Hi, I’m Jeff Murchie, a creative leader and veteran concept artist with 25 years of experience building characters, worlds, and visual identities for AAA games, licensed properties, mobile experiences, and entertainment brands. I’ve led internal and outsourced art teams, established visual standards, mentored artists at all levels, and driven projects from ideation through production. I’m known for building collaborative creative environments that balance artistic excellence with production goals.
I’m passionate about cultivating talent, supporting artist growth, and delivering memorable player experiences through compelling visual storytelling. I thrive on cross-functional collaboration, clear communication, and delivering high-quality visuals that meet creative and business objectives.
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Out of Time is a fast-paced, multi-player co-op roguelite where your squad, gear, and teamwork decide survival. Battle through a fractured world where past, present, and future collide - facing swarms of corrupted enemies, brutal bosses, and unique challenges all before time runs out.
Led concept development initiatives while managing a globally distributed outsourcing team.
KEY CONTRIBUTIONS
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Directed 6–12 outsourced artists across multiple countries, time zones, and languages.
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Developed comprehensive art bibles and visual standards documentation.
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Reviewed, approved, and provided feedback on outsourced deliverables.
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Continued hands-on concept creation while balancing leadership responsibilities.
Skylanders: Imaginators is a 2016 toys-to-life platform video game developed by Toys for Bob and published by Activision. It is the sixth installment of the Skylanders series, a successor to Skylanders: SuperChargers, and was released for Nintendo Switch, PlayStation 3, PlayStation 4, Wii U, Xbox 360 and Xbox One.
Played a key role in shaping the visual identity and product development pipeline for the Skylanders franchise.
KEY CONTRIBUTIONS
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Designed numerous Skylanders characters and toys, including major contributions to the Doom Raiders villain lineup.
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Art directed toy designs through development and manufacturing.
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Created and maintained style guides for Skylanders: Trap Team and Skylanders: Imaginators.
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Produced executive-facing pitch materials and visual presentations.
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Managed outsourced marketing artwork and paint specification documentation.
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Developed KeyShot prototypes to simulate production materials and manufacturing outcomes.
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Traveled extensively to manufacturing facilities in China to oversee quality control, production efficiency, and product execution.
Towerborne is a side-scrolling action role-playing video game developed by Stoic and published by Xbox Game Studios. It released on Windows as an early access game on September 10, 2024 and was released for Xbox Series X/S on April 29, 2025 through Xbox Game Preview.
Lead the style exploration for this project. Led a team of internal and external artists and created the majority of character driven conceptual art designs.
FREELANCE CONCEPT ARTIST & ILLUSTRATOR
Various Clients | 2012 – Present
Partner with leading entertainment, gaming, and consumer brands to deliver character, environment, prop, and illustration work across a variety of licensed properties.
Select Clients: Disney, Ravensburger, Netflix, Velan Studios, Nickelodeon, DreamWorks Animation Television, Activision (Toys for Bob), Insomniac Games, Telltale Games, Innerspace VR
KEY CONTRIBUTIONS
•Created character, prop, and environment concepts for games, animation, and licensed products.
•Produced card illustrations and visual development assets for major entertainment brands.
•Maintained high creative standards while meeting demanding production schedules.
•Collaborated directly with stakeholders to ensure alignment with project goals and visual direction.
LEAD CONCEPT ARTIST
Manticore Games | San Mateo, CA | 2020 – 2021
Led concept development initiatives while managing a globally distributed outsourcing team.
KEY CONTRIBUTIONS
•Directed 6–12 outsourced artists across multiple countries, time zones, and languages.
•Developed comprehensive art bibles and visual standards documentation.
•Reviewed, approved, and provided feedback on outsourced deliverables.
•Continued hands-on concept creation while balancing leadership responsibilities.
LEAD CONCEPT ARTIST
Stoic Studios | Austin, TX | 2021 – 2025
Directed visual development and character design efforts for Towerborne, leading both internal and external concept art teams.
KEY CONTRIBUTIONS
•Managed and mentored concept artists through structured feedback, accountability, and professional development.
•Authored and maintained the studio’s core Character Art Bible used for onboarding and production alignment.
•Established communication processes through regular one-on-ones, team reviews, and production check-ins.
•Led visual exploration and character development for the project’s core cast and world.
•Created a majority of the early character concepts that helped define the game’s visual identity.
•Coordinated internal artists and international outsourcing partners to ensure consistency and quality.
SENIOR CONCEPT ARTIST & TOY DESIGNER
Toys for Bob / Activision | Novato, CA | 2012 – 2018
Played a key role in shaping the visual identity and product development pipeline for the Skylanders franchise.
KEY CONTRIBUTIONS
•Designed numerous Skylanders characters and toys, including major contributions to the Doom Raiders villain lineup.
•Art directed toy designs through development and manufacturing.
•Created and maintained style guides for Skylanders: Trap Team and Skylanders: Imaginators.
•Produced executive-facing pitch materials and visual presentations.
•Managed outsourced marketing artwork and paint specification documentation.
•Developed KeyShot prototypes to simulate production materials and manufacturing outcomes.
•Traveled extensively to manufacturing facilities in China to oversee quality control, production efficiency, and product execution.
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