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I'm Nicolas (Nicky London) Sorgman, an art director and packaging designer specializing in brand identity and packaging systems for craft beverages, wine, cannabis, retail and hospitality. As Creative Director & Head of Design at Cooperage Brewing Company, I’ve led the development of hundreds of product labels and visual campaigns that drive brand recognition and consumer engagement. I partner with printers and packaging vendors to ensure color accuracy, dielines, and production-ready files, guiding projects from concept through to print. My practice blends strategic branding, typography, illustration, and production know-how to deliver distinctive, shelf-ready packaging and brand experiences that resonate with audiences.…I'm Nicolas (Nicky London) Sorgman, an art director and packaging designer specializing in brand identity and packaging systems for craft beverages, wine, cannabis, retail and hospitality. As Creative Director & Head of Design at Cooperage Brewing Company, I’ve led the development of hundreds of product labels and visual campaigns that drive brand recognition and consumer engagement. I partner with printers and packaging vendors to ensure color accuracy, dielines, and production-ready files, guiding projects from concept through to print. My practice blends strategic branding, typography, illustration, and production know-how to deliver distinctive, shelf-ready packaging and brand experiences that resonate with audiences.

Nicolas Sorgman (Nicky London)

Creative Director, Art Director, Brand Designer, +2

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I'm Nicolas (Nicky London) Sorgman, an art director and packaging designer specializing in brand identity and packaging systems for craft beverages, wine, cannabis, retail and hospitality. As Creative Director & Head of Design at Cooperage Brewing Company, I’ve led the development of hundreds of product labels and visual campaigns that drive brand recognition and consumer engagement. I partner with printers and packaging vendors to ensure color accuracy, dielines, and production-ready files, guiding projects from concept through to print. My practice blends strategic branding, typography, illustration, and production know-how to deliver distinctive, shelf-ready packaging and brand experiences that resonate with audiences.…I'm Nicolas (Nicky London) Sorgman, an art director and packaging designer specializing in brand identity and packaging systems for craft beverages, wine, cannabis, retail and hospitality. As Creative Director & Head of Design at Cooperage Brewing Company, I’ve led the development of hundreds of product labels and visual campaigns that drive brand recognition and consumer engagement. I partner with printers and packaging vendors to ensure color accuracy, dielines, and production-ready files, guiding projects from concept through to print. My practice blends strategic branding, typography, illustration, and production know-how to deliver distinctive, shelf-ready packaging and brand experiences that resonate with audiences.

Available to hire

I’m Nicolas (Nicky London) Sorgman, an art director and packaging designer specializing in brand identity and packaging systems for craft beverages, wine, cannabis, retail and hospitality. As Creative Director & Head of Design at Cooperage Brewing Company, I’ve led the development of hundreds of product labels and visual campaigns that drive brand recognition and consumer engagement.

I partner with printers and packaging vendors to ensure color accuracy, dielines, and production-ready files, guiding projects from concept through to print. My practice blends strategic branding, typography, illustration, and production know-how to deliver distinctive, shelf-ready packaging and brand experiences that resonate with audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Creative Director / Head of Design at Cooperage Brewing Company

January 1, 2021 - Present

Design and oversee packaging systems for beer labels, cartons, merchandise, promotional materials and retail displays; develop brand assets and visual campaigns to strengthen product visibility and consumer engagement; create concepts for seasonal releases, collaborations, and flagship products; manage packaging mechanicals, dielines, color standards, compliance requirements, and print specifications; coordinate with printers, packaging vendors, and production partners to ensure quality and accuracy; produce high-quality mockups, presentations, and renderings for product launches and stakeholder approvals; conduct QA review on artwork, UPCs, legal copy, and production files prior to release; support marketing initiatives through digital, print, social media and event-related design projects.

Creative Director / Lead Designer at Nicky London Design

January 1, 2015 - Present

Freelance graphic design studio delivering complete brand identity systems, packaging, product illustrations, and promotional assets for breweries, wineries, cannabis brands, and consumer lifestyle companies; manage multiple client projects from concept through final production; develop print-ready assets for manufacturers and packaging vendors; collaborate directly with clients to translate business objectives into effective visual communication and memorable brand experiences; build long-term relationships with regional brands and vendors.

General Manager / Retail Operations at Journeys (Retail Stores), Zumiez, American Eagle Outfitters

January 1, 2003 - January 1, 2014

Led teams, managed high-volume retail operations, staffing, scheduling, and inventory control; drove customer experience initiatives and operational performance; developed leadership, organization, and communication skills applicable to creative management and client-facing roles.

Freelance Graphic Designer and Illustrator at Nicky London Design

January 1, 2015 - Present

Create complete brand identity systems including logos, typography, color palettes, visual standards, and brand guidelines. Design product packaging, labels, cartons, apparel graphics, point-of-sale materials, and promotional campaigns. Develop custom illustrations and artwork for consumer-facing brands. Partner with breweries, wineries, cannabis brands, and consumer lifestyle companies to develop brand identities, packaging systems, product launches, marketing campaigns, and retail-ready creative assets. Manage multiple client projects from concept through final production. Prepare print-ready files and production assets for manufacturers, printers, and packaging vendors. Collaborate with clients to translate business objectives into effective visual communication and memorable brand experiences. Maintain long-term relationships with regional breweries, wineries, and emerging consumer brands.

General Manager / Retail Operations at Journeys, Zumiez, American Eagle Outfitters

January 1, 2003 - December 31, 2014

Led teams, managed operations, and oversaw high-volume retail environments while developing leadership, communication, customer experience, and project management skills that support successful creative collaboration, client relationships, and team leadership.