Project Overview An independent AI-powered advertising concept created to showcase EXGYAN Centella Asiatica skincare products through cinematic visuals and story-driven promotional content. Creative Direction The campaign uses a fresh, minimalist skincare aesthetic with soft mint-green tones, clean backgrounds, elegant product displays and natural-looking lifestyle scenes. Production Process Developed the creative concept and visual direction. Used the supplied EXGYAN product collection as the visual reference. Created AI-generated cinematic product scenes. Developed lifestyle and skincare presentation scenes featuring a virtual presenter. Edited multiple scenes into a cohesive promotional video. Added transitions, voiceover and visual storytelling. Deliverable A cinematic skincare promotional video designed for social media advertising. Tools: AI video generation and Spring video editor. Independent portfolio concept. Not a commissioned or officially endorsed EXGYAN campaign.
- AI Video Editor
- Creative Director
- UGC Creator
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