Founder at LeMelty

Launched a brownie-focused dessert brand, managing product development, branding, and customer experience. Designed the brand identity, packaging, and social media creatives to build an online presence. Conducted influencer marketing experiments while handling operations, logistics, and customer feedback to improve offerings.

Apr. 2025 - Jun. 2025: Built and maintained scalable design systems for enterprise SaaS platforms (Bespoke & PowerApps). Created reusable UI components and standardized design patterns, improving UI consistency and dev efficiency. Utilized Figma auto-layout, component variants, and variables to create flexible UI libraries. Redesigned a tablet app for field sales, optimizing workflows for visits, orders, and freezer performance tracking. Created intuitive loan mobile interfaces for self-employed users, improving accessibility and usability.