Available to hire
I am a performance-driven digital marketing and advertising specialist with over 8 years of proven success scaling local and international brands. I excel in creating strategic paid media campaigns, advanced funnel development, and optimizing conversion rates to achieve outstanding ROI in competitive markets across Europe, North America, and Asia. My expertise spans platforms like Meta (Facebook & Instagram), Google Ads, YouTube Ads, and Programmatic Advertising.
Currently based in Frankfurt, Germany, I bring a strong record of exceeding ROI targets and streamlining processes through digital solutions and workflow automation. I am passionate about driving business growth through innovative marketing strategies and data-driven decision-making, consistently delivering measurable results and improving customer satisfaction.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
German
Beginner
Urdu
Fluent
Work Experience
System Administrator at TSW Transportservice, Frankfurt Airport, GmbH.
December 1, 2024 - PresentAdministered and maintained IT infrastructure, ensuring uptime for time-critical luggage logistics across the airport. Integrated digital tracking systems to enhance luggage delivery, improving service accuracy and customer satisfaction. Automated administrative tasks such as backups, updates, and user management, reducing manual workload and improving IT efficiency. Provided system troubleshooting and technical support for cross-functional teams at Frankfurt Airport. Participated in process digitization by suggesting and developing micro digital solutions to optimize internal coordination and operations.
Digital Marketing Manager at Smart Future Kings
February 29, 2024 - July 15, 2025Executed high-converting Meta ad campaigns for eCommerce courses, generating over 2,500 qualified leads with less than €0.40 CPL. Designed full-funnel strategy for 3PL services in the UK and US, achieving a 30% increase in client acquisitions. Set up in-house media production, boosting video content ROI by 4x across social platforms. Managed city-wide offline branding campaigns, integrating digital creatives with print media. Collaborated with influencers to drive over 15K event registrations and substantial social engagement.
Digital Marketing Executive at Guru Agency International
January 1, 2023 - July 15, 2025Rebranded client identity and ran lead generation ad campaigns for real estate in the UAE and Pakistan, resulting in over €500K in sales pipelines. Optimized SEO and local listings to increase organic traffic by 150% within 3 months. Scaled digital reach for property maintenance services through multi-platform content strategies and PPC ads.
Digital Marketing Executive at Hype BPO PVT LTD
January 1, 2023 - July 15, 2025Developed engaging content and grew brand awareness across telecom services, increasing followers by 300% within 6 months. Led content calendars, performance analysis, and campaign A/B testing. Oversaw hiring campaigns for internal HR consultancy arm, cutting time-to-hire by 40%.
System Administrator at TSW Transportservice, Frankfurt Airport, GmbH
December 1, 2024 - PresentAdministered and maintained IT infrastructure ensuring uptime for time-sensitive luggage logistics at Frankfurt Airport. Integrated digital tracking systems to improve luggage delivery accuracy and customer satisfaction. Automated administrative tasks such as backups, updates, and user management, increasing IT efficiency. Provided system troubleshooting and technical support to cross-functional teams, and contributed to process digitization by developing micro digital solutions optimizing internal coordination and operations.
Digital Marketing Manager at Smart Future Kings
February 1, 2024 - August 5, 2025Executed high-converting Meta ad campaigns generating over 2,500 qualified leads with a cost per lead under €0.40 for eCommerce courses. Designed full-funnel strategies for 3PL services targeting the UK and US markets, resulting in a 30% increase in client acquisitions. Established in-house media production, increasing video content ROI fourfold across social platforms. Managed city-wide offline branding campaigns integrating digital creatives with print media. Collaborated with influencers including Yasir Shami to drive over 15,000 event registrations and significant social engagement.
Digital Marketing Executive at Guru Agency International
January 1, 2023 - August 5, 2025Rebranded client identities and managed lead generation ad campaigns for real estate clients in UAE and Pakistan, generating sales pipelines exceeding €500K. Optimized SEO and local listings, increasing organic traffic by 150% within three months. Expanded digital reach of property maintenance services through multi-platform content and PPC advertising strategies.
Digital Marketing Executive at Hype BPO Pvt Ltd
January 1, 2023 - August 5, 2025Developed engaging content and increased brand awareness for telecom services, growing followers by 300% within six months. Led content calendar management, performance analysis, and A/B campaign testing. Oversaw hiring campaigns for the internal HR consultancy, reducing time-to-hire by 40%.
