Jovany Flores San Lorenzo
Hi, I’m Jovany Flores San Lorenzo, a versatile music industry professional with over three decades of experience as a producer, studio engineer, rapper, DJ, and artist manager.
About
Hi, I’m Jovany Flores San Lorenzo, a versatile music industry professional with over three decades of experience as a producer, studio engineer, rapper, DJ, and artist manager. I founded Stop and Play Studio in 1990, building a well-regarded local recording space that served a wide range of artists until its closure in 1993. I’ve worked alongside industry figures such as Buck Wild and was set to produce for Daddy Yankee in 1994 before a personal tragedy paused the project.
I have extensive experience with major labels like Def Jam and Motown, and I release music across all major digital platforms. I’m proficient in beat production, mixing, mastering, and artist management, using advanced studio tools such as Tascam, MPC, Reaper, Unison VSTs and Waves plugins to deliver high-quality results from initial concept to final master.
- 35 years' experience
- Joined November 2025
Industry experience
- Media & Entertainment
- Professional Services
Work experience· 12 roles
Performs as a rapper, creates and releases music, and contributes to content creation and live performances, developing a consistent presence in the local scene.
Runs a full-service recording studio, producing beats, mixing and mastering. Engages in content production for artists across multiple genres and maintains high production standards using contemporary DAWs and plugins.
Operate and maintain a hybrid analog/digital recording facility centered on a Crest HP-5252 52-channel console with MOTU and TAS CAM interface; manage signal routing and outboard processing (Behringer Ultra Curve, Furman TX-series, Yamaha NS monitors); produce beats, mix and master for artists; coordinate with production staff and artists to ensure high-quality live recording and front-of-house balance; gained live sound, stage management and artist coordination experience for high-profile events; released multiple tracks on Spotify, Apple Music and YouTube.
Education· 6
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