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I work across brand, partnerships, and commercial growth in international environments (B2B and B2C). I connect ideas, people, and brands to drive real business results. My approach blends strategy with practical execution, turning insights into clear actions that boost visibility, performance, and growth. Data-driven and market-informed, I build strong relationships and deliver fast-paced outcomes.…I work across brand, partnerships, and commercial growth in international environments (B2B and B2C). I connect ideas, people, and brands to drive real business results. My approach blends strategy with practical execution, turning insights into clear actions that boost visibility, performance, and growth. Data-driven and market-informed, I build strong relationships and deliver fast-paced outcomes.

Nadia Fernandez

Brand Strategist, Marketing Strategist, Brand Designer, +5

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I work across brand, partnerships, and commercial growth in international environments (B2B and B2C). I connect ideas, people, and brands to drive real business results. My approach blends strategy with practical execution, turning insights into clear actions that boost visibility, performance, and growth. Data-driven and market-informed, I build strong relationships and deliver fast-paced outcomes.…I work across brand, partnerships, and commercial growth in international environments (B2B and B2C). I connect ideas, people, and brands to drive real business results. My approach blends strategy with practical execution, turning insights into clear actions that boost visibility, performance, and growth. Data-driven and market-informed, I build strong relationships and deliver fast-paced outcomes.

Available to hire

I work across brand, partnerships, and commercial growth in international environments (B2B and B2C). I connect ideas, people, and brands to drive real business results.

My approach blends strategy with practical execution, turning insights into clear actions that boost visibility, performance, and growth. Data-driven and market-informed, I build strong relationships and deliver fast-paced outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Advanced

Spanish; Castilian

Fluent

Work Experience

Strategic Brand & Growth Manager at Nameless

May 1, 2024 - Present

Lead 360 brand launches and growth strategies across Spain, France, and LATAM, integrating digital, PR, influencer, and experiential activations aligned with regional revenue objectives. Managed full campaign budgets, achieving strong ROAS across paid media and influencer initiatives while generating organic PR visibility. Designed and executed strategic partnership frameworks to build a sustainable commercial pipeline and strengthen agency market positioning in Spain. Directed cross-functional teams to ensure KPI-driven execution and measurable business performance. Led client pitches, negotiated commercial agreements with partners and suppliers to maximize profitability while reinforcing premium positioning.

Strategic Brand & Growth Manager at Nameless Global Agency

April 1, 2024 - Present

Built strategic partnerships, increasing collaborations by 30% and generating new business opportunities in Spain. Managed campaigns and brand launches for Bioderma, H&M, Oriame, Condesa Gin, Juliette Has a Gun Parfums and other international brands, supporting client growth. Led 360 campaigns across international markets, combining digital, PR, influencers, and events to drive revenue. Managed campaign budgets delivering a 4:1 ROAS, improving results and brand visibility.

Retail Operations Manager at Nefertum Parfums

March 1, 2023 - April 1, 2024

Led daily retail operations in a premium environment, driving sales performance, inventory management, visual merchandising, and customer experience. Coordinated suppliers and VIP in-store events, optimized product availability and replenishment processes, and aligned stock with campaign calendars to support omnichannel performance.

Junior Key Account at Premium Tequila Clase Azul

January 1, 2023 - March 1, 2024

Supported key account management for Spain, assisting in sales planning, assortment, and retailer relationships to drive growth.

E-commerce Growth at De Gaune

March 1, 2022 - August 1, 2022

Supported ecommerce growth initiatives in Spain during MBA internship, optimizing product listings, campaigns, and channel performance.

Digital Marketing & B2B Strategy at De Gaune

March 1, 2022 - August 1, 2022

Developed digital marketing and B2B strategy, supporting international trade management, campaigns, and partner initiatives. Enhanced brand visibility and lead generation through integrated digital activations and market insights.

Brand & Retail Partnerships Manager at La Europea

October 1, 2018 - October 1, 2021

Led brand and retail partnerships, coordinating product launches, promotions, and store-level execution; managed in-store campaigns, influencer activations, and relationships with key accounts across 65 stores nationwide in Mexico. Collaborated with global brands such as Moët & Chandon, Red Bull, Chivas, Absolut, José Cuervo, and Ojo de Tigre; drove annual revenue through expos and in-store activations.

Strategic Partnerships & Brand Activation Manager at La Europea México

October 1, 2018 - October 1, 2021

Led partnerships and brand activation for premium wines, beverages, and gourmet products. Managed sponsorships, national expos, in-store events, and corporate communications, strengthening B2B relationships and elevating brand positioning across LATAM.

Junior Strategy & Communication Consultant at Komunika LATAM Consulting

July 1, 2017 - August 1, 2018

Supported strategy and communication projects for Latin American clients, including Abbott and Genera (financial services); conducted market analysis and developed strategic recommendations.

Key Account & Brand Communications Coordinator at Komunika LATAM Consulting

July 1, 2017 - August 1, 2018

Coordinated key accounts and brand communications for LATAM clients, delivering strategic messaging and campaign support to drive client satisfaction and growth.

Sponsorship & Partnerships Coordinator at Time Out International Magazine

April 1, 2016 - June 1, 2017

Researched, negotiated, and secured sponsorships and strategic partnerships for editorial and branded events. Built and nurtured relationships with brands and influencers to expand event reach and brand presence.