A fashion enthusiast who thinks in moodboards and plans in Excel sheets. With a background spanning multi-designer retail, brand campaigns, and merchandise strategy, I try to find the sweet spot where aesthetics meet analytics. From curating capsule edits to cracking consumer insights, my work is driven by the idea of bringing together storytelling, styling, and sales. I worked in merchandising strategy, planning collections that are both trend-right and customer-tight at COYU. A day in my life would involve anything from analysing sell-throughs to negotiating with brands for the next themed edit. I thrive in organised chaos, love a good visual pun, and believe that great retail is part instinct, part insight, and a little bit magic, but always consumer first ✨ Curious about the ever-evolving world of retail, the craft of brand-building, and the psychology behind what we buy and why we buy.…A fashion enthusiast who thinks in moodboards and plans in Excel sheets. With a background spanning multi-designer retail, brand campaigns, and merchandise strategy, I try to find the sweet spot where aesthetics meet analytics. From curating capsule edits to cracking consumer insights, my work is driven by the idea of bringing together storytelling, styling, and sales. I worked in merchandising strategy, planning collections that are both trend-right and customer-tight at COYU. A day in my life would involve anything from analysing sell-throughs to negotiating with brands for the next themed edit. I thrive in organised chaos, love a good visual pun, and believe that great retail is part instinct, part insight, and a little bit magic, but always consumer first ✨ Curious about the ever-evolving world of retail, the craft of brand-building, and the psychology behind what we buy and why we buy.WWWW…