I'm a marketing and brand management professional focused on driving customer value through brand and content strategy, campaign ROI, creative development, and data analytics. I partner with teams across consumer goods and services to build brands, optimize processes, and accelerate growth with measurable marketing programs. I excel at translating insights into actionable strategies, leading cross-functional teams, and delivering scalable brand solutions.…

Nick Wilkas

I'm a marketing and brand management professional focused on driving customer value through brand and content strategy, campaign ROI, creative development, and data analytics. I partner with teams across consumer goods and services to build brands, optimize processes, and accelerate growth with measurable marketing programs. I excel at translating insights into actionable strategies, leading cross-functional teams, and delivering scalable brand solutions.…

Available to hire

I’m a marketing and brand management professional focused on driving customer value through brand and content strategy, campaign ROI, creative development, and data analytics. I partner with teams across consumer goods and services to build brands, optimize processes, and accelerate growth with measurable marketing programs. I excel at translating insights into actionable strategies, leading cross-functional teams, and delivering scalable brand solutions.

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Skills

Experience Level

Language

English
Fluent
German
Intermediate

Work Experience

Freelance Brand Advisor & Consultant at Self-employed
January 1, 2020 - November 24, 2025
Marketing consultancy specializing in brand management, identity development, market research and analysis, collateral creation, sales growth acceleration, and content strategy. Led cannabis branding campaigns, redesigned internal processes for efficiency and compliance, and supervised product and lifestyle photoshoots to support campaigns and partnerships. Implemented sales strategies driving notable lift in average transaction value and multi-market growth across cannabis clients.
Brand Manager - Recreation at RSA, Inc.
December 31, 2023 - December 31, 2023
Healthcare innovation-focused creative agency. Managed project management, content strategy, and client relationships; Supported new product launches; Created campaign identity, creative/content strategy, and a media plan.
Account Executive at DISH Network / OneTen Creative
December 31, 2022 - December 31, 2022
In-house branding and creative agency for DISH, focused on brand identity, creative strategy, digital marketing, production, and graphic/web/UX design. Managed branding, creative, and content direction for all 53 lines of DISH’s businesses; promoted twice for turning around underperforming brands. Sole Account Manager (AM) and Project Manager (PM) on Sling TV; led the client and creative teams to the first profitable quarter in the company's history. Led the OneTen and Sling teams on a new Email/Lifecycle Marketing channel initiative, generating 2,000+ incremental restarts and activations; established processes and guidelines from scratch.
Strategy Associate at Greenhouse Partners
December 31, 2020 - December 31, 2020
Marketing and advertising consulting firm specializing in brand management, consumer research, digital content management, and content strategy. Responsible for brand strategy support, digital marketing, and content creation. Developed integrated marketing plans for three of the firm’s top four clients; launched four new websites and numerous campaign landing pages. Co-managed a $3 million direct marketing plan, resulting in 86% of survey respondents saying their view of the client had changed favorably.
Freelance Brand Advisor & Consultant at Freelance
January 1, 2020 - Present
Marketing consultancy specializing in brand management, identity development, market research and analysis, collateral creation, sales growth acceleration, and content strategy. Led consumer-packaged-goods branding initiatives; redesigned internal processes for efficiency and regulatory compliance; directed product and lifestyle photoshoots. Implemented sales processes and campaigns across 10+ stores, driving a ~20% increase in average transaction value and up to ~288% YoY sales growth. Established management guidelines improving retention to 90+%, reduced lost inventory by 25%, and accelerated onboarding by 65%.
Brand Manager - Recreation at RSA, Inc.
January 1, 2022 - January 1, 2023
Healthcare-innovation focused creative agency specializing in media production, brand identity, creative strategy, and sales support. Managed project workflows, content strategy, and client relationships; supported new product launches and drove significant opportunities. Created campaign identity, creative/content strategy, and a media plan.
Account Executive at Dish Network / OneTen Creative
January 1, 2021 - January 1, 2022
In-house branding and creative agency for DISH, focused on brand identity, creative strategy, digital marketing, production, and graphic/web/UX design. Managed branding, creative, and content direction for all 53 DISH lines. Promoted for turning around underperforming brands; served as sole AM/PM on Sling TV. Led email/lifecycle marketing initiatives, generating 2,000+ incremental restarts and activations; created processes and guidelines from scratch.
Strategy Associate at Greenhouse Partners
January 1, 2018 - January 1, 2020
Marketing and advertising consulting firm specializing in brand management, consumer research, digital content management, and content strategy. Responsible for brand strategy support, digital marketing, and content creation. Developed integrated marketing plans for 3 of the firm’s top 4 clients. Launched four new websites and numerous campaign landing pages. Co-managed a $3 million direct marketing plan, resulting in 86% of survey respondents saying their view of the client had changed favorably.

Education

BS, Marketing and Operations Management at University of Colorado at Boulder (Leeds School of Business)
January 11, 2030 - May 1, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Professional Services, Healthcare, Financial Services, Real Estate & Construction, Media & Entertainment, Consumer Goods, Retail, Software & Internet, Other

Skills

Experience Level