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Hi, I'm M. Waseem Afzal, a results-driven SEO Specialist and Digital Marketing professional based in Karachi, Pakistan. I specialize in keyword research, on-page optimization, AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization), and I drive sustainable organic growth by translating data into actionable strategies while collaborating with cross-functional teams. With a strong technical SEO foundation and experience across project management, client relationship management, e-commerce operations, and enterprise software implementation, I deliver measurable improvements in search visibility and user engagement. I'm passionate about helping brands succeed online and thrive in AI-powered search environments.…Hi, I'm M. Waseem Afzal, a results-driven SEO Specialist and Digital Marketing professional based in Karachi, Pakistan. I specialize in keyword research, on-page optimization, AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization), and I drive sustainable organic growth by translating data into actionable strategies while collaborating with cross-functional teams. With a strong technical SEO foundation and experience across project management, client relationship management, e-commerce operations, and enterprise software implementation, I deliver measurable improvements in search visibility and user engagement. I'm passionate about helping brands succeed online and thrive in AI-powered search environments.

M. Waseem Afzal

SEO Expert, Digital Marketer, Marketing Strategist, +2

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Hi, I'm M. Waseem Afzal, a results-driven SEO Specialist and Digital Marketing professional based in Karachi, Pakistan. I specialize in keyword research, on-page optimization, AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization), and I drive sustainable organic growth by translating data into actionable strategies while collaborating with cross-functional teams. With a strong technical SEO foundation and experience across project management, client relationship management, e-commerce operations, and enterprise software implementation, I deliver measurable improvements in search visibility and user engagement. I'm passionate about helping brands succeed online and thrive in AI-powered search environments.…Hi, I'm M. Waseem Afzal, a results-driven SEO Specialist and Digital Marketing professional based in Karachi, Pakistan. I specialize in keyword research, on-page optimization, AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization), and I drive sustainable organic growth by translating data into actionable strategies while collaborating with cross-functional teams. With a strong technical SEO foundation and experience across project management, client relationship management, e-commerce operations, and enterprise software implementation, I deliver measurable improvements in search visibility and user engagement. I'm passionate about helping brands succeed online and thrive in AI-powered search environments.

Available to hire

Hi, I’m M. Waseem Afzal, a results-driven SEO Specialist and Digital Marketing professional based in Karachi, Pakistan. I specialize in keyword research, on-page optimization, AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization), and I drive sustainable organic growth by translating data into actionable strategies while collaborating with cross-functional teams.

With a strong technical SEO foundation and experience across project management, client relationship management, e-commerce operations, and enterprise software implementation, I deliver measurable improvements in search visibility and user engagement. I’m passionate about helping brands succeed online and thrive in AI-powered search environments.

Skills

Experience Level

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Urdu

Advanced

Hindi

Advanced

Work Experience

SEO / AEO / GEO Specialist at Magnus.com.pk

June 1, 2025 - Present

Conduct in-depth keyword research; optimize on-page elements; monitor organic metrics; drive AEO and GEO strategies; collaborate with content and development teams; deliver KPI-based performance reports.

Amazon Marketplace Trainer (FBA & FBM) at Brakley Learning

September 1, 2022 - April 1, 2023

Delivered training on Amazon SEO, product listing optimization, and fulfillment strategies (FBA & FBM); coached trainees on keyword research, competitor analysis, and performance monitoring within the Amazon ecosystem.

Co-founder & Team Leader at Amazon Wizards

September 1, 2022 - September 1, 2023

Led an e-commerce team focusing on Amazon marketplace strategy, product listing optimization, and organic ranking; directed SEO-adjacent activities including keyword research, title and bullet-point copywriting, and A+ content strategy; managed business development and client delivery across Amazon FBA & FBM.

Assistant Administrator at Pakistan Atomic Energy Commission (PAEC) – Govt. of Pakistan

January 1, 2020 - Present

Manage administrative operations for a classified national institute; contributed to mega infrastructure projects; applied project management, supplier coordination, reporting, and contract evaluation to ensure efficient delivery.

Support & Software Implementation Manager at Xint Solutions

November 1, 2018 - January 1, 2020

Managed full-cycle implementation of enterprise software (CRM, POS, HRM, Accounting) for large-scale clients as sole regional representative; coordinated with IT teams and external vendors, presented progress to board stakeholders, and ensured on-time, compliant delivery.

Online Store Manager at Addtoship.com (USA)

April 1, 2018 - November 1, 2018

Managed e-commerce store operations including product listing, order fulfilment, and customer experience optimization for a US-based company; applied digital merchandising and conversion optimization techniques to improve store performance.

Business Development & Client Relations Manager at Createch Global Solutions

September 1, 2017 - April 1, 2018

Generated and nurtured B2B leads by understanding client needs and aligning software solutions; conducted client training sessions and provided ongoing support ensuring successful software adoption and high retention rates.