I have over 15 years of experience in advertising, marketing, and digital. I excel at strategic planning, market analysis, and campaign execution. I am looking for new, interesting projects where I can contribute to business growth and build strong brands. I am a creative, proactive professional with a commercial mindset, a high sense of responsibility, and a collaborative approach across teams and cultures. I have hands-on experience across multiple markets (China, Macau, Russia, Germany) and a track record of delivering measurable results in digital marketing, SMM, and integrated campaigns. I thrive in dynamic environments and enjoy turning insights into practical actions that drive revenue and brand value.

Nadezda Obradovich

I have over 15 years of experience in advertising, marketing, and digital. I excel at strategic planning, market analysis, and campaign execution. I am looking for new, interesting projects where I can contribute to business growth and build strong brands. I am a creative, proactive professional with a commercial mindset, a high sense of responsibility, and a collaborative approach across teams and cultures. I have hands-on experience across multiple markets (China, Macau, Russia, Germany) and a track record of delivering measurable results in digital marketing, SMM, and integrated campaigns. I thrive in dynamic environments and enjoy turning insights into practical actions that drive revenue and brand value.

Available to hire

I have over 15 years of experience in advertising, marketing, and digital. I excel at strategic planning, market analysis, and campaign execution. I am looking for new, interesting projects where I can contribute to business growth and build strong brands. I am a creative, proactive professional with a commercial mindset, a high sense of responsibility, and a collaborative approach across teams and cultures.

I have hands-on experience across multiple markets (China, Macau, Russia, Germany) and a track record of delivering measurable results in digital marketing, SMM, and integrated campaigns. I thrive in dynamic environments and enjoy turning insights into practical actions that drive revenue and brand value.

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Experience Level

Intermediate

Language

Russian
Fluent
English
Advanced
Serbian
Advanced
German
Beginner

Work Experience

Digital Marketing Freelancer at Self-employed / Freelance
January 1, 2016 - June 1, 2024
Provided digital marketing support for businesses across Shenzhen (China), Macau (China) and Moscow (Russia). Activities included social media marketing (SMM), Google Ads/Promotions, SEO, creating marketing plans and campaigns, and advising on digital strategy.
SMM (Instagram) at International Ladies Club of Macau (ILCM)
August 1, 2017 - March 31, 2020
Maintained and grew the club's Instagram presence; created and managed a database of club history; participated in events to promote community activities.
Marketing Manager at Burger King Russia
January 1, 2012 - October 1, 2012
Launched Auto-Electronic Order project; provided advertising support for restaurants; managed the marketing budget; monitored ad campaign performance.
Marketing Manager at M.Video
December 1, 2006 - January 1, 2009
Implemented federal and regional advertising campaigns; ensured effective execution and monitoring of campaigns; managed local marketing budget.
Marketing Manager at M.Video (Electronics)
October 1, 2000 - July 1, 2006
Developed and executed marketing campaigns for electronics retail; organized promotional activities and supported product launches; managed local marketing budget.
Marketing Manager at Furniture Shodnja (Production Company)
November 1, 1998 - December 1, 2000
Developed advertising campaigns and organized exhibitions for the furniture manufacturing business; handled brand messaging and marketing activities.

Education

Master in Digital Marketing at Berlin School of Business & Innovation
January 1, 2022 - December 31, 2024
Bachelor of Economics at Moscow Institute of Electronic Engineering
January 1, 1993 - December 31, 1998

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Retail