10 clients for a US veteran-led marketplace specialized in digital marketing for retired U.S. personnel. Generated $30K sales from a $3K ads spend (900% ROI, 10x ROAS) using Google Ads, Meta Ads, and email marketing.
Education
BS in Software Engineering (BSSE) at Bahria University Islamabad Campus
September 1, 2015 - June 1, 2019Qualifications
Advanced BI
January 11, 2030 - September 2, 2025General Data Protection Regulations (GDPR)
January 11, 2030 - September 2, 2025Using AI for SEO
January 11, 2030 - September 2, 2025Digital Marketing Fundamentals
January 11, 2030 - September 2, 2025Risk Management
January 11, 2030 - September 2, 2025Marketing Analytics
January 11, 2030 - September 2, 2025Marketing Consumer Segmentation
January 11, 2030 - September 2, 2025Adobe XD Design Thinking
January 11, 2030 - September 2, 2025Google Analytics
January 11, 2030 - September 2, 2025Tableau
January 11, 2030 - September 2, 2025Marketing and Business Administration
January 11, 2030 - September 2, 2025Digital Marketing Certification
January 11, 2030 - September 2, 2025Search Engine Optimization
January 11, 2030 - September 2, 2025Industry Experience
Education, Gaming, Software & Internet, Financial Services, Real Estate & Construction
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Hire a Marketing Strategist
We have the best marketing strategist experts on Twine. Hire a marketing strategist in Rawalpindi today.