I am a marketing and analytics professional with over a decade of experience designing data-driven growth strategies. I specialize in KPI dashboards, segmentation, A/B testing, and cross-functional collaboration across IT, SEO, copywriting, and design. My strength lies in turning data into actionable insights that improve conversions and retention. I enjoy exploring new channels and building scalable processes that drive measurable results.…

Mykhail Nesterenko

I am a marketing and analytics professional with over a decade of experience designing data-driven growth strategies. I specialize in KPI dashboards, segmentation, A/B testing, and cross-functional collaboration across IT, SEO, copywriting, and design. My strength lies in turning data into actionable insights that improve conversions and retention. I enjoy exploring new channels and building scalable processes that drive measurable results.…

Available to hire

I am a marketing and analytics professional with over a decade of experience designing data-driven growth strategies. I specialize in KPI dashboards, segmentation, A/B testing, and cross-functional collaboration across IT, SEO, copywriting, and design.

My strength lies in turning data into actionable insights that improve conversions and retention. I enjoy exploring new channels and building scalable processes that drive measurable results.

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Skills

Experience Level

Power BI
Expert
SQL
Expert
Microsoft Excel
Expert
Data Visualization
Expert
Branding
Expert
CRM
Expert
GA4
Expert
Google Ads
Expert
Microsoft PowerPoint
Expert
Copywriting
Expert
Looker Studio
Expert
Facebook Ads
Expert
SEO
Intermediate
Jira
Intermediate
HTML5
Intermediate
GitHub
Intermediate
Tableau
Intermediate
MySQL
Intermediate
Data Science
Intermediate
Adobe Photoshop
Intermediate
C++
Intermediate
UI
Intermediate
WordPress
Intermediate
MVP
Intermediate
Email Marketing
Intermediate
CSS
Intermediate
HubSpot
Intermediate
Python
Beginner
R
Beginner
Simple Scraper
Beginner
Figma
Beginner
Adobe Illustrator
Beginner
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Language

English
Advanced
Czech
Beginner
Russian
Fluent
Ukrainian
Fluent
Spanish; Castilian
Beginner

