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I am a proactive PR and social media professional with extensive experience in public relations, corporate communications, and executive collaboration. I work closely with CEOs and leadership teams to develop and execute strategic PR initiatives that strengthen brand reputation and foster high-value professional relationships. My expertise spans media relations, stakeholder engagement, and thought leadership, with a proven track record of securing media coverage and increasing brand visibility. I also specialize in social media strategy, crisis management, and content marketing, ensuring impactful messaging across digital and traditional platforms.…I am a proactive PR and social media professional with extensive experience in public relations, corporate communications, and executive collaboration. I work closely with CEOs and leadership teams to develop and execute strategic PR initiatives that strengthen brand reputation and foster high-value professional relationships. My expertise spans media relations, stakeholder engagement, and thought leadership, with a proven track record of securing media coverage and increasing brand visibility. I also specialize in social media strategy, crisis management, and content marketing, ensuring impactful messaging across digital and traditional platforms.

Muhammad Yousuf Shahid

Social Media Manager, PR Freelancer, Marketing Strategist, +2

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I am a proactive PR and social media professional with extensive experience in public relations, corporate communications, and executive collaboration. I work closely with CEOs and leadership teams to develop and execute strategic PR initiatives that strengthen brand reputation and foster high-value professional relationships. My expertise spans media relations, stakeholder engagement, and thought leadership, with a proven track record of securing media coverage and increasing brand visibility. I also specialize in social media strategy, crisis management, and content marketing, ensuring impactful messaging across digital and traditional platforms.…I am a proactive PR and social media professional with extensive experience in public relations, corporate communications, and executive collaboration. I work closely with CEOs and leadership teams to develop and execute strategic PR initiatives that strengthen brand reputation and foster high-value professional relationships. My expertise spans media relations, stakeholder engagement, and thought leadership, with a proven track record of securing media coverage and increasing brand visibility. I also specialize in social media strategy, crisis management, and content marketing, ensuring impactful messaging across digital and traditional platforms.

Available to hire

I am a proactive PR and social media professional with extensive experience in public relations, corporate communications, and executive collaboration. I work closely with CEOs and leadership teams to develop and execute strategic PR initiatives that strengthen brand reputation and foster high-value professional relationships.

My expertise spans media relations, stakeholder engagement, and thought leadership, with a proven track record of securing media coverage and increasing brand visibility. I also specialize in social media strategy, crisis management, and content marketing, ensuring impactful messaging across digital and traditional platforms.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Hindi

Fluent

Urdu

Fluent

Work Experience

Assistant PR Manager & Social Media Marketing Lead at KoderLabs

October 1, 2024 - Present

As an Assistant PR Manager, I work closely with the CEO, CTO, and Director to develop and execute strategic public relations and digital marketing initiatives that strengthen brand positioning, enhance corporate communications, and drive industry visibility. I lead the social media marketing team, overseeing content strategies and campaign execution to build a strong digital presence. My responsibilities also include executive-level collaboration ensuring brand messaging aligns with company vision, managing media relations and press outreach, corporate communications and branding, stakeholder engagement including podcast networking, crisis and reputation management, and event coordination to support leadership in conferences and media engagements.

Sr Social Media Marketing Executive at Olive Digital

October 1, 2024 - August 31, 2025

Led a team to develop high-impact social media campaigns, increasing brand visibility by 30% and user engagement by 40%. Managed over 60 client accounts, optimizing Meta ad campaigns for improved lead generation. Spearheaded client retention efforts, achieving a 90% retention rate. Developed compelling content strategies, secured new business through tailored proposals, and fostered a culture of innovation within the team.

Social Media Marketing Executive at Carpe Diem

December 1, 2023 - August 31, 2025

Developed engaging content strategies, managed multi-platform campaigns, and enhanced brand storytelling. Optimized social media presence through targeted content creation and data-driven analytics, leading to increased audience interaction and brand loyalty. Executed marketing initiatives, collaborated with creative teams, and leveraged emerging trends to maintain competitive digital positioning.

Assistant PR Manager & Social Media Marketing Lead at KoderLabs

October 1, 2024 - Present

Collaborated with the CEO, CTO and Director to develop and execute strategic public relations and digital marketing initiatives that strengthen brand positioning and drive industry visibility. Led the social media marketing team, overseeing content strategies and campaign execution to build a strong digital presence. Held executive-level collaboration, aligned PR and social media with business objectives, managed media relations, crafted executive branding narratives, oversaw multi-platform content, built high-value podcast appearances, addressed crises, and supported conferences and events.

Sr Social Media Marketing Executive at Olive Digital

October 1, 2024 - September 24, 2025

Led a team to develop high-impact social media campaigns, increasing brand visibility by 30% and user engagement by 40%. Managed 60+ client accounts, optimizing Meta ad campaigns for improved lead generation. Spearheaded client retention efforts, achieving a 90% retention rate. Developed compelling content strategies, secured new business through tailored proposals, and fostered a culture of innovation within the team.

Social Media Marketing Executive at Carpe Diem

December 1, 2023 - September 24, 2025

Developed engaging content strategies, managed multi-platform campaigns, and enhanced brand storytelling. Optimized social media presence through targeted content creation and data-driven analytics, leading to increased audience interaction and brand loyalty. Collaborated with creative teams and leveraged emerging trends to maintain competitive digital positioning.