I’m a Senior Designer with strong in-house experience delivering strategic brand work across print, packaging and digital formats. I lead projects end-to-end from concept and approvals through to production and installation , collaborating closely with marketing, product and stakeholder teams to ensure cohesive, high-quality outcomes delivered on time.
My body of work demonstrates my ability to design immersive, theme-led brand experiences. Through detailed research and considered art direction, I translated brief into creative visuals. My illustration practice further supports my ability to craft bespoke, characterful brand assets.
I have led rebrand rollouts and packaging updates within established brand systems, working closely with marketing, product and sales teams. I’m comfortable balancing multiple work streams, adapting to guidelines, and ensuring brand expression remains both creatively distinctive and commercially effective, particularly in retail environments.
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