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I am a creative and detail-oriented marketing communications professional with 10+ years of experience in luxury fashion and eyewear, specializing in brand communication, campaign execution, content writing, creative coordination, and omnichannel marketing strategies across digital and offline media. I hold an Executive Program in Digital Marketing Strategy & Analytics from IIM Nagpur and am proficient in AI-based content tools, Shopify, Canva, Adobe Suite, and social media platforms. I excel at leveraging consumer insights to drive brand narratives, manage agencies and budgets, and deliver measurable results. I’m excited to bring my passion for brand building and consumer experience to a Brand Manager or Marketing Manager role.…I am a creative and detail-oriented marketing communications professional with 10+ years of experience in luxury fashion and eyewear, specializing in brand communication, campaign execution, content writing, creative coordination, and omnichannel marketing strategies across digital and offline media. I hold an Executive Program in Digital Marketing Strategy & Analytics from IIM Nagpur and am proficient in AI-based content tools, Shopify, Canva, Adobe Suite, and social media platforms. I excel at leveraging consumer insights to drive brand narratives, manage agencies and budgets, and deliver measurable results. I’m excited to bring my passion for brand building and consumer experience to a Brand Manager or Marketing Manager role.

Nabamita Banerjee

Brand Strategist, Marketing Strategist, Copywriter, +2

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I am a creative and detail-oriented marketing communications professional with 10+ years of experience in luxury fashion and eyewear, specializing in brand communication, campaign execution, content writing, creative coordination, and omnichannel marketing strategies across digital and offline media. I hold an Executive Program in Digital Marketing Strategy & Analytics from IIM Nagpur and am proficient in AI-based content tools, Shopify, Canva, Adobe Suite, and social media platforms. I excel at leveraging consumer insights to drive brand narratives, manage agencies and budgets, and deliver measurable results. I’m excited to bring my passion for brand building and consumer experience to a Brand Manager or Marketing Manager role.…I am a creative and detail-oriented marketing communications professional with 10+ years of experience in luxury fashion and eyewear, specializing in brand communication, campaign execution, content writing, creative coordination, and omnichannel marketing strategies across digital and offline media. I hold an Executive Program in Digital Marketing Strategy & Analytics from IIM Nagpur and am proficient in AI-based content tools, Shopify, Canva, Adobe Suite, and social media platforms. I excel at leveraging consumer insights to drive brand narratives, manage agencies and budgets, and deliver measurable results. I’m excited to bring my passion for brand building and consumer experience to a Brand Manager or Marketing Manager role.

Available to hire

I am a creative and detail-oriented marketing communications professional with 10+ years of experience in luxury fashion and eyewear, specializing in brand communication, campaign execution, content writing, creative coordination, and omnichannel marketing strategies across digital and offline media.

I hold an Executive Program in Digital Marketing Strategy & Analytics from IIM Nagpur and am proficient in AI-based content tools, Shopify, Canva, Adobe Suite, and social media platforms. I excel at leveraging consumer insights to drive brand narratives, manage agencies and budgets, and deliver measurable results. I’m excited to bring my passion for brand building and consumer experience to a Brand Manager or Marketing Manager role.

Skills

Copywriting

Brand Identity

Advert Design

Experience Level

Copywriting

Expert

Brand Identity

Expert

Advert Design

Expert

Language

English

Fluent

Hindi

Fluent

Bengali

Fluent

Italian

Beginner

Work Experience

Assistant Manager – Trade & Brand Marketing at Omni Astra Pvt. Ltd.

December 1, 2019 - November 9, 2025

Lead brand communication and creative development for premium eyewear brands (Tom Ford, Dior, Bvlgari, Fendi, Off-White, Swarovski, Guess, etc.), achieving significant uplift in consumer recall and retail footfall. Conceptualized and developed marketing collaterals — brochures, catalogues, press kits, and POS materials aligned with global brand guidelines. Led content strategy and brand storytelling across Astra’s social media platforms (Instagram, LinkedIn, Facebook), boosting engagement by 20%. Managed luxury brand guidelines, sample kits, catalogues, and seasonal product campaigns tailored for the Indian market. Organized national brand training for top retail partners (Titan Eye Plus, Himalaya Optical) and the internal sales team. Handled Shopify-based B2B operations, increasing digital order volume by 30%.

Sr. Coordinator – Brand & Advertising at Vedant Fashions (Manyavar)

December 1, 2019 - December 1, 2019

Executed pan-India and international branding campaigns across malls, cinema, and retail touchpoints. Managed visual merchandising & creative design briefs for festive and wedding seasons. Coordinated with franchisees and vendors across India to ensure timely rollout of marketing assets. Collaborated with agencies for campaign creatives, PR events, and media buying.

Marketing Coordinator at GKB Lens Pvt. Ltd. (GKB Opticals)

February 1, 2018 - February 1, 2018

Designed and executed CSR campaigns, brand activations, corporate events to boost visibility. Managed vendor relations and oversaw budgets for marketing materials and media. Led store opening promotions across major metros.