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Performance Marketing Lead with 10+ years of hands-on Google Ads and Microsoft Ads management across e-commerce and UAE real estate. I own paid search end-to-end — budget allocation, bid management, keyword strategy, landing page optimisation and conversion rate improvement. I have managed multi-platform budgets across Google, Meta, LinkedIn, TikTok, Yandex, Snapchat, YouTube and Bing, delivering strong improvements in qualified leads and cost efficiency. I use GTM, Conversion APIs, offline conversion tracking and value-based bidding to strengthen attribution and CRM integration, and I bring hands-on AI and automation experience to speed up reporting and testing.…Performance Marketing Lead with 10+ years of hands-on Google Ads and Microsoft Ads management across e-commerce and UAE real estate. I own paid search end-to-end — budget allocation, bid management, keyword strategy, landing page optimisation and conversion rate improvement. I have managed multi-platform budgets across Google, Meta, LinkedIn, TikTok, Yandex, Snapchat, YouTube and Bing, delivering strong improvements in qualified leads and cost efficiency. I use GTM, Conversion APIs, offline conversion tracking and value-based bidding to strengthen attribution and CRM integration, and I bring hands-on AI and automation experience to speed up reporting and testing.

Mujtaba Sajawal

Performance Marketer, Digital Marketer, Marketing Strategist, +3

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Performance Marketing Lead with 10+ years of hands-on Google Ads and Microsoft Ads management across e-commerce and UAE real estate. I own paid search end-to-end — budget allocation, bid management, keyword strategy, landing page optimisation and conversion rate improvement. I have managed multi-platform budgets across Google, Meta, LinkedIn, TikTok, Yandex, Snapchat, YouTube and Bing, delivering strong improvements in qualified leads and cost efficiency. I use GTM, Conversion APIs, offline conversion tracking and value-based bidding to strengthen attribution and CRM integration, and I bring hands-on AI and automation experience to speed up reporting and testing.…Performance Marketing Lead with 10+ years of hands-on Google Ads and Microsoft Ads management across e-commerce and UAE real estate. I own paid search end-to-end — budget allocation, bid management, keyword strategy, landing page optimisation and conversion rate improvement. I have managed multi-platform budgets across Google, Meta, LinkedIn, TikTok, Yandex, Snapchat, YouTube and Bing, delivering strong improvements in qualified leads and cost efficiency. I use GTM, Conversion APIs, offline conversion tracking and value-based bidding to strengthen attribution and CRM integration, and I bring hands-on AI and automation experience to speed up reporting and testing.

Available to hire

Performance Marketing Lead with 10+ years of hands-on Google Ads and Microsoft Ads management across e-commerce and UAE real estate. I own paid search end-to-end — budget allocation, bid management, keyword strategy, landing page optimisation and conversion rate improvement.

I have managed multi-platform budgets across Google, Meta, LinkedIn, TikTok, Yandex, Snapchat, YouTube and Bing, delivering strong improvements in qualified leads and cost efficiency. I use GTM, Conversion APIs, offline conversion tracking and value-based bidding to strengthen attribution and CRM integration, and I bring hands-on AI and automation experience to speed up reporting and testing.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Urdu

Fluent

Hindi

Intermediate

Panjabi, Punjabi

Fluent

Work Experience

Performance Marketing Lead at Cushman & Wakefield

August 1, 2025 - Present

Managed B2B and B2C paid search and social campaigns across Google, Meta, and LinkedIn across the Middle East; increased qualified leads by 34% and reduced cost per lead by 18%. Configured end-to-end tracking with Google Tag Manager and Conversion APIs into Salesforce CRM. Built an AI-driven, plug-and-play landing page template aligned to brand guidelines, increasing inbound property inquiries by 25%. Executed segmented retargeting achieving strong engagement and conversions. Automated weekly performance reporting for senior management using AI-driven, data-fed dashboards and live business performance pages. Recovered 21% of lost leads by fixing website leakage and used AI-powered automation/scraping to add 28% more leads to the pipeline, coordinating with an external engineering team.

