Available to hire
I have a wealth of Ecommerce Trading and Digital Marketing experience gained from a range of well known consumer brands. From telecommunications to jewellery, fashion apparel and make up.
I am used to hitting the ground running and getting things done. Collaborating well with internal and external teams, as I’m a sociable person who had a sweet tooth 😋
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
Bengali
Fluent
Italian
Advanced
Spanish; Castilian
Intermediate
Work Experience
Ecommerce & Digital Marketing at Ragged Priest
November 1, 2024 - October 12, 2025Leading the strategy & trading of an apparel ecommerce site (UK & International). Responsible for annual forecasting & board reporting. Own agency selection & management, plus spend & strategies (Digital/Dev). Drive growth & revenue across digital channels. Google Ads: ROAS 5, Meta & TikTok. Develop & Execute CRM & SMS strategy, automated & multi-channel campaigns. Managing a team of 3 (Customer Care, Online Designer & Ecommerce Manager).
Head of Online Trading (International) at Sweaty Betty
January 1, 2023 - October 12, 2025Managing and trading international websites (using Salesforce & Globale). Responsible for annual forecasting & reporting for wider business (GA & Power BI). Creating and implementing US digital growth strategy (+17% AOV YoY). Collaborate with Marketing on promotional plans to exceed revenue/CVR targets. Leading conversion strategies, including content, customer reviews & UGC. Ownership of the content team to drive journey development, including A/B testing and data-led insights (Dynamic Yield). Leading a team of 6.
Head of International Marketing at Feelunique
December 1, 2021 - October 12, 2025Driving international expansion for US, ROW and FR/DE websites. Delivering marketing strategy, planning, execution (paid performance channels). Web optimization, CRO and reporting in an agile environment. Management of P&L and a small team. Briefing new concepts, digital assets and tests (internal and external teams). Responsible for Trading Calendar (campaigns, promotions for Beauty products). Achieving Q4 KPIs and revenue goals.
Head of Ecommerce & Marketing at We Are Tala
October 1, 2021 - October 12, 2025Trade Shopify+ website, optimize customer journey & manage development agency. Manage Paid Channels & Agencies: Search, Social & Affiliates, along with strategy. Work with CRM team to develop strategy/creatives/campaigns/testing roadmap. Built trading/marketing plans for women’s leisurewear. Responsible for P&L/forecasting & stakeholder reporting. +1513% site revenue YoY in 2021.
Head of Ecommerce at Lola Rose Jewellery
September 1, 2020 - October 12, 2025Define and execute acquisition & retention strategy, KPIs for all sales channels. Trading the website using Magento 2, as well as using Ometria & Google Analytics. Manage end-to-end customer journey, site optimisation, small team & multi agencies. Built trading/marketing plans. Responsible for P&L /forecasting & stakeholder reporting. Delivered web re-platforming projects, managing marketing channels (Affiliates, Social, CRM) customer service & warehouse.
Head of Digital Marketing at Zip Wire Now
December 1, 2019 - October 12, 2025Developed marketing calendar & strategy for the business. Driving traffic & ticket sales, using PPC, Paid Social, Email. CVR +1% MoM. Managing multiple agencies to optimise website UX & content; plus, a Marketing Executive. Produced regular reports for the business using GA and for investors pitches.
Head of Marketing at Unbound
June 1, 2019 - October 12, 2025Managing marketing team of 2, mentoring customer service & book teams. Created marketing strategy, new company processes for reporting/measurement, tech & budget plans, leading to increase in efficiency & profit. Brand refresh project lead. Ran successful company equity crowdfunding campaign with Crowdcube, 105% raise.
Senior Ecommerce Marketing Manager at Samsung UK
July 1, 2018 - October 12, 2025Development & execution of ecommerce online strategy. Successful launch & sales of hero phone & TV (exceeding targets). Developed 360 campaigns with multiple agencies, internal teams & HQ, including ATL. Worked closely with CRM teams (HQ & EU) for acquisition, retention & re-activation.
Trading & Marketing Manager at Wetsuit Outlet
January 1, 2018 - October 12, 2025Creation of marketing strategy, roadmap, promo & content calendar for EU/US sites. Managed agencies, teams & stakeholders (warehouse, customer services, B&M). Implemented the most successful Black Friday campaign; +13% revenue YoY. Integration of Ometria & development of CRM, PPC, Social, Affiliate strategies.
Senior Ecommerce Manager at Dior Parfum UK
April 1, 2017 - October 12, 2025Responsible for acquisition, trading & operations. Omni-channel campaign planning & testing for CRM, Facebook, and customer service emails; joint plans with key retail partners. Liaised with Paris HQ to adapt global strategy for UK market. Regular in-depth analysis & reporting for UK & HQ teams.
