Skylanders: Imaginators | Skylanders: Trap Team
Jeff Murchie
Published
SENIOR CONCEPT ARTIST & TOY DESIGNER
Toys for Bob / Activision | Novato, CA | 2012 – 2018
Played a key role in shaping the visual identity and product development pipeline for the Skylanders franchise.
KEY CONTRIBUTIONS
•Designed numerous Skylanders characters and toys, including major contributions to the Doom Raiders villain lineup.
•Art directed toy designs through development and manufacturing.
•Created and maintained style guides for Skylanders: Trap Team and Skylanders: Imaginators.
•Produced executive-facing pitch materials and visual presentations.
•Managed outsourced marketing artwork and paint specification documentation.
•Developed KeyShot prototypes to simulate production materials and manufacturing outcomes.
•Traveled extensively to manufacturing facilities in China to oversee quality control, production efficiency, and product execution.