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Hi, I’m Muhammad Sharizzat bin Abu Samah, a Singapore-based SEO and digital marketing professional with 10 years of experience across tech and e-commerce sectors. I’m skilled in on-page and technical SEO, keyword research, content optimization, and GEO-driven collaboration. I also bring a background in copywriting, creative direction, and brand marketing that complements strategic content planning and organic growth.…Hi, I’m Muhammad Sharizzat bin Abu Samah, a Singapore-based SEO and digital marketing professional with 10 years of experience across tech and e-commerce sectors. I’m skilled in on-page and technical SEO, keyword research, content optimization, and GEO-driven collaboration. I also bring a background in copywriting, creative direction, and brand marketing that complements strategic content planning and organic growth.

Muhammad Sharizzat bin Abu Samah

SEO Expert, Digital Marketer, Marketing Strategist, +2

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Hi, I’m Muhammad Sharizzat bin Abu Samah, a Singapore-based SEO and digital marketing professional with 10 years of experience across tech and e-commerce sectors. I’m skilled in on-page and technical SEO, keyword research, content optimization, and GEO-driven collaboration. I also bring a background in copywriting, creative direction, and brand marketing that complements strategic content planning and organic growth.…Hi, I’m Muhammad Sharizzat bin Abu Samah, a Singapore-based SEO and digital marketing professional with 10 years of experience across tech and e-commerce sectors. I’m skilled in on-page and technical SEO, keyword research, content optimization, and GEO-driven collaboration. I also bring a background in copywriting, creative direction, and brand marketing that complements strategic content planning and organic growth.

Available to hire

Hi, I’m Muhammad Sharizzat bin Abu Samah, a Singapore-based SEO and digital marketing professional with 10 years of experience across tech and e-commerce sectors.

I’m skilled in on-page and technical SEO, keyword research, content optimization, and GEO-driven collaboration. I also bring a background in copywriting, creative direction, and brand marketing that complements strategic content planning and organic growth.

Skills

Copywriting

Branding

Experience Level

Copywriting

Expert

Branding

Expert

Work Experience

Group SEO Manager at Longbridge Group

September 1, 2025 - Present

Own and execute end-to-end SEO strategy, building sitewide SEO foundations from scratch and driving significant organic growth across markets. Led the development of SEO-driven content strategies, keyword targeting frameworks, site health improvements, and agency management. Implemented Generative Engine Optimization (GEO) to enhance AI-driven content discovery and topical authority.

Group SEO Lead at MoneyHero Group

November 1, 2021 - September 1, 2025

Led and supported SEO strategy across 5 brands (Seedly, SingSaver, MoneyHero HK, Money101, Moneymax PH). Mentored a team of 4 content support specialists; oversaw site migrations, SEO-compliant page builds, and content accuracy. Planned keyword research, content roadmaps, and SEO-driven landing pages; conducted technical audits and performance tracking; acted as primary SEO contact for dev/product teams; managed external agencies.

SEO Manager at ShopBack Singapore

February 1, 2020 - November 1, 2021

Led SEO strategy for ShopBack Singapore, including technical audits, on-page optimization, keyword planning, and performance reporting. Coordinated website migrations and cross-market initiatives; collaborated with dev/product teams on crawlability and indexation; served as primary SEO contact for site health and stakeholder alignment; managed external agencies.

Senior SEO Associate at ShopBack Singapore

July 1, 2015 - February 1, 2020

Supported and maintained SEO for 9 regional markets (SG, TW, TH, ID, PH, MY, AU, KR, VN). Executed technical audits, on-page optimization, keyword planning, and reporting. Led regional content and outreach-based link-building; contributed to App Store Optimization for iOS and Android.

Creative, Events & Trade Marketing Manager at Brand Connect Pte Ltd

February 1, 2013 - November 1, 2014

Led event marketing, branding, POS design, and integrated campaigns for multiple brands.

Creative & Marketing Executive at Rubicon Reserve Wines Pte Ltd

December 1, 2011 - January 1, 2013

Supported branding, creative campaigns, e-commerce marketing, and design; contributed to brand identity and lifestyle product campaigns.