Senior Digital Marketing Manager at Hasbro UK
December 1, 2015 - October 12, 2025Digital expert for e-retail partners (Amazon, Tesco, Argos) on marketing the full Toys portfolio across online and stores via PPC, FB, Affiliate & CRM campaigns. Managed a team of two & multiple agencies. Christmas growth plans with Amazon. Champion digital transformation via digital elements in brand activations & events.
Project Manager at Canon Cameras UK
May 1, 2015 - October 12, 2025Key member of team that launched the first Ecommerce website; leading implementation, liaison with development agency; creating roadmap, content, testing and SEO plans with local & HQ teams.
Senior Online Marketing Manager at ebookers Ltd
December 1, 2013 - October 12, 2025Performance responsibility for UK & EU sites across online marketing channels & products; reporting, forecasting & insight to senior management. Partner relationship management; P&L £9 million budget to deliver revenue targets. Developed EU digital marketing plan & collaboration with UK & International teams; acquisition campaigns across PPC, Affiliate, Email, Banner ads.
Senior Ecommerce Marketing/Web Manager at Vivobarefoot.com
March 1, 2013 - October 12, 2025Drive online sales for UK, EU, US sites; trading using CMS; acquisition via Mobile, email, PPC, SEO, Social; led Magento platform upgrade of 3 sites; managed photography, budgets, design; coordinated campaigns; brand campaigns across Online & Offline channels.
Ecommerce Marketing Group Manager at Jacques Vert
June 1, 2012 - October 12, 2025Develop ecommerce marketing & trading strategy for 11 ladies fashion DTC sites; YOY revenue growth +40%; led mobile & international propositions; CRM programs; VIP & lapsed campaigns; collaborated with John Lewis, Debenhams, Tesco; project lead for mobile & international.
Head of Multi-Channel Marketing at easyBus Ltd
November 1, 2011 - October 12, 2025Strategy to deliver Online & Offline marketing; trading 6 websites and online channels; UX; PR; YOY revenue growth +20%, +1.3% CVR.
Senior Online Marketing Manager at Coty Prestige UK
September 1, 2010 - October 12, 2025Managed digital marketing for the world's largest beauty company; B2B activity with Boots, Debenhams, Selfridges; multi-cultural collaboration with NY & Paris HQ; agency pitches; AR campaigns for Vivienne Westwood, Marc Jacobs, Calvin Klein & celebrity fragrances.
Ecommerce & Digital Marketing at Ragged Priest
November 1, 2024 - October 12, 2025Leading strategy and trading for apparel ecommerce across UK and international markets; responsible for annual forecasting & board reporting; managing agency relationships and spend across digital/dev; driving growth and revenue across digital channels; achieved ROAS targets (Google Ads ROAS 5) and oversaw CRM/SMS strategies; managed a team of 3 (Customer Care, Online Designer & Ecommerce Manager).
Online Trading International (Interim / MAT Cover) at Sweaty Betty
January 1, 2023 - October 12, 2025Managed and traded international websites using Salesforce & Globale; annual forecasting & reporting for GA & Power BI; developed US digital growth strategy (+17% AOV YoY); collaborated with Marketing on promotional plans; led conversion strategies including content, customer reviews & UGC; owned content team and led a 6-person team.
Head of International Marketing at Feelunique
December 1, 2021 - October 12, 2025Drove international expansion for US, ROW and FR/DE websites; delivered marketing strategy and planning; CRO and web optimisation; P&L management and stakeholder reporting; briefed new concepts, digital assets and tests; managed Q4 campaigns including Black Friday and Christmas.
Head of Ecommerce & Marketing at We Are Tala
October 1, 2021 - October 12, 2025Traded and enhanced the Shopify+ site, optimised customer journey and managed development agency; managed Paid Channels & Agencies; collaborated with CRM to develop strategy/creatives/testing roadmap; built trading/marketing plans for women’s leisurewear; responsible for P&L/forecasting and stakeholder reporting; delivered +1513% site revenue YoY.
Head of Ecommerce at Lola Rose Jewellery
September 1, 2020 - October 12, 2025Defined and executed acquisition & retention strategy; trading the Magento 2 site and using Ometria & Google Analytics; end-to-end customer journey management, site optimisation, small team and multi-agency management; delivered web re-platforming and managed marketing channels; P&L forecasting and stakeholder reporting.
Head of Digital Marketing at Zip Wire Now
December 1, 2019 - October 12, 2025Developed marketing calendar and strategy, driving traffic and ticket sales across PPC, paid social and email; improved CVR by 1% MoM; managed multiple agencies to optimise UX and content; produced regular investor-facing reports.
Head of Marketing at Unbound
June 1, 2019 - October 12, 2025Led marketing team (2 people); created marketing strategy, processes for reporting/measurement, technology and budgets; contributed to brand refresh and improved efficiency and profitability; led equity crowdfunding initiative.
