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I am a fashion marketing and merchandising professional with a track record of driving revenue, growth, and brand impact across retail and lifestyle segments. I have led on-ground activations, merchandising strategies, and digital initiatives for emerging fashion brands, translating consumer insights into compelling product stories and shopper experiences. I thrive in fast-paced, collaborative teams and enjoy turning data into action—whether it’s elevating brand identity, optimizing stock and selection, or delivering learning-based campaigns that resonate with high-value clients and investors alike.…I am a fashion marketing and merchandising professional with a track record of driving revenue, growth, and brand impact across retail and lifestyle segments. I have led on-ground activations, merchandising strategies, and digital initiatives for emerging fashion brands, translating consumer insights into compelling product stories and shopper experiences. I thrive in fast-paced, collaborative teams and enjoy turning data into action—whether it’s elevating brand identity, optimizing stock and selection, or delivering learning-based campaigns that resonate with high-value clients and investors alike.

Muskan Kanodia

Brand Strategist, Marketing Strategist, Content Creator, +5

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I am a fashion marketing and merchandising professional with a track record of driving revenue, growth, and brand impact across retail and lifestyle segments. I have led on-ground activations, merchandising strategies, and digital initiatives for emerging fashion brands, translating consumer insights into compelling product stories and shopper experiences. I thrive in fast-paced, collaborative teams and enjoy turning data into action—whether it’s elevating brand identity, optimizing stock and selection, or delivering learning-based campaigns that resonate with high-value clients and investors alike.…I am a fashion marketing and merchandising professional with a track record of driving revenue, growth, and brand impact across retail and lifestyle segments. I have led on-ground activations, merchandising strategies, and digital initiatives for emerging fashion brands, translating consumer insights into compelling product stories and shopper experiences. I thrive in fast-paced, collaborative teams and enjoy turning data into action—whether it’s elevating brand identity, optimizing stock and selection, or delivering learning-based campaigns that resonate with high-value clients and investors alike.

Available to hire

I am a fashion marketing and merchandising professional with a track record of driving revenue, growth, and brand impact across retail and lifestyle segments. I have led on-ground activations, merchandising strategies, and digital initiatives for emerging fashion brands, translating consumer insights into compelling product stories and shopper experiences.

I thrive in fast-paced, collaborative teams and enjoy turning data into action—whether it’s elevating brand identity, optimizing stock and selection, or delivering learning-based campaigns that resonate with high-value clients and investors alike.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Editorial Illustration

Intermediate

Language

English

Fluent

Work Experience

Category Manager, Merchandising at COYU, Lyskraft Pvt. Ltd.

June 1, 2025 - January 1, 2026

Grew the category from 10 to 45+ brands; facilitated 58+ Lakhs in sales within 5 months; closed Oct performance at 20 Lakhs; increased accessories contribution from 3% to 5% in 5 months; curated themed looks for season edits.

Marketing Strategist at COYU, Lyskraft Pvt. Ltd.

January 1, 2025 - April 1, 2025

Led 30+ on-ground brand activations, concept development, budgeting, execution, and performance measurement; grew social media following from 10K to 25K in four months; boosted audience engagement by 150% via content strategy; organized 6+ high-net-worth events to strengthen brand identity.

Digital Business Operations at Arrow India at Arvind Lifestyle Brands

June 1, 2024 - July 1, 2024

Increased stock replenishment insights across e-commerce platforms; provided buying plan suggestions; analyzed 400 high-volume-return samples across marketplaces to identify immediate and future interventions; supported online-offline activation.

Fashion & Marketing Consultant at Attitude Designers Limited

July 1, 2022 - July 1, 2023

Partnered with founder to shape early brand, marketing, and retail strategy; led 30+ on-ground brand activations including concept, budgeting, execution, and performance measurement; enhanced customer experience for 500+ high-value clients; drove ₹50+ lakhs in sales within the first 2 months of operations.

Marketing Strategy at COYU, Lyskraft Pvt. Ltd.

January 1, 2025 - April 1, 2025

Led 30+ on-ground brand activations, handling concept, budgeting, execution, and performance measurement to drive footfall and visibility. Strengthened customer experience by consulting 500+ high-value clients, translating insights into service and merchandising improvements. Drove early revenue growth, enabling ₹50 Lakhs in sales within the first two months of operation.

Marketing Consultant at Attitude Designers Limited

July 1, 2022 - July 1, 2023

Partnered directly with the founder to shape early brand, marketing, and retail strategy. Led 30+ on-ground brand activations, handling concept, budgeting, execution, and performance measurement to drive footfall and visibility. Strengthened customer experience by consulting 500+ high-value clients, translating insights into service and merchandising improvements. Drove early revenue growth, enabling ₹50 Lakhs in sales within the first two months of operations.

Marketing Operations at Arrow India at Arvind Lifestyle Brands

June 1, 2024 - July 1, 2024

Analyzed stock replenishment requirements across e-commerce platforms for Jul-Oct 2024 and provided insights on sales trends. Created potential buying plans for e-commerce. Analyzed 400 samples with high-volume returns across multiple marketplaces to identify immediate and actionable interventions.

Category Manager, Merchandising at COYU, LyCraft Pvt. Ltd.

June 1, 2025 - January 1, 2026

Managed the account from 10 brands to 45+ brands within 5 months; facilitated 58+ Lakhs in revenue in 5 months; led on-ground brand activations and contributed to growth across the category; grew social media following and strengthened brand presence.

Marketing | Marketing Strategy at COYU, LyCraft Pvt. Ltd.

June 1, 2024 - April 1, 2025

Led 30+ on-ground brand activations, handling concept, budgeting, execution, and performance measurement; strengthened customer experience by consulting 500+ high-value clients; translated insights into service and merchandising improvements; drove early revenue growth with significant sales milestones.