I'm Hélène Marchal, an independent branding and packaging designer with 20+ years of experience creating visual identities and premium packaging for luxury brands. I’m passionate about typography, design and illustration, and I pay great attention to detail in every project, from concept to final artwork. I collaborate with luxury and premium brands and agencies from London and across Europe, delivering bespoke creative solutions that balance aesthetics, usability and sustainable practices.

Hélène Marchal

I'm Hélène Marchal, an independent branding and packaging designer with 20+ years of experience creating visual identities and premium packaging for luxury brands. I’m passionate about typography, design and illustration, and I pay great attention to detail in every project, from concept to final artwork. I collaborate with luxury and premium brands and agencies from London and across Europe, delivering bespoke creative solutions that balance aesthetics, usability and sustainable practices.

Available to hire

I’m Hélène Marchal, an independent branding and packaging designer with 20+ years of experience creating visual identities and premium packaging for luxury brands. I’m passionate about typography, design and illustration, and I pay great attention to detail in every project, from concept to final artwork.

I collaborate with luxury and premium brands and agencies from London and across Europe, delivering bespoke creative solutions that balance aesthetics, usability and sustainable practices.

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Language

English
Fluent
French
Fluent

Work Experience

Junior Designer at V.I.T.R.I.O.L., Paris
January 1, 1999 - September 8, 2025
Designed visual identity and packaging components; collaborated with senior designers for high-end brands. Clients included Chanel, Issey Miyake, Roger & Gallet and Lancôme.
Middleweight Designer at Neo Studio
January 1, 2004 - September 8, 2025
Developed brand visuals and product packaging for luxury clients; contributed to campaigns for Parfums Boucheron, Lancôme, Rémy Martin, Lancaster and Jean-Paul Gaultier.
Middleweight Designer & In-House Illustrator at Somethinkelse Design
January 1, 2006 - September 8, 2025
Designed packaging and in-house illustrations; served Procter & Gamble, Gregg's, La Senza and Thomson.
Senior Designer at Z+ Code Design
January 1, 2009 - September 8, 2025
Led creative development for premium brands; projects for L’Oréal Paris, Garnier, Shu Uemura, Lascad and Colgate–Palmolive.
Freelance Senior Designer & Illustrator at Self-Employed / Freelance
January 1, 2009 - Present
Independent branding & packaging designer for luxury & beauty brands; London-based with a client roster including Harrods, Hotel Chocolat, Molton Brown, The Body Shop, Burberry, M&S, Dishoom, and more.
Senior Designer & Illustrator at Freelance / Various Clients & Agencies (London)
January 1, 2009 - October 24, 2025
Design and illustration for luxury & beauty brands; notable clients included Harrods, Hotel Chocolat, Molton Brown, Foundry Editions, Boutinot Wines, Hambledon Vineyard, M&S, Dishoom, The Body Shop, Burberry, Brand Union, Smith & Village, Butterfly Cannon, Pearl Fisher, Together Design, PB Creative, Dew Gibbons, Blue Marlin, Bloom Design, Geometry Global.
Senior Designer at Z+ Code Design
January 1, 2006 - October 24, 2025
London-based role serving premium brands; clients included L’Oréal Paris, Garnier, Shu Uemura, Lascad, Colgate–Palmolive.
Middleweight Designer & In-House Illustrator at Somethinkelse Design
January 1, 2004 - October 24, 2025
Newcastle Upon Tyne; clients included Procter & Gamble, Greggs, La Senza, Thomson.
Middleweight Designer at Neo Studio
January 1, 2002 - October 24, 2025
Paris; clients included Parfums Boucheron, Lancôme, Rémy Martin, Lancaster, Jean-Paul Gaultier.
Junior Designer at V.I.T.R.I.O.L.
January 1, 2000 - October 24, 2025
Paris; clients included Chanel, Issey Miyake, Roger & Gallet, Jean-Paul Gaultier, Lancôme.

Education

MA in Graphic Design at EPSAA - Paris Professional Superior School of Art & Architecture
January 11, 2030 - September 8, 2025
BA in Fine Arts at Paris IV-La Sorbonne
January 11, 2030 - September 8, 2025
BA in Fine Arts at Paris IV - La Sorbonne
January 1, 1996 - January 1, 1999
MA in Graphic Design at EPSAA - Paris
January 1, 1997 - January 1, 2000
MA in Graphic Design at EPSAA - Paris Professional Superior School of Art & Architecture
January 11, 2030 - October 24, 2025
BA in Fine Arts at Paris IV-La Sorbonne
January 11, 2030 - October 24, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Manufacturing, Retail, Media & Entertainment, Professional Services, Other, Consumer Goods
    uniE621 The Alchemist Cocktail Gift Boxes
    Design of two Cocktail Gift Boxes for The Alchemist Bar. The aim was to design two cocktail boxes that perfectly captured the essence of mystery and luxury of the Alchemist’s bar brand. Drawing inspiration from their existing brand assets, the new design introduces an enigmatic colour scheme that adds to the allure and intrigue. The use of foil accents and a sleek premium cardboard box further elevates the experience of cocktail mixology at home, giving it a touch of sophistication. Each cocktail box comes with a complementary menu card that details the contents of the box, allowing customers to fully immerse themselves in the world of the Alchemist’s tantalising recipes.
    uniE621 The Alchemist Cocktail Gift Boxes
    uniE621 The Alchemist Cocktail Gift Boxes
    uniE621 The Alchemist Cocktail Gift Boxes
    uniE621 The Alchemist Cocktail Gift Boxes
    The aim was to design two cocktail boxes that perfectly captured the essence of mystery and luxury of the Alchemist’s bar brand. Drawing inspiration from their existing brand assets, the new design introduces an enigmatic colour scheme that adds to the allure and intrigue. The use of foil accents and a sleek premium cardboard box further elevates the experience of cocktail mixology at home, giving it a touch of sophistication. Each cocktail box comes with a complementary menu card that details the contents of the box, allowing customers to fully immerse themselves in the world of the Alchemist’s tantalising recipes.