Senior Ecommerce Marketing Manager at Samsung UK
July 1, 2018 - October 12, 2025Developed and executed ecommerce online strategy; launched hero products; delivered campaigns across multiple agencies and HQ; collaborated with CRM teams for acquisition, retention and reactivation; achieved online revenue targets within budget.
Trading & Marketing Manager at Wetsuit Outlet
January 1, 2018 - October 12, 2025Created EU/US marketing strategy, roadmap, promo & content calendar; managed agencies and stakeholders; implemented the Black Friday campaign (+13% YoY) and integrated Ometria CRM; oversaw marketing channels and customer service.
Senior Ecommerce Manager at Dior Parfum UK
April 1, 2017 - October 12, 2025Responsible for acquisition, trading and operations; omni-channel planning and testing for CRM, Facebook and customer service emails; aligned UK plans with Paris HQ for global strategy.
Senior Digital Manager at Hasbro UK
December 1, 2015 - October 12, 2025Digital expert for ecommerce partners (Amazon, Tesco, Argos); managed a small team and multiple agencies; developed Christmas growth plans with Amazon and drove revenue.
Project Manager at Canon Cameras UK
May 1, 2015 - October 12, 2025Key member of the team launching the first ecommerce site; led implementation, roadmap, content, and testing with local and HQ teams.
Senior Online Marketing Manager at ebookers Ltd
December 1, 2013 - October 12, 2025Performance responsibility for UK & EU sites across online marketing channels; reporting and forecasting to senior management; managed £9M budget to meet revenue targets; EU digital marketing planning and acquisition campaigns.
Senior Marketing / Web Manager at Vivobarefoot
March 1, 2013 - October 12, 2025Drove performance of UK/EU/US sites; trading and CMS-based optimization; managed content process, budgets, and agencies; delivered online revenue growth and led a Magento platform upgrade across 3 sites.
Ecommerce Marketing Group Manager at Jacques Vert
June 1, 2012 - October 12, 2025Developed ecommerce marketing & trading strategy for 11 DTC sites; led multi-channel strategy; delivered 40% YoY revenue growth; managed teams and agencies; launched mobile and international propositions.
Head of Multi-Channel Marketing at easyBus Ltd
November 1, 2011 - October 12, 2025Defined online/offline marketing strategy across 6 websites and multiple channels; managed UX, PPC, SEO, social media and PR; achieved YoY revenue growth of +20% and CVR improvement.
Senior Online Marketing Manager at Coty Prestige UK
September 1, 2010 - October 12, 2025Drove digital campaigns for B2B with Boots, Debenhams, Selfridges; managed agency pitches and cross-functional collaboration with New York and Paris HQs; launched AR campaigns.
Ecommerce & Digital Marketing Lead at Ragged Priest
November 1, 2024 - October 12, 2025Leading the strategy and trading of the Apparel Ecommerce site (UK & International). Responsible for annual forecasting, board reporting, agency selection and management (Digital/Dev). Drove growth and revenue across digital channels; Google Ads ROAS 5; Meta & TikTok; developed CRM & SMS multi‑channel campaigns; managed a team of 3 (Customer Care, Online Designer & Ecommerce Manager).
Online Trading Manager (International) at Sweaty Betty
January 1, 2023 - October 12, 2025Managing and trading international websites using Salesforce & Globale; annual forecasting and GA/Power BI reporting; designed US growth strategy (+17% AOV YoY); collaborated with Marketing on promotions; led conversion strategies and content, including UGC; oversaw a 6-person content/commerce team.
Head of International Marketing (Interim) at Feelunique
December 1, 2021 - October 12, 2025Drove international expansion for US, ROW, and FR/DE websites; delivered international marketing strategy and campaigns; CRO, reporting; managed P&L and a small team; aligned internal/external assets and tests; delivered Q4 KPI targets.
Head of Ecommerce & Marketing at We Are Tala
October 1, 2021 - October 12, 2025Trades Shopify+ site, optimises customer journey and manages development agency; leads Paid Channels & Agencies; collaborates with CRM to develop strategy/creatives/testing roadmap; built trading/marketing plans; achieved +1513% YoY site revenue.
Head of Ecommerce at Lola Rose Jewellery
September 1, 2020 - October 12, 2025Defined and executed acquisition & retention strategy; managed Magento 2 trading, Ometria & GA; end-to-end customer journey; led a small team and multiple agencies; delivered web re-platforming project; managed marketing channels, CRM and content; delivered +52% site revenue (May 2020 vs May 2019).
Head of Digital Marketing at Zip Wire Now
December 1, 2019 - October 12, 2025Developed marketing calendar and strategy; drove traffic and ticket sales via PPC, Paid Social, Email; improved CVR +1% MoM; managed multiple agencies to optimise UX/content; produced regular GA-based reports for stakeholders.
