I am a creative and results-driven marketing professional with over 21 years of experience in B2B and B2C marketing. I have a strong background in digital marketing management, project management, and brand strategy. My passion lies in developing and implementing innovative marketing strategies that drive engagement and revenue.

NLB Studio Remote

I am a creative and results-driven marketing professional with over 21 years of experience in B2B and B2C marketing. I have a strong background in digital marketing management, project management, and brand strategy. My passion lies in developing and implementing innovative marketing strategies that drive engagement and revenue.

Available to hire

I am a creative and results-driven marketing professional with over 21 years of experience in B2B and B2C marketing. I have a strong background in digital marketing management, project management, and brand strategy. My passion lies in developing and implementing innovative marketing strategies that drive engagement and revenue.

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Language

English
Fluent

Work Experience

Business Marketing Manager at Stuff.co.nz
September 1, 2015 - April 1, 2018
Supported national and regional teams while managing collateral management and product portfolio account management. Implemented a localized national strategy to support sales within key regions. Developed campaigns for B2B and B2C markets.
Marketing and Promotions (Wings Team) at Red Bull
July 1, 2005 - August 1, 2007
• Brand promotions and management • Marketing to new and existing customers and clients. • Segment marketing and direct marketing • Stakeholder, Client and Athlete Liaison • 3rd Party Event promoter • Post Event reports, Daily Sampling Reports, Trip Reports • Photography/Photoshop • Administrational duties • Working as part of a pair and team • Red Bull Events throughout Northern NSW and Queensland (30 events in total) • Maintaining the image of Red Bull through face to face communication • 100% product knowledge
Brand Manager & PA to CEO at Templars PR Agency
October 1, 2012 - October 1, 2013
Brand Project Manager and PA to support the MD and team to run efficiently and effectively so the needs of current and new clients are met. Along with this manage all internal and external communications for the current three companies present ie: Templars Events/Club, Templars Communications and the Accelerating Change Network. This includes ATL, BTL, traditional and digital. Day to day activities include: • Management of CEO diary from appointments, conferences to travel, invoicing and general adhoc duties • Appointment setting for CEO to meet with high profile philanthropists, Financial Advisors, Advisory Boards etc to sell PR packages. • Provide professional and confidential administrative and research support to the CEO and office management of the team. • Monitor competitor activity. • Creating and coordinating the production of marketing collateral. • Event management (end to end) for B2B and B2C (knowledge of Eventbrite program) • Implementing new office procedures to assist the team (implemented Freshbooks for time sheets and Salesforce for CRM management) • Managing CRM database on a daily basis to ensure consistency and accuracy of third party data. • Implementing and managing all social media networks for CEO's three companies. These consist of Pinterest, Facebook, LinkedIn and Twitter • Managing and updating all web copy across all three of the CEO's companies. During my time have developed all three company websites from scratch in accordance with new revised branding (a task I was asked to implement and complete in allocated time frames and according to budgets) • Liaising with a range of stakeholders including clients, colleagues, suppliers and partners, new business contacts and external organisations. • Sourcing award opportunities and completing submissions on behalf of the CEO and three companies. • Preparing CEO and team for meetings (internal and external) • Sponsorship/speaker and award opportunities.
Assistant Field Marketing Manager (EMEA) at IBM
November 1, 2013 - June 1, 2014
Contract Role - Support the European Marketing Director and team of European Marketing Managers working closely with internal marketing teams and external 3rd party suppliers including: creative (design & copy), printing, translation, web, digital, social, video, events, product marketing, PR, AR, advertising, customer reference/case studies, marketing/sales operations, venues and data. Liaison with marketers, sales teams, customers, business partners and other key communities Financial administration and budgetary management General admin support to the marketing team working with internal systems as necessary Event duties (not limited to) as follows: • Managing events from concept to completion (approx. 30 events per annum) • Securing and booking suitable venues • Ensuring insurance, legal, health and safety obligations are adhered to • Identifying and securing speakers or special guests where relevant • Developing internal communications to inform sales • Coordinating event staffing requirements and staff briefings • Preparing delegate packs and papers for seminars • Speaker/guest liaison • Attendance at events for on-site event management • CRM database management • Logging responses and leads correctly and per timeline • Collating attendee feedback and post-event analysis • Maintaining an up-to-date rolling event calendar and event briefing documents

Education

Bachelor of Business Communications with Majors in PR Marketing and Advertising at University of Queensland
January 1, 2002 - January 1, 2007

Qualifications

Certified Digital Marketer
January 1, 2010 - January 1, 2015

Industry Experience

Energy & Utilities, Manufacturing, Media & Entertainment, Retail, Wholesale & Distribution, Consumer Goods, Professional Services
    paper Portfolio for campaign

    Energylight - Webinar event I worked on along with digital assets. There was a Healthcare landing page I created, however it was on a free HubSpot platform which unfortunately does not exist now. Part of this project involved multiple marketing touch points including social media content posts, Instagram stories, creation of an Eventbrite page, phone blitz lists and marketing EDM’s to our target audiences. As mentioned, the landing page showcased slider banners, 6 healthcare case studies, blog articles (these have since moved to our blog section on our current website) a handy e-Book (attached) which I created too (this is still being utilised in the company and is now the benchmark for further solution areas).