Mykhail Nesterenko

Developed a marketing strategy and client scoring model; built Power BI dashboards to monitor KPIs (Conversion, CPA, CPL, CPS, SurPlus, LTV, Retention); used SQL for data aggregation and cleaning; analyzed and improved player experience via A/B testing; developed and modified 4+ websites; performed market and competitive analyses; collaborated with IT, SEO, copywriters, and design to improve conversion; managed CPL/CPS networks and microcredit partners; created reports for multiple teams. Achievements include automation of direct marketing activities (emails, SMS) and building scalable Power BI reporting.

Developed new advertising campaign structure; built analytic model in Power BI (integrated R in earlier iterations); tracked and improved conversions and LTV; managed end-to-end advertising campaigns; developed landing pages; created client scoring model for segmentation; evaluated ad effectiveness and produced reports; analyzed visitor behavior and explored new customer channels (white/gray niche); conducted competitive analysis to inform proposals.

Led CRM integration, Big Data analytics, and fraud analytics; optimized database; implemented fraud analytics; analyzed market and competition; developed and tracked landing pages; created analytics dashboards in Google Data Studio; generated and refined keywords and ad copy; evaluated advertising campaigns.