Head of Marketing at Unbound
June 1, 2019 - October 12, 2025Led marketing team, mentored customer service & book teams; created marketing strategy, new reporting processes, and budgeting; implemented brand refresh; contributed to increased efficiency and profitability; supported equity crowdfunding campaign (105% raise).
Senior Ecommerce Marketing Manager at Samsung UK
July 1, 2018 - October 12, 2025Developed and executed ecommerce online strategy; launched hero products with successful campaigns; collaborated with CRM teams for acquisition, retention & re-activation; delivered 360 campaigns with multiple agencies and HQ support.
Trading & Marketing Manager at Wetsuit Outlet
January 1, 2018 - October 12, 2025Created EU/US marketing strategy, roadmaps and content calendar; managed agencies/teams; executed Black Friday campaign; integrated Ometria CRM and developed PPC, Social & Affiliate strategies.
Senior Ecommerce Manager at Dior Parfum UK
April 1, 2017 - October 12, 2025Acquisition, trading & operations; omni‑channel planning; CRM content/testing; collaborated with Paris HQ to adapt global UK strategy; provided regular analytics & reporting for UK/HQ teams.
Senior Digital Marketing Manager at Hasbro UK
December 1, 2015 - October 12, 2025Digital expert for e-retail partners (Amazon, Tesco, Argos); managed team and agencies; Christmas growth plans (Amazon); led digital transformation across brand activations and events.
Project Manager at Canon Cameras UK
May 1, 2015 - October 12, 2025Key member of the team launching the first Ecommerce site; led implementation, content, testing and roadmap; liaised with development agency and HQ teams.
Senior Online Marketing Manager at ebookers Ltd
December 1, 2013 - October 12, 2025Performance responsibility for UK & EU sites across online marketing channels; reporting and forecasting; managed online partnerships, distributors and agencies; P&L £9m budget; EU digital marketing plan & campaigns.
Senior Ecommerce Marketing/Web Manager at Vivobarefoot
March 1, 2013 - October 12, 2025Drove performance of UK/EU/US sites; trading, acquisition (mobile, email, PPC, SEO, social); oversaw Magento platform upgrade; managed content creation and campaigns across channels; built online community.
Ecommerce Marketing Group Manager at Jacques Vert
June 1, 2012 - October 12, 2025Developed ecommerce marketing & trading strategy for 11 DTC sites; on-site and channel activity; managed teams; CRM and VIP programs; launched mobile/international propositions on WebSphere; reported to UK & HQ teams.
Head of Multi-Channel Marketing at easyJet Ltd
November 1, 2011 - October 12, 2025Delivered online/offline marketing strategy; trading across 6 sites and channels; improved revenue and CVR; managed teams and agencies; integrated online and offline campaigns.
Senior Online Marketing Manager at Coty Prestige UK
September 1, 2010 - October 12, 2025Digital marketing management for beauty brands; B2B campaigns with Boots, Debenhams, Selfridges; collaborating with NY/Paris HQs; managed agencies and campaigns; contributed to AR/innovation.
Ecommerce & Digital Marketing at Ragged Priest
November 1, 2024 - October 12, 2025Led strategy and trading for apparel Ecommerce site (UK & international); owned annual forecasting and board reporting; managed agency selection, spend and strategies; drove growth across digital channels including Google Ads, Meta & TikTok; built CRM/marketing plans and led a team of 3.
Online Trading International at Sweaty Betty
January 1, 2023 - October 12, 2025Managed and traded international websites (Salesforce & Globale); responsible for forecasting and reporting; developed US growth strategy (+17% AOV YoY); collaborated with Marketing on promos; led conversion strategies and content/UGC; oversaw a content team and 6 staff.
Head of International Marketing at Felunique
December 1, 2021 - October 12, 2025Directed international marketing strategy and expansion; managed P&L and agency relationships; oversaw digital channels and testing roadmap; contributed to rapid international growth.
Head of Ecommerce & Marketing at We Are Tala
October 1, 2021 - October 12, 2025Trading Shopify+ site, optimized customer journey; managed paid channels and agencies; collaborated with CRM on strategy/creatives/campaigns/testing roadmap; built trading/marketing plans for women’s leisurewear; delivered +1513% YoY revenue.
Head of Ecommerce at Lola Rose Jewellery
September 1, 2020 - October 12, 2025Led acquisition & retention strategy; managed Magento 2 site, Ometria & GA; end-to-end customer journey; managed a small team and multiple agencies; delivered web re-platforming and marketing channel oversight with +52% site revenue YoY.
Head of Digital Marketing at Zip Wire Now
December 1, 2019 - October 12, 2025Developed marketing calendar/strategy; drove traffic and ticket sales across PPC, paid social, email; managed multiple agencies to optimize UX/content; produced investor-facing GA/Pitch reports.
Head of Marketing at Unbound
June 1, 2019 - October 12, 2025Managed marketing team; developed marketing strategy, processes for reporting, budgeting and tech; led brand refresh and improved efficiency and profitability; supported equity crowdfunding with Crowdcube.
