Hi, I’m Jovany Flores San Lorenzo, a versatile music industry professional with over three decades of experience as a producer, studio engineer, rapper, DJ, and artist manager. I founded Stop and Play Studio in 1990, building a well-regarded local recording space that served a wide range of artists until its closure in 1993. I’ve worked alongside industry figures such as Buck Wild and was set to produce for Daddy Yankee in 1994 before a personal tragedy paused the project. I have extensive experience with major labels like Def Jam and Motown, and I release music across all major digital platforms. I’m proficient in beat production, mixing, mastering, and artist management, using advanced studio tools such as Tascam, MPC, Reaper, Unison VSTs and Waves plugins to deliver high-quality results from initial concept to final master.

Jovany Flores San Lorenzo

Hi, I’m Jovany Flores San Lorenzo, a versatile music industry professional with over three decades of experience as a producer, studio engineer, rapper, DJ, and artist manager. I founded Stop and Play Studio in 1990, building a well-regarded local recording space that served a wide range of artists until its closure in 1993. I’ve worked alongside industry figures such as Buck Wild and was set to produce for Daddy Yankee in 1994 before a personal tragedy paused the project. I have extensive experience with major labels like Def Jam and Motown, and I release music across all major digital platforms. I’m proficient in beat production, mixing, mastering, and artist management, using advanced studio tools such as Tascam, MPC, Reaper, Unison VSTs and Waves plugins to deliver high-quality results from initial concept to final master.

Available to hire

Hi, I’m Jovany Flores San Lorenzo, a versatile music industry professional with over three decades of experience as a producer, studio engineer, rapper, DJ, and artist manager. I founded Stop and Play Studio in 1990, building a well-regarded local recording space that served a wide range of artists until its closure in 1993. I’ve worked alongside industry figures such as Buck Wild and was set to produce for Daddy Yankee in 1994 before a personal tragedy paused the project.

I have extensive experience with major labels like Def Jam and Motown, and I release music across all major digital platforms. I’m proficient in beat production, mixing, mastering, and artist management, using advanced studio tools such as Tascam, MPC, Reaper, Unison VSTs and Waves plugins to deliver high-quality results from initial concept to final master.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

DJ / Live Sound Operator at Self-employed (Bronx, NY)
December 31, 1988 - December 31, 1988
Began DJ career in 1983, performing in clubs using Africa Bam baa ta a’s Zulu Nation sound system; developed crowd control, beat blending, live mixing and event setup.
Technical Editor at Salsa Group MCA Records
December 31, 1990 - December 31, 1990
Mentored as a technical editor for a salsa group; learned block editing and working with 24-track reels; gained practical experience in production and engineering.
Owner & Operator at Stop and Play Studio
December 31, 1993 - December 31, 1993
Provided professional recording, mixing and production services; collaborated with notable musicians and producers; built a strong local reputation; background vocals by members of the Jackson family.
Artist Manager at New York, NY (Various Artists)
December 31, 1994 - December 31, 1994
Managed emerging R&B singer and other artists; oversaw recording, live performances and promotional activities; developed long-term artistic careers and ensured quality of recordings and performances.
Audio Engineer at Independent Gospel Event (Sugar Hill Records collaboration)
December 31, 1998 - December 31, 1998
Worked as an audio engineer for a major gospel event organized in collaboration with Sylvia Robinson; managed live sound setup, signal routing, and stage mix for multiple performers and vocal ensembles.
Studio Engineer and Beat Producer at Home Recording Studio, San Lorenzo, Puerto Rico
January 1, 2021 - November 19, 2025
Operate and maintain a hybrid analog/digital recording facility centered on a Crest HP-5252 52-channel console with MOTU and TAS CAM interface; manage signal routing and outboard processing (Behringer Ultra Curve, Furman TX-series, Yamaha NS monitors); produce beats, mix and master for artists; coordinate with production staff and artists to ensure high-quality live recording and front-of-house balance; gained live sound, stage management and artist coordination experience for high-profile events; released multiple tracks on Spotify, Apple Music and YouTube.
Owner at Stop and Play Studio
January 1, 1993 - January 1, 1993
Provided professional recording, mixing and production services for a variety of artists, building a strong local reputation for high-quality hip hop, R&B and urban music. Operated a well-known recording space from 1990 until its closure in 1993, handling project coordination, client relations and studio operations.
Artist Manager at San Lorenzo, Puerto Rico
January 1, 1990 - November 19, 2025
Managed artists’ development, bookings and promotional activities, collaborating closely with talent to shape long-term career strategies and ensure high-quality output across recordings and performances.
Studio Engineer and Beat Producer at Home Recording Studio San Lorenzo
January 1, 2021 - November 19, 2025
Runs a full-service recording studio, producing beats, mixing and mastering. Engages in content production for artists across multiple genres and maintains high production standards using contemporary DAWs and plugins.
Rapper at San Lorenzo, Puerto Rico
January 1, 2021 - November 19, 2025
Performs as a rapper, creates and releases music, and contributes to content creation and live performances, developing a consistent presence in the local scene.
DJ and Producer at New York, South Bronx
January 1, 1989 - January 1, 1989
DJ and producer in early career; performed at parties, events and clubs across New York City, laying the foundation for a lifelong career in music production and performance.
Technical Editor at Salsa Group MCA Records
January 1, 1990 - January 1, 1990
Worked as a mental editor for a salsa group, gaining practical experience in production and engineering, collaborating with engineers and contributing to studio workflows and recording processes.

Education

Master of Fine Arts at Columbia University
January 11, 2030 - October 19, 2024
Bachelor's Degree in [Field of Study] at University of California, Berkeley
January 11, 2030 - June 25, 2017
Associate in Art and Design at LaGuardia Community College
January 11, 2030 - October 31, 2013
Master of Fine Arts at Columbia University
January 11, 2030 - October 19, 2024
Bachelor's Degree at University of California, Berkeley
January 11, 2030 - June 25, 2017
Associate in Art and Design at LaGuardia Community College
January 11, 2030 - October 31, 2013

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services