Hello, I’m Mariam Hameed — a Social Media & Digital Marketing Specialist based in Walsall, UK. I help brands grow through strategic content creation, data-driven marketing, and clear, compelling storytelling. I specialise in social media management, paid search, and performance-led campaigns that drive new customer acquisition. With a strong focus on content strategy, copywriting, and analytics, I create high-quality visuals and short-form content optimised for platforms like TikTok, Instagram, and Facebook. I’ve produced engaging content for multiple brands as well as my own business, helping to increase reach, engagement, and conversions across various campaigns. I’m a confident communicator who thrives in fast-paced, client-focused environments. I enjoy collaborating with marketing, branding, and sales teams to plan campaigns, shape brand narratives, execute events, and deliver measurable, long-term results. My work is driven by creativity, strategy, and a genuine passion for helping businesses grow online.…

Mariam Hameed

Hello, I’m Mariam Hameed — a Social Media & Digital Marketing Specialist based in Walsall, UK. I help brands grow through strategic content creation, data-driven marketing, and clear, compelling storytelling. I specialise in social media management, paid search, and performance-led campaigns that drive new customer acquisition. With a strong focus on content strategy, copywriting, and analytics, I create high-quality visuals and short-form content optimised for platforms like TikTok, Instagram, and Facebook. I’ve produced engaging content for multiple brands as well as my own business, helping to increase reach, engagement, and conversions across various campaigns. I’m a confident communicator who thrives in fast-paced, client-focused environments. I enjoy collaborating with marketing, branding, and sales teams to plan campaigns, shape brand narratives, execute events, and deliver measurable, long-term results. My work is driven by creativity, strategy, and a genuine passion for helping businesses grow online.…

Available to hire

Hello, I’m Mariam Hameed — a Social Media & Digital Marketing Specialist based in Walsall, UK. I help brands grow through strategic content creation, data-driven marketing, and clear, compelling storytelling.

I specialise in social media management, paid search, and performance-led campaigns that drive new customer acquisition. With a strong focus on content strategy, copywriting, and analytics, I create high-quality visuals and short-form content optimised for platforms like TikTok, Instagram, and Facebook. I’ve produced engaging content for multiple brands as well as my own business, helping to increase reach, engagement, and conversions across various campaigns.

I’m a confident communicator who thrives in fast-paced, client-focused environments. I enjoy collaborating with marketing, branding, and sales teams to plan campaigns, shape brand narratives, execute events, and deliver measurable, long-term results. My work is driven by creativity, strategy, and a genuine passion for helping businesses grow online.

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Language

English
Fluent

Work Experience

PPC Specialist at Pixated
November 1, 2024 - November 1, 2024
Expert in end-to-end account setup, audits, marketing plans, and campaign creation. Skilled in paid search account builds, ad copywriting, and bid optimisation for performance. Independently managing accounts, performing regular optimisations to improve key metrics, and delivering strong results. Responsible for all client communications, biweekly calls, and delivering weekly and monthly reports.
Paid Search Executive at OMD EMEA
October 1, 2022 - October 1, 2022
Managed day-to-day operations of three accounts, overseeing the creation, execution, and optimisation of paid search and shopping campaigns. Led performance reporting and budget management, ensuring account hygiene through SQR analysis. Proactively identified and recommended actionable solutions to enhance campaign performance, contributing to customer acquisition and revenue growth. Also organised office-wide events promoting inclusivity and team collaboration.
Social Media Marketer at Self-employed
September 1, 2018 - November 27, 2025
Mariam Diaries blog with 4K followers and 1.7M views; UGC content creator; beauty influencer with 1000+ followers; founded Instagram magazine 'Let's Talk Twenties' to drive audience engagement.
Sales Consultant at Executive Artisan People (Airside) Heathrow Airport Duty-Free
February 1, 2020 - February 1, 2020
Led luxury beauty, skincare and fragrance launches; boosted customer engagement and sales while increasing brand visibility. Consistently exceeded sales targets by leveraging deep product knowledge and customer-centric service. Built strong expertise in the beauty industry, representing top luxury brands such as Chanel and Charlotte Tilbury, enhancing brand loyalty.
Brand Ambassador at Fingopay, Brunel University Campus
October 1, 2017 - October 1, 2017
Developed B2C marketing campaigns, increasing brand sign-up sales by 125%. Gathered consumer feedback, supported market penetration, and managed budgeting forecasts. Featured on ITV News to promote the campaign launch.
Office Junior at AA Zentivus, Kickstart Scheme, Slough
June 1, 2021 - June 1, 2021
Handled diverse administrative responsibilities, including market research, competitor analysis, and developing marketing strategies for the pharmaceutical industry. Managed and optimised social media for a property construction company, through strategic content and external research. Proficient in utilising Microsoft Office tools to support data analysis and campaign execution.
Intern at Bright Network
July 1, 2020 - July 1, 2020
Business, Operations and Marketing internship (3 days) and Consulting sessions.
Camp Manager at Children’s Camp, Spain
May 1, 2018 - May 1, 2018
Chosen to plan, lead, and manage English language lessons and leisure activities for children at a Spanish summer camp. Demonstrated strong children management, activity planning, and teaching skills.
Paid Search Executive at OMD EMEA
June 1, 2021 - October 1, 2022
Managed day-to-day operations of three paid search accounts (search and shopping campaigns); led performance reporting and budget management; identified actionable optimisations. Also organized office events to promote inclusivity and team collaboration.
Sales Consultant at Executive Artisan People — Heathrow Airport Duty-Free
July 1, 2018 - February 1, 2020
Led luxury beauty, skincare and fragrance launches, boosting customer engagement and sales; consistently exceeded sales targets through product knowledge and consumer-centric service; built brand loyalty for Chanel and Charlotte Tilbury.

Education

BSc Sociology at Brunel University, Uxbridge
September 1, 2016 - July 1, 2019
A Levels at Langley Grammar School, Slough
September 1, 2009 - July 1, 2016
BSc Sociology (2:1) at Brunel University, Uxbridge
September 1, 2016 - July 1, 2019
A Levels at Langley Grammar School, Slough
September 1, 2009 - July 1, 2016

Qualifications

PPC Certification (Pixated)
January 1, 2024 - November 1, 2024

Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet, Education, Other
    paper Social Media Content Creator
    This is a portfolio of my current work and journey as a social media content creator. It highlights the various projects I have been on, and how successful my content has been on social media platforms. socialmedia contentcreator businesscreator eventscontentcreator foodinfluencer…
    paper Social Media Marketing Strategy
    This project consists of three key tasks focused on developing an effective social media marketing strategy for multiple businesses. It includes creating a structured content plan and identifying relevant influencers for potential collaborations. socialmediamarketer marketingplan foodplaces influencerinvite socialmedia businesscontent contentcreator…