Senior Ecommerce Marketing Manager at Samsung UK
July 1, 2018 - October 12, 2025Developed and executed ecommerce online strategy; launched hero campaigns including phone & TV; collaborated with CRM HQ/EU; delivered multi-agency 360 campaigns and ROI-focused activities.
Trading & Marketing Manager at Wetsuit Outlet
January 1, 2018 - October 12, 2025Created EU/US site marketing strategy; managed agencies and teams; delivered Black Friday campaign growth; integrated Ometria CRM; led PPC, Social, Affiliate strategies.
Senior Ecommerce Manager at Dior Parfum UK
April 1, 2017 - October 12, 2025Acquisition, trading and operations; omni-channel planning; CRM content/testing; collaborated with Paris HQ to adapt global UK plans; regular UK/HQ reporting.
Senior Digital Manager at Hasbro UK
December 1, 2015 - October 12, 2025Digital expert for ecommerce partners (Amazon, Tesco, Argos); managed team of two and multiple agencies; led Christmas growth plans (£4.5m revenue) and digital transformation initiatives.
Project Manager at Canon Cameras UK
May 1, 2015 - October 12, 2025Key member of ecommerce launch team; roadmap/content/SEO planning; liaised with development agency and HQ; helped implement first ecommerce site.
Senior Online Marketing Manager at ebookers Ltd
December 1, 2013 - October 12, 2025UK & EU online marketing lead; P&L responsibility (£9m budget); forecasting, reporting and insights to senior management; managed online partnerships and EU campaigns.
Senior Ecommerce Marketing & Web Manager at Vivobarefoot.com
March 1, 2013 - October 12, 2025Driven performance across UK/EU/US sites; trading, mobile, email, PPC, SEO, social; led Magento platform upgrade for 3 sites; managed creative production and campaigns.
Ecommerce Marketing Group Manager at Jacques Vert
June 1, 2012 - October 12, 2025Developed ecommerce marketing and trading strategy for 11 DTC sites; led multi-channel activity, CRM and loyalty; achieved +40% YOY revenue; managed internal/external teams and key B2B partnerships.
Head of Multi-Channel Marketing at EasyBus Ltd
November 1, 2011 - October 12, 2025Defined online/offline marketing strategy; managed six websites and multiple channels; oversaw UX, PR and offline activity; delivered +20% YOY revenue growth.
Senior Online Marketing Manager (Interim) at Coty Prestige UK
September 1, 2010 - October 12, 2025Led digital campaigns for Vivienne Westwood, Marc Jacobs, Calvin Klein; managed agency pitches; collaborated with NY/Paris HQs for multicultural campaigns.
Ecommerce & Digital Marketing Manager at Ragged Priest
November 1, 2024 - October 12, 2025Led strategy and trading for the Apparel Ecommerce site (UK & international); owned annual forecasting and board reporting; managed agency selection and spend (Digital/Dev); drove growth and revenue across digital channels; implemented CRM & multi-channel campaigns (Google Ads ROAS 5, Meta & TikTok); led a team of 3 (Customer Care, Online Designer & Ecommerce Manager).
Online Trading Manager at Sweaty Betty
January 1, 2023 - October 12, 2025Managed and traded international websites (Salesforce & Globale); responsible for annual forecasting & reporting; developed US digital growth strategy (+17% AOV YoY); collaborated on promotional plans; led conversion strategies and content/UGC improvements; owned content team and A/B testing (Dynamic Yield); managed a team of 6.
Head of International Marketing at Felunique
December 1, 2021 - October 12, 2025Drove international expansion for US, Rest of World, and FR/DE sites; delivered marketing strategy and planning; CRO-focused testing; oversaw digital asset creation and tests; managed P&L and a small team.
Head of Ecommerce & Marketing at We Are Tala
October 1, 2021 - October 12, 2025Trading and optimising the Shopify+ site; managed paid channels and agencies; collaborated with CRM to develop strategy, creatives, and testing roadmap; built trading/marketing plans for women’s leisurewear; achieved +1513% site revenue YoY in 2021; responsible for P&L/forecasting & stakeholder reporting.
Head of Ecommerce at Lola Rose Jewellery
September 1, 2020 - October 12, 2025Magento 2 trading; utilised Ometria & Google Analytics; managed end-to-end customer journey, site optimisation, small team and multiple agencies; led web re-platforming and marketing channels; delivered +52% site revenue (May 2020 vs May 2019).
Head of Digital Marketing at Zip Wire Now
December 1, 2019 - October 12, 2025Developed marketing calendar & strategy; drove traffic and ticket sales across PPC, Paid Social, and Email; improved CVR +1% MoM; managed multiple agencies to optimise UX/content; produced regular GA-based reports for investors.