Digital Marketing Manager at RNS Realty

February 1, 2025 - Present

Spearheaded all digital and offline marketing initiatives, boosting brand visibility and engagement through integrated campaigns. Managed social media strategy and content calendar, increasing audience growth by 45% in three months. Optimized multi-platform campaigns (Meta, LinkedIn, Google) to reduce CPL by 18% through A/B testing and bid adjustments. Led website SEO and UX improvements in partnership with agency, driving a 50% uplift in organic traffic. Designed targeted email, WhatsApp, and CRM journeys, improving lead-to-MQL conversion by 22%. Coordinated events and PR activations, enhancing stakeholder partnerships and generating AED5M in new pipeline. Developed a comprehensive social media content calendar aligned with strategic objectives, driving a 41% increase in followers.

Performance Marketing Lead at Knight Frank MENA

January 31, 2025 - July 24, 2025

Managed AED250K/month ad budget across Google Ads, META Ads, LinkedIn Ads, achieving a 6:1 ROAS and 63% lead uplift. Drove 1,989 qualified leads at a CPL of AED195, unlocking AED938M in revenue opportunities. Piloted project campaigns generating 679 leads at AED270 CPL, yielding AED287M in potential value. Implemented advanced A/B tests on creatives, email and landing pages, improving campaign ROI by 29%. Automated WhatsApp-CRM workflows through Zapier and Salesforce, moving 1,517 leads to MQL stage with 30% fewer manual tasks.

Performance Marketing Lead at Knight Frank MENA

September 1, 2023 - April 30, 2025

Led performance marketing strategy for a global real estate brand across MENA, APAC, and Europe, partnering with Corporate Communications to generate B2B and B2C leads. Managed paid campaigns across SEM, display, and social channels including LinkedIn, Meta, Google, and TikTok, plus affiliate and email marketing. Increased lead generation by 31% and delivered 2x ROI through multi-channel campaigns. Improved ROI by 29% through continuous A/B testing and optimisation. Increased overall ROI by 12% using multi-touch attribution, value-based bidding, and smarter budget allocation. Used offline conversion tracking to link CRM outcomes to campaign-level performance. Achieved an 85% lead-qualification rate via precise targeting and retargeting and reactivated 7% of dormant leads through email and WhatsApp retargeting.

Digital Marketing Specialist at Footprint Real Estate

September 1, 2023 - July 24, 2025

Optimized 90+ digital campaigns on Meta, Google, and TikTok, increasing lead generation by 31% and ROI by 23%. Launched AI-driven social media initiatives, boosting content productivity by 60% and engagement by 35%. Revived 17% of dormant leads through targeted email and WhatsApp retargeting. Aligned marketing efforts with sales pipeline, improving campaign-to-sale conversion by 15%.

Sr. Performance Marketing Specialist at OLX Group

January 31, 2023 - July 24, 2025

Managed monthly ad budgets up to USD200K on Google Ads, META Ads, Bing Ads, and programmatic campaigns, reducing CAC by 25%. Enhanced ROAS by 35% via strategic placement and bid management. Scaled marketing campaigns to increase website traffic by 40% and app downloads by 53%. Achieved an 85% lead-qualification rate through precise audience targeting and retargeting strategies. Implemented a multi-touch attribution model on digital channels, accurately assigning 30% of conversions to mid-funnel re-marketing touch points, informing a 15% reallocation of budget toward high-impact channels and driving a 12% uplift in overall ROI.

Category Manager at OLX Group

April 1, 2018 - January 31, 2023

Owned category performance, delivering a USD 120K annual revenue target with 23% YoY growth and driving 17% revenue growth across Pakistan and UAE. Ran digital marketing strategies on Meta, Google, and TikTok on a USD 50K/month budget, increasing traffic by 11%. Grew app downloads with targeted strategy (14% on iOS and 29% on Android). Improved customer loyalty by 5% and referrals by 20% through engagement programmes. Improved customer satisfaction by 8% and generated USD 24K in incremental sales through better consumer offering management. Tracked CAC, LTV and CPA to guide budget and promotional decisions. Partnered with Design, Product, and Corporate Communications teams and managed an external engineering team to deliver marketing initiatives.