I work at the intersection of brand, strategy, and business growth in international environments. I have collaborated with premium retail, spirits, beauty, and food brands, as well as agency teams (B2B and B2C), helping transform ideas into measurable commercial results through strategic partnerships, sponsorships, and 360 brand activations. I have experience managing marketing budgets, leading cross-functional teams, and executing omnichannel campaigns across retail, digital, and experiential platforms. I focus on connecting creativity with performance to deliver strong results, improve brand visibility, and support revenue growth in competitive markets. I combine analytical thinking with a commercial mindset, using data, market insights, and consumer understanding to optimize campaigns and identify new growth opportunities. I am comfortable working in fast-paced environments, coordinating stakeholders, negotiating agreements, and turning strategy into structured execution.

Nadia Fernandez Pacheco

I work at the intersection of brand, strategy, and business growth in international environments. I have collaborated with premium retail, spirits, beauty, and food brands, as well as agency teams (B2B and B2C), helping transform ideas into measurable commercial results through strategic partnerships, sponsorships, and 360 brand activations. I have experience managing marketing budgets, leading cross-functional teams, and executing omnichannel campaigns across retail, digital, and experiential platforms. I focus on connecting creativity with performance to deliver strong results, improve brand visibility, and support revenue growth in competitive markets. I combine analytical thinking with a commercial mindset, using data, market insights, and consumer understanding to optimize campaigns and identify new growth opportunities. I am comfortable working in fast-paced environments, coordinating stakeholders, negotiating agreements, and turning strategy into structured execution.

Available to hire

I work at the intersection of brand, strategy, and business growth in international environments. I have collaborated with premium retail, spirits, beauty, and food brands, as well as agency teams (B2B and B2C), helping transform ideas into measurable commercial results through strategic partnerships, sponsorships, and 360 brand activations.

I have experience managing marketing budgets, leading cross-functional teams, and executing omnichannel campaigns across retail, digital, and experiential platforms. I focus on connecting creativity with performance to deliver strong results, improve brand visibility, and support revenue growth in competitive markets. I combine analytical thinking with a commercial mindset, using data, market insights, and consumer understanding to optimize campaigns and identify new growth opportunities. I am comfortable working in fast-paced environments, coordinating stakeholders, negotiating agreements, and turning strategy into structured execution.

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Language

English
Advanced
Spanish; Castilian
Fluent

Work Experience

Strategic Brand & Growth Manager at Nameless
May 1, 2024 - Present
Lead 360 brand launches and growth strategies across Spain, France, and LATAM, integrating digital, PR, influencer, and experiential activations aligned with regional revenue objectives. Managed full campaign budgets, achieving strong ROAS across paid media and influencer initiatives while generating organic PR visibility. Designed and executed strategic partnership frameworks to build a sustainable commercial pipeline and strengthen agency market positioning in Spain. Directed cross-functional teams to ensure KPI-driven execution and measurable business performance. Led client pitches, negotiated commercial agreements with partners and suppliers to maximize profitability while reinforcing premium positioning.
Retail Operations Manager at Nefertum Parfums
March 1, 2023 - April 1, 2024
Led daily retail operations in a premium environment, driving sales performance, inventory management, visual merchandising, and customer experience. Coordinated suppliers and VIP in-store events, optimized product availability and replenishment processes, and aligned stock with campaign calendars to support omnichannel performance.
Digital Marketing & B2B Strategy at De Gaune
March 1, 2022 - August 1, 2022
Developed digital marketing and B2B strategy, supporting international trade management, campaigns, and partner initiatives. Enhanced brand visibility and lead generation through integrated digital activations and market insights.
Strategic Partnerships & Brand Activation Manager at La Europea México
October 1, 2018 - October 1, 2021
Led partnerships and brand activation for premium wines, beverages, and gourmet products. Managed sponsorships, national expos, in-store events, and corporate communications, strengthening B2B relationships and elevating brand positioning across LATAM.
Key Account & Brand Communications Coordinator at Komunika LATAM Consulting
July 1, 2017 - August 1, 2018
Coordinated key accounts and brand communications for LATAM clients, delivering strategic messaging and campaign support to drive client satisfaction and growth.
Sponsorship & Partnerships Coordinator at Time Out International Magazine
April 1, 2016 - June 1, 2017
Researched, negotiated, and secured sponsorships and strategic partnerships for editorial and branded events. Built and nurtured relationships with brands and influencers to expand event reach and brand presence.

Education

Bachelor in Marketing at Iberoamericana College
August 1, 2013 - July 1, 2016
Double Master of Business Administration at Shu Shanghai University
October 1, 2021 - July 1, 2023
Double Master of Business Administration at EAE University
October 1, 2021 - July 1, 2023
Master of Business Administration (Double MBA) at Shu Shanghai University
October 1, 2021 - July 1, 2023
Master of Business Administration (Double MBA) at EAE University
October 1, 2021 - July 1, 2023
Bachelor in Marketing at Iberoamericana College
August 1, 2013 - July 1, 2016
Double Master of Business Administration at Shu Shanghai University
October 1, 2021 - July 1, 2023
Double Master of Business Administration at EAE University
October 1, 2021 - July 1, 2023
Bachelor in Marketing at Iberoamericana College
August 1, 2013 - July 1, 2016

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Consumer Goods, Media & Entertainment, Travel & Hospitality, Professional Services