Head of Marketing at Unbound
June 1, 2019 - October 12, 2025Managed marketing team; created marketing strategy and new processes for reporting, tech and budget; led brand refresh; orchestrated equity crowdfunding campaign (Crowdcube) achieving 105% raise.
Senior Ecommerce Marketing Manager at Samsung UK
July 1, 2018 - October 12, 2025Developed and executed ecommerce online strategy; launched hero products; exceeded targets with +900% online revenue; led 360 campaigns with external agencies and internal teams; collaborated with CRM teams across EU.
Trading & Marketing Manager at Wetsuit Outlet
January 1, 2018 - October 12, 2025Created marketing strategy, roadmaps and promo/content calendar for EU/US sites; managed agencies and teams; drove Black Friday campaign and +13% YoY revenue growth.
Senior Ecommerce Manager at Dior Parfum UK
April 1, 2017 - October 12, 2025Responsible for acquisition, trading and operations; omni-channel planning; CRM and content testing; coordinated with Paris HQ to tailor global strategy for UK market; regular UK/HQ reporting.
Senior Digital Marketing Manager at Hasbro UK
December 1, 2015 - October 12, 2025Digital lead for ecommerce partners (Amazon, Tesco, Argos); managed a small team and multiple agencies; Christmas growth plans with Amazon; drove digital transformation across brand activations and events.
Project Manager at Canon Cameras UK
May 1, 2015 - October 12, 2025Key member for launching the first ecommerce website; led implementation, roadmap, content and SEO plans with local and HQ teams; liaised with development agency.
Senior Online Marketing Manager at ebookers Ltd
December 1, 2013 - October 12, 2025Owned performance for UK & EU sites across online channels; financial results reporting and forecasting; managed £9m budget; led multi-country PPC, Affiliate, Email campaigns; EU digital marketing plan.
Senior Ecommerce Marketing / Web Manager at Vivobarefoot.com
March 1, 2013 - October 12, 2025Drove UK/EU/US performance; trading + acquisition through mobile, email, PPC, SEO and social; led Magento platform upgrade across 3 sites; managed photography/budgets and cross-channel campaigns.
Ecommerce Marketing Group Manager at Jacques Vert
June 1, 2012 - October 12, 2025Developed ecommerce marketing and trading strategy for 11 DTC sites; executed multi-channel marketing; +40% YoY revenue growth; managed teams and partnerships with John Lewis, Debenhams, Tesco; launched mobile and international propositions.
Head of Multi-Channel Marketing at easyBus Ltd
November 1, 2011 - October 12, 2025Strategised and delivered online and offline marketing across 6 sites; UX improvements; 6-channel marketing mix; +20% YoY revenue and +1.3% CVR.
Senior Online Marketing Manager at Coty Prestige UK
September 1, 2010 - October 12, 2025Drove digital campaigns for luxury fragrance brands; B2B activity with Boots, Debenhams, Selfridges; coordinated with NY/Paris HQs and agencies; pitched multiple agency concepts.
Head of Ecommerce & Digital Marketing at Ragged Priest
November 1, 2024 - October 12, 2025Leading strategy and trading of apparel ecommerce site (UK & international); annual forecasting & board reporting; agency selection & management; driving growth across digital channels; developing CRM & SMS strategy; managing a team of 3.
Online Trading Manager (International) at Sweaty Betty
January 1, 2023 - October 12, 2025Managing and trading international websites; annual forecasting & GA/Power BI reporting; developing US growth strategy (+ YoY revenue); CRO actions including content, reviews & UGC; leading a content/UX team of 6.
Head of International Marketing (Interim) at Feel Unique
December 1, 2021 - October 12, 2025Drove international expansion strategy, planning and execution; marketing calendar, paid performance planning and CRO in an agile environment; P&L management and stakeholder reporting.
Head of Ecommerce & Marketing (Permanent / Restructure) at We Are Tala
October 1, 2021 - October 12, 2025Trading and optimisation of Shopify+ site; managed development agencies; paid channels strategy; CRM collaboration; created trading/marketing plans; +1513% YoY site revenue.
Head of Ecommerce (Interim / 6 months) at Lola Rose Jewellery
September 1, 2020 - October 12, 2025Magento 2 trading; use of Ometria & GA; end-to-end customer journey management; site optimisation; small team & multi-agency oversight; delivered web re-platforming; P&L/forecasting & stakeholder reporting.
Head of Digital Marketing (Interim / 6 months) at Zip Wire Now
December 1, 2019 - October 12, 2025Marketing calendar & strategy development; drove traffic and ticket sales via PPC, paid social and email; agency management; improved CVR and reporting.
Head of Marketing (Permanent / Redundancy) at Unbound
June 1, 2019 - October 12, 2025Led marketing team; developed strategy, processes for reporting/measurement, budget planning; brand refresh; contributed to equity crowdfunding campaign.
