I’m a Digital Marketing Freelancer with a Master’s in International Marketing from Robert Gordon University and hands-on experience in direct marketing and sales. I help businesses grow by combining data-driven strategy with practical execution across lead generation, social media, and performance-focused campaigns. My approach is simple: understand the audience, build clear messaging, and turn attention into measurable results. I’ve worked in fast-paced sales environments, which has strengthened my ability to create campaigns that don’t just look good but actually convert. Alongside my corporate experience, I have managed social media for Pakistani handicrafts, where I focused on content creation, audience engagement, and building brand visibility for traditional products in competitive online markets. This helped me develop a strong understanding of storytelling, cultural branding, and niche audience targeting. I’m currently focused on supporting small to medium-sized businesses and startups looking to improve their online presence, generate qualified leads, and build consistent growth through digital channels.

I’m a Digital Marketing Freelancer with a Master’s in International Marketing from Robert Gordon University and hands-on experience in direct marketing and sales. I help businesses grow by combining data-driven strategy with practical execution across lead generation, social media, and performance-focused campaigns. My approach is simple: understand the audience, build clear messaging, and turn attention into measurable results. I’ve worked in fast-paced sales environments, which has strengthened my ability to create campaigns that don’t just look good but actually convert. Alongside my corporate experience, I have managed social media for Pakistani handicrafts, where I focused on content creation, audience engagement, and building brand visibility for traditional products in competitive online markets. This helped me develop a strong understanding of storytelling, cultural branding, and niche audience targeting. I’m currently focused on supporting small to medium-sized businesses and startups looking to improve their online presence, generate qualified leads, and build consistent growth through digital channels.

Available to hire

I’m a Digital Marketing Freelancer with a Master’s in International Marketing from Robert Gordon University and hands-on experience in direct marketing and sales. I help businesses grow by combining data-driven strategy with practical execution across lead generation, social media, and performance-focused campaigns.

My approach is simple: understand the audience, build clear messaging, and turn attention into measurable results. I’ve worked in fast-paced sales environments, which has strengthened my ability to create campaigns that don’t just look good but actually convert.

Alongside my corporate experience, I have managed social media for Pakistani handicrafts, where I focused on content creation, audience engagement, and building brand visibility for traditional products in competitive online markets. This helped me develop a strong understanding of storytelling, cultural branding, and niche audience targeting.

I’m currently focused on supporting small to medium-sized businesses and startups looking to improve their online presence, generate qualified leads, and build consistent growth through digital channels.

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Experience Level

Expert

Work Experience

Debt Consultant (Consumer Engagement) at Past Due Credit Solutions – Glasgow, United Kingdom
November 1, 2025 - Present
Manage 500+ daily touch points, utilizing persuasive communication to resolve complex financial disputes, while maintaining brand reputation and regulatory compliance and consistently exceeding recovery KPIs.
Sales Executive (Direct Marketing) at Vetra Group – Glasgow, United Kingdom
July 1, 2025 - November 1, 2025
Executed field marketing strategies for national broadband providers in high-footfall retail environments; collaborated with teams to align local promotional tactics with broader corporate brand objectives.
Marketing Executive at Pakistan Handicrafts – Islamabad, Pakistan
May 1, 2018 - July 1, 2023
Led digital transformation, launching an e-commerce platform and reaching 65k users via organic social growth; Developed content strategies that secured 1,000+ new followers in the first 30 days of the campaign.
Sales & Business Development Intern at Graana.com – Islamabad, Pakistan
November 1, 2022 - April 1, 2023
Identified B2B partnership opportunities and managed 50+ daily prospecting leads for real estate projects.
Market Research Analyst at Silverlight Research – Remote
September 1, 2022 - November 1, 2022
Conducted cross-border market mapping and sourced industry experts to resolve complex business queries.

Education

MSc International Marketing at Robert Gordon University – Aberdeen, Scotland
September 1, 2023 - September 1, 2024
Bachelor of Business Administration (Marketing) at Bahria University – Islamabad, Pakistan
August 1, 2018 - August 1, 2022

Qualifications

Add your qualifications or awards here.

Industry Experience

Financial Services, Retail, Consumer Goods, Media & Entertainment, Software & Internet, Professional Services