System Administrator at TSW Transportservice GmbH
December 1, 2024 - PresentManaged and optimized IT infrastructure supporting time-critical logistics, achieving over 99% system uptime. Integrated digital tracking systems to improve luggage delivery accuracy by 25% and enhance passenger satisfaction. Automated workflows including backups, updates, and user provisioning, reducing manual tasks by 30%. Developed micro digital solutions to streamline interdepartmental coordination, cutting processing time by 20%.
Digital Marketing Manager at Smart Future Kings
February 1, 2024 - September 1, 2025Executed high-conversion Meta campaigns for eCommerce training programs, generating over 2,500 qualified leads at a cost per lead below €0.40. Built multi-stage marketing funnels for 3PL services in the UK and US, increasing client acquisition rates by 30%. Established in-house media production, boosting video ROI by 4x and reducing outsourced content costs by 40%. Managed integrated branding campaigns (online and print), increasing local brand awareness by 65%.
Digital Marketing Manager at Guru Agency International
January 1, 2023 - September 1, 2025Led brand repositioning and multi-channel lead generation for UAE and Pakistan real estate clients, generating a sales pipeline exceeding €500K. Increased organic website traffic by 150% within 3 months through targeted SEO and Google Business Profile optimization.
Digital Marketing Manager at Hype BPO Pvt Ltd
May 1, 2022 - September 1, 2025Developed organic growth strategies for telecom services, growing social media followers by 300% in 6 months. Implemented targeted employer branding and recruitment campaigns, reducing time-to-hire by 40%.
System Administrator at TSW Transportservice GmbH
December 1, 2024 - PresentManaged and optimized IT infrastructure supporting time-critical logistics achieving over 99% system uptime. Integrated digital tracking systems improving luggage delivery accuracy by 25% and increasing passenger satisfaction scores. Automated workflows including backups, updates, and user provisioning reducing manual tasks by 30%. Developed micro digital solutions to streamline interdepartmental coordination cutting processing time by 20%.
Digital Marketing Manager at Smart Future Kings
February 1, 2024 - September 4, 2025Executed high-conversion Meta campaigns for eCommerce training programs generating over 2,500 qualified leads at less than €0.40 CPL. Built multi-stage marketing funnels for 3PL services in the UK and US increasing client acquisition rates by 30%. Established in-house media production boosting video ROI by 4x and reducing outsourced content costs by 40%. Managed integrated branding campaigns (online + print) increasing local brand awareness by 65%.
Digital Marketing Manager at Guru Agency International
January 1, 2023 - September 4, 2025Led brand repositioning and multi-channel lead generation for UAE & Pakistan real estate clients generating over €500K in sales pipeline. Increased organic website traffic by 150% in 3 months through targeted SEO and Google Business Profile optimization.
Digital Marketing Manager at Hype BPO Pvt Ltd
May 1, 2022 - September 4, 2025Developed organic growth strategies for telecom services growing social media followers by 300% in 6 months. Implemented targeted employer branding and recruitment campaigns reducing time-to-hire by 40%.
Education
Bachelor of Science at University Of Lahore
January 1, 2015 - December 31, 2019Bachelor of Science at University of Lahore
January 1, 2015 - January 1, 2019Bachelor of Science in Software Engineering at University of Lahore
January 1, 2015 - January 1, 2019Bachelor of Science in Software Engineering at University of Lahore
January 1, 2015 - January 1, 2019Qualifications
Meta Advertising
January 1, 2023 - December 31, 2023SEMrush Academy Certificate
January 1, 2023 - December 31, 2023Google Analytics Certification from Google Skillshop
January 1, 2023 - December 31, 2023Meta Advertising
January 11, 2030 - August 5, 2025SEMrush Academy Certificate
January 11, 2030 - August 5, 2025Google Analytics Certification from Google Skillshop
January 11, 2030 - August 5, 2025Completed Digital Marketing Bootcamp
January 11, 2030 - August 5, 2025Industry Experience
Transportation & Logistics, Professional Services, Real Estate & Construction, Media & Entertainment, Telecommunications, Education, Retail, Software & Internet, Consumer Goods
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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