Senior Ecommerce Marketing Manager at Samsung UK
July 1, 2018 - October 12, 2025Development and execution of ecommerce strategy; successful hero product launches; 360 campaigns with agencies and HQ; CRM coordination across regions; ROI-focused activities.
Trading & Marketing Manager at Wetsuit Outlet
January 1, 2018 - October 12, 2025EU/US site marketing strategy, content calendar, and promotions; agency management; CRM & PPC/Social/Affiliate activities; Black Friday performance.
Senior Ecommerce Manager at Dior Parfum UK
April 1, 2017 - October 12, 2025Acquisition, trading & operations; omni-channel campaigns; CRM planning & testing; cross-functional liaison with Paris HQ; UK market adaptation.
Senior Digital Manager at Hasbro UK
December 1, 2015 - October 12, 2025Digital lead for e-retail partners (Amazon, Tesco, Argos); PPC, Facebook, CRM campaigns; team management; Christmas growth plan with Amazon; cross-team coordination.
Project Manager at Canon Cameras UK
May 1, 2015 - October 12, 2025Launch of first ecommerce site; roadmap, content and testing plan; liaison with development agency; SEO planning with local & HQ teams.
Senior Online Marketing Manager at ebookers Ltd
December 1, 2013 - October 12, 2025Performance marketing across UK & EU; reporting and forecasting; management of £9m budget; multi-channel acquisition: PPC, Affiliate, Email; EU collaboration.
Senior Ecommerce Marketing & Web Manager at Vivobarefoot
March 1, 2013 - October 12, 2025Performance across UK/EU/US sites; CMS trading; CRM, PPC, SEO, Social; led Magento upgrade; content creation and multi-channel campaigns.
Ecommerce Marketing Group Manager at Jacques Vert
June 1, 2012 - October 12, 2025Strategy & trading for 11 DTC sites; 40% YoY revenue growth; mobile/international propositions; CRM programs; collaboration with retailers; team oversight.
Head of Multi-Channel Marketing at easyBus Ltd
November 1, 2011 - October 12, 2025Online & offline marketing strategy across 6 websites; 6-channel trading, UX improvements, PR; YOY revenue growth and CVR improvements.
Senior Online Marketing Manager (Interim / Mat Cover) at Coty Prestige UK
September 1, 2010 - October 12, 2025Digital marketing for global beauty brands; B2B campaigns with Boots, Debenhams, Selfridges; alignment with New York & Paris HQs; agency pitches.
Head of Ecommerce & Digital Marketing at Ragged Priest
November 1, 2024 - October 12, 2025Leading strategy and trading for apparel ecommerce (UK & international). Responsible for annual forecasting and board reporting. Own agency selection and management (Digital/Dev). Drive growth and revenue across digital channels; ROAS on Google Ads; develop CRM & SMS strategy; manage a team of 3.
Online Trading Manager at Sweaty Betty
January 1, 2023 - October 12, 2025Managing and trading international websites (Salesforce & Globale). Responsible for annual forecasting & reporting. Create US growth strategy (+17% AOV YoY). Collaborate with Marketing on promotions; lead conversion strategies; content/UGC; ownership of a 6-person team.
Head of International Marketing (Interim) at Feelunique
December 1, 2021 - October 12, 2025Driving international expansion; delivering marketing strategy and planning; CRO and reporting; P&L management; brief internal/external teams; campaigns for beauty products.
Head of Ecommerce & Marketing at We Are Tala
October 1, 2021 - October 12, 2025Trading Shopify+ site; optimise customer journey; manage paid channels and agencies; CRM strategy and creative testing roadmap; built trading/marketing plans; +1513% site revenue YoY in 2021; P&L & stakeholder reporting.
Head of Ecommerce at Lola Rose Jewellery
September 1, 2020 - October 12, 2025Acquisition & retention strategy; Magento 2 trading; Ometria & GA for analytics; end-to-end customer journey, site optimisation, team management; led web re-platforming and marketing channels; P&L/forecasting & reporting.
Head of Digital Marketing at Zip Wire Now
December 1, 2019 - October 12, 2025Developed marketing calendar and strategy; driving traffic & ticket sales across PPC, Paid Social and Email; improved CVR; managed multiple agencies for UX/content; investor reporting.
Head of Marketing at Unbound
June 1, 2019 - October 12, 2025Managed marketing team; created marketing strategy; new processes for reporting/measurement and budget planning; led brand refresh and improved efficiency & profitability.
Senior Ecommerce Marketing Manager at Samsung UK
July 1, 2018 - October 12, 2025Development and execution of ecommerce online strategy; hero product launches; 360 campaigns with agencies and HQ; CRM alignment for acquisition, retention & re-activation.
Trading & Marketing Manager at Wetsuit Outlet
January 1, 2018 - October 12, 2025Created EU/US site marketing strategy and content calendar; managed agencies and teams; most successful Black Friday campaign; integrated CRM (Ometria); PPC, Social & Affiliate strategies.
