Available to hire
DTC eCommerce & Shopify growth specialist with 8+ years of experience helping online brands grow through storefront development, conversion tracking, analytics, integrations, SEO, and performance improvements. Experienced with Shopify, Shopify Plus, GA4, Google Tag Manager, Meta Pixel, Klaviyo, checkout flow optimization, payment/shipping integrations, and customer-data workflows.
Strong client communication, reporting, troubleshooting, and cross-team collaboration with marketing, creative, product, and development teams to deliver measurable improvements across the customer journey.
Skills
Experience Level
Expert
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Intermediate
Language
English
Fluent
Work Experience
Senior Full-Stack Developer at Ryzeo - Remote
March 1, 2022 - February 1, 2026Built and maintained scalable web applications using React.js, TypeScript, Node.js, and PostgreSQL for production use. Developed responsive frontend interfaces that improved load speed by 20% and increased user engagement by 30%. Designed and maintained RESTful APIs to support core business workflows and frontend integrations. Deployed and maintained services on AWS, including production infrastructure and application workflows. Improved backend performance through asynchronous processing, background jobs, and system optimizations. Collaborated with product, design, and engineering teams in a fast-paced environment and contributed to architecture decisions and code reviews to keep systems clean and scalable.
Senior Full-Stack Developer at Ryzeo
March 1, 2022 - February 28, 2026Led development of scalable web applications using React.js, Next.js, Node.js, and TypeScript; designed and maintained responsive frontend interfaces; built robust RESTful APIs and backend workflows; deployed services on AWS with Docker and CI/CD; collaborated with product, design, and engineering teams in a fast-paced environment to deliver high-quality software.
Senior Shopify & eCommerce Developer at Ryzeo
February 1, 2022 - June 1, 2026Implemented and maintained GA4, Google Tag Manager, and Meta Pixel across Shopify stores for conversion tracking and reporting. Connected Shopify with Klaviyo, Mailchimp, review apps, shipping tools, payment providers, and customer data systems. Improved mobile usability, store front speed, navigation, product pages, and checkout flows. Supported technical SEO through metadata, schema markup, redirects, internal links, image optimization, and clean URLs. Improved site performance and rendering speed on ReUp, helping reduce cart drop-off by 16%.
Shopify Full-Stack Developer | eCommerce Consultant at Celestials Technologies - Pakistan
January 1, 2020 - February 1, 2022Delivered Shopify and eCommerce features based on client, marketing, product, and design requirements. Built responsive storefront components improving development speed by 25%. Improved project delivery time by 20% and reduced user-reported issues by 30%. Supported eCommerce tracking, landing pages, product pages, integrations, and store performance.
Senior Shopify Full-Stack Developer at Celestials Technologies
January 1, 2020 - February 1, 2022Led Shopify Plus storefront development with a focus on conversion-rate optimization, performance, and mobile-first UX. Implemented Online Store 2.0 features, hero banners, product grids, collection pages, navigation, and checkout customization. Integrated analytics, payments, and marketing tools; built reusable Shopify Liquid templates and React components; leveraged GraphQL/REST APIs and Webhooks for a scalable storefront.
Senior Full-Stack Developer at Celestials Technologies - Pakistan
January 1, 2020 - February 1, 2022Led development of modern web applications using React.js, Next.js, Node.js, and TypeScript. Built reusable UI components and responsive frontend systems that boosted development speed by 25%. Collaborated with UI/UX and product teams to translate requirements into production-ready features. Designed and optimized PostgreSQL database schemas, queries, joins, and indexing for performance. Built and maintained backend APIs to support scalable frontend applications and internal workflows. Improved software delivery by reducing project delivery time and cutting bug reports. Contributed to feature ownership, debugging, testing support, and production readiness across multiple projects.
Senior Full-Stack Developer at Celestials Technologies
January 1, 2020 - February 28, 2022Led development of modern web applications using React.js, Next.js, Node.js, and TypeScript; built reusable UI components and responsive frontend systems to improve development speed; designed PostgreSQL data models and optimized queries; built and maintained backend APIs; contributed to feature ownership and production readiness across multiple projects.
Full-Stack Developer at Datalatics - Pakistan
March 1, 2017 - January 1, 2020Built and maintained full-stack applications using React.js, JavaScript, and Node.js. Developed and supported backend services and APIs for production applications. Improved application stability by debugging issues and resolving production bugs. Worked on frontend and backend enhancements to improve performance and user experience. Contributed to logging, monitoring, and troubleshooting to improve observability and system reliability.
Full-Stack Developer at Datalytics
March 1, 2017 - January 31, 2020Built and maintained full-stack applications using React.js, JavaScript, and Node.js; developed and supported backend services and APIs for production-grade applications; improved application stability by debugging issues and resolving production bugs; worked on frontend and backend enhancements to improve performance and user experience; contributed to logging, monitoring, and troubleshooting to improve observability and system reliability.
Education
Master of Computer Science at Riphah International University
February 1, 2020 - February 1, 2022Master of Computer Science at Riphah International University
February 1, 2020 - February 1, 2022Master of Computer Science at Riphah International University - Pakistan
February 1, 2020 - February 1, 2022Qualifications
Master of Computer Science
February 9, 2020 - April 9, 2022Industry Experience
Software & Internet, Retail, Professional Services, Media & Entertainment, Education, Consumer Goods
Built scalable frontend architecture for a real-time ecommerce platform with live updates and interactive user flows.
Improved performance and rendering speed, helping reduce cart drop-offs by 16%.
Developed reusable components and state management systems for complex user interactions.
Worked on API integration, real-time features, and scalable frontend patterns.
Helped support high concurrency and low-latency application behavior.
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