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I am a creative and results-driven UI/UX and Product Designer with over 6 years of experience delivering intuitive, engaging, and scalable digital products across B2B, B2C, and SaaS platforms. My passion lies in creating seamless user experiences by combining strong user research, design thinking, and data-driven UX strategies to meet both business and user needs. I take full ownership of the product design lifecycle, collaborating closely with product managers, developers, and stakeholders to translate complex requirements into clear, user-friendly designs. Working in Agile environments, I continuously iterate on designs using user feedback and analytics to optimize engagement, conversion, and retention while maintaining consistent and accessible design systems across platforms.…I am a creative and results-driven UI/UX and Product Designer with over 6 years of experience delivering intuitive, engaging, and scalable digital products across B2B, B2C, and SaaS platforms. My passion lies in creating seamless user experiences by combining strong user research, design thinking, and data-driven UX strategies to meet both business and user needs. I take full ownership of the product design lifecycle, collaborating closely with product managers, developers, and stakeholders to translate complex requirements into clear, user-friendly designs. Working in Agile environments, I continuously iterate on designs using user feedback and analytics to optimize engagement, conversion, and retention while maintaining consistent and accessible design systems across platforms.

Muzna Ashraf

UI Designer, UX Designer, Web Designer, +1

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I am a creative and results-driven UI/UX and Product Designer with over 6 years of experience delivering intuitive, engaging, and scalable digital products across B2B, B2C, and SaaS platforms. My passion lies in creating seamless user experiences by combining strong user research, design thinking, and data-driven UX strategies to meet both business and user needs. I take full ownership of the product design lifecycle, collaborating closely with product managers, developers, and stakeholders to translate complex requirements into clear, user-friendly designs. Working in Agile environments, I continuously iterate on designs using user feedback and analytics to optimize engagement, conversion, and retention while maintaining consistent and accessible design systems across platforms.…I am a creative and results-driven UI/UX and Product Designer with over 6 years of experience delivering intuitive, engaging, and scalable digital products across B2B, B2C, and SaaS platforms. My passion lies in creating seamless user experiences by combining strong user research, design thinking, and data-driven UX strategies to meet both business and user needs. I take full ownership of the product design lifecycle, collaborating closely with product managers, developers, and stakeholders to translate complex requirements into clear, user-friendly designs. Working in Agile environments, I continuously iterate on designs using user feedback and analytics to optimize engagement, conversion, and retention while maintaining consistent and accessible design systems across platforms.

Available to hire

I am a creative and results-driven UI/UX and Product Designer with over 6 years of experience delivering intuitive, engaging, and scalable digital products across B2B, B2C, and SaaS platforms. My passion lies in creating seamless user experiences by combining strong user research, design thinking, and data-driven UX strategies to meet both business and user needs.

I take full ownership of the product design lifecycle, collaborating closely with product managers, developers, and stakeholders to translate complex requirements into clear, user-friendly designs. Working in Agile environments, I continuously iterate on designs using user feedback and analytics to optimize engagement, conversion, and retention while maintaining consistent and accessible design systems across platforms.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Product Designer and UI/UX Designer at Data Science Dojo, USA (Remote)

April 30, 2025 - August 11, 2025

Led UX and UI design for digital banking products across B2C, B2B, and SaaS platforms. Improved user experiences for LMS, marketing websites, and AI-driven chat platforms. Designed and optimized end-to-end product experiences for real estate platforms and agent dashboards focusing on usability, engagement and conversion. Led entire product design lifecycles for IoT dashboards and e-commerce platforms, collaborating cross-functionally with product owners, developers, and stakeholders to deliver user-friendly designs. Conducted user research, interviews, usability testing, heuristic analyses, and A/B testing to validate design decisions and improve product-market fit. Created wireframes, mockups, and interactive prototypes using Figma, Sketch, and Adobe XD. Supported Agile and Scrum teams with design specs and iterative improvements. Maintained consistent design styles using shared design systems, ensuring accessibility (WCAG) and responsive mobile-first UI across all platforms.

UI / UX Designer at Graana.com, Islamabad

June 1, 2023 - August 11, 2025

Designed scalable agent dashboards for B2B clients enhancing onboarding and product adoption. Led the redesign of mobile banking apps increasing retail user engagement by 40%. Improved learner engagement by 25% through redesigning LMS workflows and dashboards. Improved onboarding for corporate clients via UX redesign of business banking tools. Contributed to the launch of a modern, responsive website improving site performance and user experience. Introduced data-driven UX workflows using Hotjar insights to optimize task success rates and reduce bounce rates. Collaborated directly with engineering and marketing teams to ship data-informed design solutions on mobile and web. Led design sprints, stakeholder reviews, and remote usability testing to drive product decisions with real user insights. Redesigned key internal systems to reduce user errors and increase task speed by 60%.