Senior Ecommerce Manager at Dior Parfum UK
April 1, 2017 - October 12, 2025Acquisition, trading & operations; omni-channel planning; CRM/content testing; liaison with Paris HQ to tailor UK strategy; regular UK & HQ reporting.
Senior Digital Manager at Hasbro UK
December 1, 2015 - October 12, 2025Digital expert for e-retail partners (Amazon, Tesco, Argos) on marketing the Toys portfolio; managed team of 2 and multiple agencies; Christmas growth plans; digital transformation initiatives.
Project Manager at Canon Cameras UK
May 1, 2015 - October 12, 2025Key member launching the first ecommerce site; roadmap, content, testing; liaising with local & HQ teams; stakeholder coordination.
Senior Online Marketing Manager at ebookers Ltd
December 1, 2013 - October 12, 2025Performance responsibility for UK & EU sites across online marketing channels; forecasting/insight for senior management; managed £9m budget; developed EU digital marketing plan.
Sr Ecommerce Marketing & Web Manager at Vivobarefoot.com
March 1, 2013 - October 12, 2025Drive performance across UK/EU/US sites; acquisition via mobile, email, PPC; project-managed Magento platform upgrade; photography & content budgeting; brand activation.
Ecommerce Marketing Manager at Jacques Vert
June 1, 2012 - October 12, 2025Develop ecommerce marketing & trading strategy for 11 DTC sites; on-site/channel optimization; launched mobile/international propositions; CRM/VIP campaigns; cross-functional liaison.
Head of Multi-Channel Marketing at easyBus Ltd
November 1, 2011 - October 12, 2025Online & offline marketing strategy for 6 websites; trading and UX improvements; PR and campaigns; YoY revenue growth.
Senior Online Marketing Manager at Coty Prestige UK
September 1, 2010 - October 12, 2025Digital campaigns for luxury brands; B2B activities with Boots, Debenhams, Selfridges; multi-cultural coordination; agency pitches.
Education
MSc in Management Studies (unit in marketing) at University of Leicester and Utrecht (Erasmus)
January 11, 2030 - October 12, 2025BA (Hons) Geography 2.1 at University of Leicester
January 11, 2030 - October 12, 2025MSc in Management Studies (unit in marketing) at University of Leicester
January 11, 2030 - October 12, 2025BA (Hons) Geography, 2.1 at University of Leicester & Utrecht (Erasmus)
January 11, 2030 - October 12, 2025GCSEs and A Levels at Nene, U.C.N
January 11, 2030 - October 12, 2025GCSEs at Nene, UCN
January 11, 2030 - October 12, 2025A Levels at Nene, UCN
January 11, 2030 - October 12, 2025MSc in Management Studies (Marketing) at University of Leicester & Utrecht
January 11, 2030 - October 12, 2025BA (Hons) Geography at University of Leicester
January 11, 2030 - October 12, 2025MSc in Management Studies (Marketing) at University of Leicester & Utrecht (Erasmus)
January 11, 2030 - October 12, 2025BA (Hons) Geography (2.1) at University of Leicester
January 11, 2030 - October 12, 2025GCSEs & A-Levels at Nene & UCN
January 11, 2030 - October 12, 2025Email Marketing Course at Institute of Direct Marketing
January 11, 2030 - October 12, 2025MSc in Management Studies (Unit in Marketing) at University of Leicester & Utrecht (Erasmus)
January 11, 2030 - October 12, 2025BA (Hons) Geography 2.1 at University of Leicester
January 11, 2030 - October 12, 2025A-Levels at Nene, U.C.N
January 11, 2030 - October 12, 2025GCSEs at Nene, U.C.N
January 11, 2030 - October 12, 2025BA (Hons) Geography (2.1) at University of Leicester
January 11, 2030 - October 12, 2025MSc in Management Studies (Marketing) at University of Leicester & Utrecht (Erasmus)
January 11, 2030 - October 12, 2025Qualifications
9 GCSEs and 3 A Levels
January 11, 2030 - October 12, 2025Course in Email Marketing
January 11, 2030 - October 12, 2025MSc in Management Studies (unit in marketing)
January 11, 2030 - October 12, 2025BA (Hons) Geography
January 11, 2030 - October 12, 2025GCSEs & A-Levels
January 11, 2030 - October 12, 2025Course in Email Marketing
January 11, 2030 - October 12, 2025Email Marketing Course
January 11, 2030 - October 12, 2025Email Marketing Course
January 11, 2030 - October 12, 2025Course in Email Marketing
January 11, 2030 - October 12, 2025GCSEs and A-Levels
January 11, 2030 - October 12, 2025Email Marketing Certification
January 11, 2030 - October 12, 2025Industry Experience
Retail, Software & Internet, Professional Services, Media & Entertainment, Education, Consumer Goods
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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