EXGYAN Centella Asiatica | AI-Powered Skincare Advertising Campaign

Project Overview

An independent AI-powered advertising concept created to showcase EXGYAN Centella Asiatica skincare products through cinematic visuals and story-driven promotional content.

Creative Direction

The campaign uses a fresh, minimalist skincare aesthetic with soft mint-green tones, clean backgrounds, elegant product displays and natural-looking lifestyle scenes.

Production Process

• Developed the creative concept and visual direction.
• Used the supplied EXGYAN product collection as the visual reference.
• Created AI-generated cinematic product scenes.
• Developed lifestyle and skincare presentation scenes featuring a virtual presenter.
• Edited multiple scenes into a cohesive promotional video.
• Added transitions, voiceover and visual storytelling.

Deliverable

A cinematic skincare promotional video designed for social media advertising.

Tools: AI video generation and Spring video editor.

Independent portfolio concept. Not a commissioned or officially endorsed EXGYAN campaign.