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Hi, I’m Mzia Uddin, a Sales and Marketing Specialist focused on email marketing, lifecycle campaigns, and customer retention for e-commerce brands. I thrive on turning data into engaging campaigns that drive growth across email, web, and social channels. With hands-on experience across platforms like Klaviyo, Shopify, Yotpo, LearnWorlds, and Nosto, I partner with creative and product teams to deliver personalized experiences that boost revenue and customer loyalty.…Hi, I’m Mzia Uddin, a Sales and Marketing Specialist focused on email marketing, lifecycle campaigns, and customer retention for e-commerce brands. I thrive on turning data into engaging campaigns that drive growth across email, web, and social channels. With hands-on experience across platforms like Klaviyo, Shopify, Yotpo, LearnWorlds, and Nosto, I partner with creative and product teams to deliver personalized experiences that boost revenue and customer loyalty.

Mzia Uddin

Digital Marketer, Marketing Strategist, Growth Marketer, +6

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Hi, I’m Mzia Uddin, a Sales and Marketing Specialist focused on email marketing, lifecycle campaigns, and customer retention for e-commerce brands. I thrive on turning data into engaging campaigns that drive growth across email, web, and social channels. With hands-on experience across platforms like Klaviyo, Shopify, Yotpo, LearnWorlds, and Nosto, I partner with creative and product teams to deliver personalized experiences that boost revenue and customer loyalty.…Hi, I’m Mzia Uddin, a Sales and Marketing Specialist focused on email marketing, lifecycle campaigns, and customer retention for e-commerce brands. I thrive on turning data into engaging campaigns that drive growth across email, web, and social channels. With hands-on experience across platforms like Klaviyo, Shopify, Yotpo, LearnWorlds, and Nosto, I partner with creative and product teams to deliver personalized experiences that boost revenue and customer loyalty.

Available to hire

Hi, I’m Mzia Uddin, a Sales and Marketing Specialist focused on email marketing, lifecycle campaigns, and customer retention for e-commerce brands. I thrive on turning data into engaging campaigns that drive growth across email, web, and social channels.

With hands-on experience across platforms like Klaviyo, Shopify, Yotpo, LearnWorlds, and Nosto, I partner with creative and product teams to deliver personalized experiences that boost revenue and customer loyalty.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Urdu

Advanced

Work Experience

Life Cycle Marketing Strategist at Remote (USA)

May 1, 2023 - November 20, 2025

Designed and executed end-to-end life cycle journeys covering nurture, conversion, onboarding, retention, win-back, and expansion; influenced pipeline and revenue outcomes, achieving +27% growth in returning customers and +22% month-over-month revenue growth; built segmentation tied to engagement, lifecycle stage movement, and purchase intent to improve funnel conversion; led the complete lifecycle marketing engine across two global brands in collaboration with sales, product, and creative teams.

Life Cycle Marketing Strategist at Remote - Australia

January 1, 2023 - June 30, 2023

Supported B2B funnel strategy through targeted email outreach, lifecycle follow-ups, and retention campaigns.

Sales and Marketing Specialist at Event Decor Direct (EDD) / IWED

May 1, 2023 - August 1, 2025

Led end-to-end lifecycle marketing initiatives using Klaviyo and other platforms; built advanced segmentation and personalization frameworks; integrated Klaviyo with Shopify, Yotpo, LearnWorlds, Nosto, and more to streamline customer journeys. Implemented automated workflows with Zapier and Google Sheets, saving 8+ hours weekly on manual list updates and campaign triggers. Collaborated with creative and product teams to align retention campaigns with seasonal launches, delivering 4–6x ROI on targeted email campaigns. Conducted A/B testing on subject lines and visuals; coordinated content launches across web, email, and social channels, maintaining data accuracy, brand consistency, and timely delivery.

Digital Marketing Assistant at Ibex Global

May 1, 2022 - November 1, 2022

Remote marketing and customer support role supporting Walmart project; performed digital marketing tasks, CRM updates, and reporting; collaborated with cross-functional teams to maintain customer communications and data integrity.