Available to hire
I am a Brand Systems & Governance Specialist with over 20 years of experience in the technical and creative management of visual identities. My primary focus is standardizing production processes and maintaining brand consistency in complex environments.
I integrate AI tools to enhance operational agility without compromising the technical workflows and coherence required in design systems. I also have a solid foundation in industrial pre-press and have evolved into Art Direction and Design Systems management.
Experience Level
Language
Spanish; Castilian
Fluent
English
Intermediate
Work Experience
Brand Manager / Art Director at Kaetif Consulting de Mexico
April 1, 2021 - PresentBrand Systems: creation and implementation of brand manuals to ensure visual consistency across global design assets. Team leadership of a two-person design team to meet project standards and deadlines. AI integration: optimization of creative workflows using AI tools to scale content production without compromising quality. Core competencies include brand governance, visual identity management, and cross-channel asset coordination.
Graphic Designer at Hacsys de México
November 1, 2018 - September 1, 2019Editorial and visual design for corporate materials, including branding collateral, print and digital assets, and web graphics.
Prepress Operator at More de Venezuela
November 1, 2008 - October 1, 2011Production prepress operations including file preparation, color management, and ensuring print-ready assets for large-scale production.
Graphic Designer at My Menus
January 31, 2020 - October 31, 2020Layout and engineering of commercial menus for B/C segment restaurants, focusing on readability and impact.
Brand Manager / Art Director at Kea tif Consulting de México
April 1, 2021 - PresentLead brand strategy and visual identity across media for clients. Responsibilities included Menu Design for B/C segment restaurants focusing on readability and impact; Brand refresh of corporate logo and visual identity for web and stationery; high-resolution print preparation and color proofs; management of design teams to ensure deliverables meet quality standards.
Graphic Designer at Top Leader Design
July 1, 2015 - October 1, 2016Graphic design work including branding, layout, and visual identity; collaboration on corporate materials and media.
Prepress Operator at Más de Venezuela
November 1, 2008 - October 1, 2011Developed high-quality visual assets for global Fortune 500 clients; produced web assets and digital marketing components; responsible for email marketing, coding and print-ready files.
Graphic Designer at Hacsys de México
November 1, 2016 - March 1, 2017Graphic design for clients, including branding assets and print collateral; contributed to event branding and campaigns.
Design Lead at Corpoweb
October 1, 2007 - January 1, 2008Led design efforts for corporate collateral and digital assets; coordination of deliverables for internal and client projects.
Intern / Junior Designer at Diario El Impulso
January 1, 2001 - January 1, 2001Professional internship in advertising design and illustration; contributed to layout and editorial design.
Junior Designer at GB Publicidad
January 1, 2001 - January 1, 2002Designed visual materials for campaigns and branding.
Designer at Coffee News
January 1, 2004 - January 1, 2004Layout and creation of inserts and advertising design for a published newspaper.
Designer at Publiplay
December 31, 2004 - December 31, 2004Design of lottery ticket layouts and newspaper results pages; development of print layouts.
Education
Graphic Design Associate Degree at IUTIRLA
October 8, 1998 - December 21, 2001Graphic Designer Associate Degree at IUTIRLA
January 1, 1998 - January 1, 2001Qualifications
Industry Experience
Media & Entertainment, Professional Services, Retail, Education, Software & Internet
Experience Level
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