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I have a strong background in digital marketing and copywriting, with experience leading storytelling campaigns, refining user experience through analytics, and managing large-scale digital portfolios. I love diving into data to find insights that help improve engagement and drive results, whether it's through eye-catching ads, engaging newsletters, or effective social media content. I also bring a creative narrative approach from my time as a writer and narrative designer in the gaming industry. My versatility allows me to adapt voices and messaging for diverse brands and audiences, always aiming to deliver clear, compelling communications that resonate and perform well.…I have a strong background in digital marketing and copywriting, with experience leading storytelling campaigns, refining user experience through analytics, and managing large-scale digital portfolios. I love diving into data to find insights that help improve engagement and drive results, whether it's through eye-catching ads, engaging newsletters, or effective social media content. I also bring a creative narrative approach from my time as a writer and narrative designer in the gaming industry. My versatility allows me to adapt voices and messaging for diverse brands and audiences, always aiming to deliver clear, compelling communications that resonate and perform well.

Nick Masercola

Copywriter, Content Strategist, Writer, +3

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I have a strong background in digital marketing and copywriting, with experience leading storytelling campaigns, refining user experience through analytics, and managing large-scale digital portfolios. I love diving into data to find insights that help improve engagement and drive results, whether it's through eye-catching ads, engaging newsletters, or effective social media content. I also bring a creative narrative approach from my time as a writer and narrative designer in the gaming industry. My versatility allows me to adapt voices and messaging for diverse brands and audiences, always aiming to deliver clear, compelling communications that resonate and perform well.…I have a strong background in digital marketing and copywriting, with experience leading storytelling campaigns, refining user experience through analytics, and managing large-scale digital portfolios. I love diving into data to find insights that help improve engagement and drive results, whether it's through eye-catching ads, engaging newsletters, or effective social media content. I also bring a creative narrative approach from my time as a writer and narrative designer in the gaming industry. My versatility allows me to adapt voices and messaging for diverse brands and audiences, always aiming to deliver clear, compelling communications that resonate and perform well.

Available to hire

I have a strong background in digital marketing and copywriting, with experience leading storytelling campaigns, refining user experience through analytics, and managing large-scale digital portfolios. I love diving into data to find insights that help improve engagement and drive results, whether it’s through eye-catching ads, engaging newsletters, or effective social media content.

I also bring a creative narrative approach from my time as a writer and narrative designer in the gaming industry. My versatility allows me to adapt voices and messaging for diverse brands and audiences, always aiming to deliver clear, compelling communications that resonate and perform well.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Senior Digital Marketing Manager at JUST Capital

January 1, 2022 - Present

Led copy and creative development for digital storytelling campaigns with major corporations and foundations. Managed messaging documents, digital ads, social media posts, videos, newsletters, and more. Analyzed web and audience data to redesign webpages and pipelines, significantly increasing user engagement metrics. Improved weekly newsletter open rates from 15% to 35% through A/B testing and audience-focused storytelling. Expanded Google Ad Grants, growing paid traffic from 4% to 20% of total monthly visitors. Maintained and enhanced copy across all digital channels including email, social media, CMS platforms, and event advertising.

Writer & Narrative Designer at Bomb Shelter Games

December 31, 2022 - July 25, 2025

Developed extensive storylines and narratives for the indie game ‘Depths of Sanity,’ expanding a 15-page outline into a full 15-hour adventure. Authored all in-game cutscenes, collectable story elements, tutorials, and item descriptions, adapting to gameplay and user feedback. Created all marketing copy including emails, press releases, storefront descriptions, and event materials to boost reviews and sales.

Freelance Copywriter & Content Strategist at Upwork

December 31, 2020 - July 25, 2025

Produced brand-aligned copy across diverse industries such as menswear, home remodeling, tech, videogames, liquor/wine, and health. Delivered website content, ads, social media posts, blog articles, email campaigns, and large-format advertising. Created narrative guides for brand consistency and managed teams of freelancers to ensure high quality and timely project delivery. Successfully extended multiple contracts due to quality and sales impact.

Communications Associate at Civic Hall Labs

December 31, 2018 - July 25, 2025

Implemented communication best practices and built infrastructure for a tech startup. Created marketing content, strategic plans, email campaigns, and one-sheets targeting nonprofit, government, and tech audiences. Helped secure an additional $600,000 in funding through effective communications.

Publicist at Finn Partners (Media Connect)

December 31, 2017 - July 25, 2025

Wrote op-eds, bylines, pitches, and marketing materials for clients in health media and publishing. Secured media placements in a wide variety of outlets including major radio, magazines, and national newspapers.