Nadiezda Serrano Alvarez

Led and managed cultural production focused on defending cultural rights and promoting active, sustainable mobility (cycling). Engaged in political advocacy with the Legislative Assembly and private sectors to influence urban planning and public space policy. Managed all organizational communications, social media, and served as the official spokesperson.

Developed and implemented Sports and Casino content strategies to drive organic traffic and user engagement. Led keyword research and executed on-page optimization (meta, headings, anchor text) for timely news and evergreen content. Managed full-cycle content editing and publishing in WordPress using Elementor, ensuring technical adherence. Tracked and analyzed site performance and indexing via Google Analytics and Google Search Console, providing data-driven reports to assess strategy effectiveness.

Drove Off-Page SEO growth by securing high-quality backlinks and Digital PR placements across key global markets (USA, UK, Canada). Conducted in-depth site and competitor analysis using Semrush, Ahrefs, Majestic, and Moz to identify high-value link opportunities and inform targeted strategy. Executed Digital PR campaigns to earn editorial coverage in national media, trade publications, and high-authority blogs. Built and maintained professional relationships with journalists and media contacts, managing comprehensive media lists for ongoing editorial opportunities. Collaborated with Research, Editorial, and Social Media teams to ensure seamless integration and execution.