Work Experience

Marketing Manager / Analytics Manager at NDA microcredits
September 1, 2025 - September 1, 2025
Developed a marketing strategy and client scoring model; built Power BI dashboards to monitor KPIs (Conversion, CPA, CPL, CPS, SurPlus, LTV, Retention); used SQL for data aggregation and cleaning; analyzed and improved player experience via A/B testing; developed and modified 4+ websites; performed market and competitive analyses; collaborated with IT, SEO, copywriters, and design to improve conversion; managed CPL/CPS networks and microcredit partners; created reports for multiple teams. Achievements include automation of direct marketing activities (emails, SMS) and building scalable Power BI reporting.
Marketing Performance Manager at P2H
August 1, 2021 - August 1, 2021
Developed new advertising campaign structure; built analytic model in Power BI (integrated R in earlier iterations); tracked and improved conversions and LTV; managed end-to-end advertising campaigns; developed landing pages; created client scoring model for segmentation; evaluated ad effectiveness and produced reports; analyzed visitor behavior and explored new customer channels (white/gray niche); conducted competitive analysis to inform proposals.
Product Manager at NDA Gambling company
August 1, 2019 - August 1, 2019
Led CRM integration, Big Data analytics, and fraud analytics; optimized database; implemented fraud analytics; analyzed market and competition; developed and tracked landing pages; created analytics dashboards in Google Data Studio; generated and refined keywords and ad copy; evaluated advertising campaigns.
Head of Marketing at Consulting company
November 1, 2018 - November 1, 2018
Developed and delivered a company promotion strategy that doubled potential customers within a year and increased campaign profit by 60%; optimized PPC campaigns (Facebook, AdWords); led YouTube channel marketing driving significant lead generation at low cost.
Digital Marketing Team Lead at Promate
November 1, 2017 - November 1, 2017
Led team to develop and launch an online store for B2C; optimized PPC campaigns, increasing sales by 20% and reducing lead price by 30% across product lines; improved overall online conversions.
Product Marketing Manager at Dukascopy Bank
June 1, 2016 - June 1, 2016
Launched PR project in the Russian region and increased brand knowledge by about 70% within one year; grew community members by 30% via PPC/CPA/CPL campaigns; led and optimized campaigns; promoted an online contest from 100 to 4,000 participants.
Marketing Specialist (Brand Manager) at TSBIT
April 1, 2013 - April 1, 2013
Launched a new product line; increased conference budgets by 20% through partnerships; launched new site.
Marketing Specialist at Prosvit
December 1, 2011 - December 1, 2011
Developed KPIs to monitor warehouse stocks and sales, reducing costs by 10%; launched online store.
Marketing Specialist at Capro
January 1, 2011 - January 1, 2011
Analyzed company structure, resulting in optimized structure and increased revenue.
Marketing Specialist at AIM Consulting Group
October 1, 2010 - October 1, 2010
Completed market analysis, leading to optimized pricelist and increased sales.
Marketing Specialist (Brand-manager) at TSBIT (TSEBIT) Group
April 1, 2013 - April 1, 2013
Launched new product line; Increased conference budgets by 20% through partners; Led new site launch.
Marketing specialist (Brand-manager) at TSBIT Group
April 1, 2013 - April 1, 2013
Launched a new product line; increased conference budgets by 20% through partners; launched a new site.
Marketing specialist at Prosvit
December 31, 2011 - December 31, 2011
Developed KPIs to monitor warehouse stocks; reduced costs by 10%; launched online store.
Marketing specialist at Capro
January 31, 2011 - January 31, 2011
Analyzed and optimized company structure to increase revenue.
Marketing specialist at AIM Consulting Group
October 31, 2010 - October 31, 2010
Completed market analysis, optimized pricing, and increased sales.

Education

Master of Arts in Marketing at National Technical University of Ukraine «Kyiv Polytechnic Institute»
January 1, 2008 - January 1, 2011
Specialist degree in Electronic Engineering at National Technical University of Ukraine «Kyiv Polytechnic Institute»
January 1, 2004 - January 1, 2010
Master of Arts in Marketing at National Technical University of Ukraine «Kyiv Polytechnic Institute»
January 1, 2008 - January 1, 2011
Specialist degree in Electronic Engineering at National Technical University of Ukraine «Kyiv Polytechnic Institute»
January 1, 2004 - January 1, 2010
MA in Marketing at National Technical University of Ukraine «Kyiv Polytechnic Institute»
January 1, 2008 - January 1, 2011
Specialist degree in Electronic Engineering at National Technical University of Ukraine «Kyiv Polytechnic Institute»
January 1, 2004 - January 1, 2010

Qualifications

Specialist degree in Electronic Engineering
January 1, 2004 - January 1, 2010
Master of Arts in Marketing
January 1, 2008 - January 1, 2011

Industry Experience

Software & Internet, Financial Services, Gaming, Media & Entertainment, Professional Services, Other

Skills

Experience Level

Power BI
Expert
SQL
Expert
Microsoft Excel
Expert
Data Visualization
Expert
Branding
Expert
CRM
Expert
GA4
Expert
Google Ads
Expert
Microsoft PowerPoint
Expert
Copywriting
Expert
Looker Studio
Expert
Facebook Ads
Expert
SEO
Intermediate
Jira
Intermediate
HTML5
Intermediate
GitHub
Intermediate
Tableau
Intermediate
MySQL
Intermediate
Data Science
Intermediate
Adobe Photoshop
Intermediate
C++
Intermediate
UI
Intermediate
WordPress
Intermediate
MVP
Intermediate
Email Marketing
Intermediate
CSS
Intermediate
HubSpot
Intermediate
Python
Beginner
R
Beginner
Simple Scraper
Beginner
Figma
Beginner
Adobe Illustrator
Beginner
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