Mujtaba Sajawal

Managed B2B and B2C paid search and social campaigns across Google, Meta, and LinkedIn across the Middle East; increased qualified leads by 34% and reduced cost per lead by 18%. Configured end-to-end tracking with Google Tag Manager and Conversion APIs into Salesforce CRM. Built an AI-driven, plug-and-play landing page template aligned to brand guidelines, increasing inbound property inquiries by 25%. Executed segmented retargeting achieving strong engagement and conversions. Automated weekly performance reporting for senior management using AI-driven, data-fed dashboards and live business performance pages. Recovered 21% of lost leads by fixing website leakage and used AI-powered automation/scraping to add 28% more leads to the pipeline, coordinating with an external engineering team.

Spearheaded all digital and offline marketing initiatives, boosting brand visibility and engagement through integrated campaigns. Managed social media strategy and content calendar, increasing audience growth by 45% in three months. Optimized multi-platform campaigns (Meta, LinkedIn, Google) to reduce CPL by 18% through A/B testing and bid adjustments. Led website SEO and UX improvements in partnership with agency, driving a 50% uplift in organic traffic. Designed targeted email, WhatsApp, and CRM journeys, improving lead-to-MQL conversion by 22%. Coordinated events and PR activations, enhancing stakeholder partnerships and generating AED5M in new pipeline. Developed a comprehensive social media content calendar aligned with strategic objectives, driving a 41% increase in followers.

Managed AED250K/month ad budget across Google Ads, META Ads, LinkedIn Ads, achieving a 6:1 ROAS and 63% lead uplift. Drove 1,989 qualified leads at a CPL of AED195, unlocking AED938M in revenue opportunities. Piloted project campaigns generating 679 leads at AED270 CPL, yielding AED287M in potential value. Implemented advanced A/B tests on creatives, email and landing pages, improving campaign ROI by 29%. Automated WhatsApp-CRM workflows through Zapier and Salesforce, moving 1,517 leads to MQL stage with 30% fewer manual tasks.