Brand Manager at Kilims & Co

Led brand growth by designing scalable marketing systems and fast-paced operational workflows, improving content turnaround speed by ~40%. Owned and executed multi-platform social media strategies, driving a 30% increase in online sales and 65% growth in total following. Managed content production and influencer collaborations, while leading brand copywriting and engagement optimization across platforms, resulting in a 25% CPC reduction.

Digital Media Content Lead at B4Cognition

Founded and scaled an AI-focused educational YouTube channel, managing the full lifecycle from research and scripting to production, branding, SEO, and performance analysis. Conducted deep research on AI, emerging tech, and science topics, translating complex concepts into high-retention content, achieving above-average CTR (8–10%) through optimized thumbnails and titles. Implemented AI-assisted workflows (research summarization, scripting, editing acceleration), cutting production time per video by ~35% while maintaining content quality.

Social Media Marketing Specialist at Static Public Health International

Designed and executed platform-specific content strategies to promote global public health initiatives, increasing average reach per post by 50%+ across key campaigns. Created high-impact visual content and educational graphics, improving audience engagement and message clarity for diverse international communities, driving 115% traffic growth. Managed content calendars, analytics review, and iterative optimization to ensure consistent growth and sustained visibility.