Available to hire
I am a passionate graphic designer and art teacher with over a decade of experience in advertising, branding and e-commerce. I lead design teams, translate brand visions into compelling campaigns, and mentor talents while delivering high-quality, on-time creative work. I strive to maintain a collaborative, learning-friendly environment.
I thrive at the intersection of strategy and design, with hands-on experience in TVC production and digital campaigns. I’m seeking a role that leverages my design leadership and industry experience to help brands grow and teams flourish.
Experience Level
Expert
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Intermediate
Language
Urdu
Fluent
English
Fluent
Arabic
Beginner
Work Experience
Intern - Creative/Design at Beacon House Group (J. Walters Thompson)
March 1, 2022 - September 1, 2022Worked as an intern in advertising and creative design, supporting the team with concept development and brand imagery. Assisted in presenting creative concepts to clients and liaising with brand teams; contributed to design execution for multiple campaigns.
Deputy Manager Design at Interflow Communications
October 1, 2018 - September 1, 2020Created and managed design campaigns for group educational institutes; led a design team and contributed to TVC production; trained new and upcoming talent; ensured cohesive brand imagery across campaigns.
Creative Group Head at Pirana Advertising | M&C Saatchi
March 1, 2017 - September 1, 2018Led the creative group, derived strategy and concepts for campaigns; oversaw TVCs for banks, FMCG and telecoms; trained and mentored staff; managed agency-client relationships.
Head of Design at Bramerz Digital
March 1, 2016 - March 1, 2017Created and managed design campaigns for group educational institutes; led design team; collaborated with clients to ensure brand consistency across digital and print.
Catalogue Manager at IBEX Group of Companies
February 1, 2015 - March 1, 2016Created and managed product catalogues and marketing materials for Umall.pk project; coordinated with teams to ensure timely delivery of campaigns and product imagery.
Art Director at Ade'tude Advertising
October 1, 2011 - January 1, 2015Led art direction for campaigns across telecom and consumer brands; supervised design teams; delivered campaigns for clients such as Zong, MCB Bank and Wateen; conducted staff training.
Art Director at Synergy Advertising
June 1, 2006 - September 1, 2011Art direction for telecom and financial brands; conceptualized and executed campaigns; collaborated with clients and creative teams to deliver integrated solutions.
Art & Design Teacher (O & A levels) at High School
September 1, 2004 - August 1, 2006Taught Art & Design to O and A levels and Art & Craft to junior classes; prepared students for examinations and fostered creativity.
Education
Master of Fine Arts at Fatima Jinnah Women University
January 11, 2030 - February 9, 2026Qualifications
Brand Strategy Training
January 11, 2030 - February 9, 2026Six Thinking Hats Workshop (Edward de Bono)
January 11, 2030 - February 9, 2026Leadership & Development Workshops (NAVITUS)
January 11, 2030 - February 9, 2026TEDx & Leadership Workshop Attendance
January 11, 2030 - February 9, 2026Industry Experience
Media & Entertainment, Professional Services, Education, Retail, Software & Internet
Experience Level
Expert
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Intermediate
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