Available to hire
I am a senior marketing executive with extensive experience driving growth through integrated performance marketing strategies and hands-on campaign execution.
I have a track record scaling businesses from startup to multi-million revenue through direct management of paid media, affiliate programs, and multi-channel acquisition strategies, and I thrive on building marketing tech stacks and collaborating with teams to deliver data-driven results.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Work Experience
Head of Digital Marketing at The Warrior Academy
November 1, 2024 - PresentLeading comprehensive paid media strategy across Google Ads, Meta, and LinkedIn with direct management of 1M+ GBP ad spend. Conducted RFPs and migrated to a new paid media agency, delivering a 50% lift in sales conversions and a 100% improvement in cost efficiency. Implemented a multi-touch attribution system using HubSpot and Looker Studio to measure cross-channel performance. Expanded into Reddit advertising and Generative AI search optimization. Optimized SEO through technical audits and content optimization in collaboration with developers.
Growth Consultant & Advisor at Multiple Client Projects
November 1, 2023 - October 31, 2024Provided growth strategy and advisory services for clients including Hipidy.co.uk (B2C pre-launch) and STS Global Media (B2B LinkedIn/Meta campaigns); supported a European Travel Brand in launching an affiliate program achieving 50% cost reduction.
Chief Growth Officer at Webgains
February 1, 2023 - October 31, 2023Identified and executed growth opportunities across a multi-market portfolio; coached teams on campaign optimization and client retention. Re-negotiated a £2M+ at-risk client relationship, securing renewal with no cost reduction. Led market launches in CEE and APAC regions, achieving 300%+ YoY revenue growth. Mentored a Business Development Executive for Chinese market expansion, doubling revenue within 6 months.
Global Head of Strategic Growth at Webgains
January 1, 2020 - January 31, 2023Directly managed a £10M+ revenue portfolio including LEGO, AO.com, and Liverpool FC, delivering 30%+ annual revenue growth. Led US market expansion achieving 100%+ growth through direct campaign management and local partnerships. Hired and mentored a Business Development Executive for the Chinese market, doubling revenue within 6 months.
Group Head of Client Strategy & Client-Side Secondment at Webgains
March 1, 2018 - December 31, 2019Delivered 50%+ YoY revenue growth for major clients (Nike, Hertz, Samsung) through hands-on campaign optimization and multi-channel integration. Led a 9-month secondment to Samsung UK as Senior Performance Marketing Manager, launching campaigns for Accessories and Smartwatch ranges.
Senior Client Leadership Roles at Rakuten & Webgains
January 1, 2013 - December 31, 2018At Rakuten, delivered 30%+ YoY growth for premium clients including NET-A-PORTER, Boden, The White Company, Harrods and LEGO through integrated campaign management. Relaunched the ASOS affiliate program with strong performance in the first month. At Webgains, led portfolio growth and managed Nike with multi-million turnover, driving significant client acquisition.
Education
BA (Hons) English/Media/Film at University of the West of England
January 11, 2030 - January 17, 2026Women in Leadership Professional Development at Harvard Division of Continuing Education
January 11, 2030 - January 17, 2026Qualifications
Women in Leadership Professional Development
January 11, 2030 - January 17, 2026Industry Experience
Professional Services, Software & Internet, Media & Entertainment
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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