Nabamita Banerjee

Executed pan-India and international branding campaigns across malls, cinema, and retail touchpoints. Managed visual merchandising & creative design briefs for festive and wedding seasons. Coordinated with franchisees and vendors across India to ensure timely rollout of marketing assets. Collaborated with agencies for campaign creatives, PR events, and media buying.

Lead brand communication and creative development for premium eyewear brands (Tom Ford, Dior, Bvlgari, Fendi, Off-White, Swarovski, Guess, etc.), achieving significant uplift in consumer recall and retail footfall. Conceptualized and developed marketing collaterals — brochures, catalogues, press kits, and POS materials aligned with global brand guidelines. Led content strategy and brand storytelling across Astra’s social media platforms (Instagram, LinkedIn, Facebook), boosting engagement by 20%. Managed luxury brand guidelines, sample kits, catalogues, and seasonal product campaigns tailored for the Indian market. Organized national brand training for top retail partners (Titan Eye Plus, Himalaya Optical) and the internal sales team. Handled Shopify-based B2B operations, increasing digital order volume by 30%.

Designed and executed CSR campaigns, brand activations, corporate events to boost visibility. Managed vendor relations and oversaw budgets for marketing materials and media. Led store opening promotions across major metros.