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Senior SEO Strategist and Digital Authority Builder with nearly 3 years of experience specializing in driving organic growth and domain authority within highly competitive global markets, particularly the Sports & Casino verticals. Expert in Off-Page SEO, Digital PR, and Competitor Analysis, utilizing the full SEO tech stack (Ahrefs, Semrush, Pitchbox) to secure high-value media placements across the USA, UK, and Canada. Combines core SEO expertise with strong cross-functional leadership, data analysis, and mentorship—skills honed as a Subject Matter Expert at Amazon and through rigorous scientific research. Highly adaptable with recent training in Generative AI and Email Marketing.…Senior SEO Strategist and Digital Authority Builder with nearly 3 years of experience specializing in driving organic growth and domain authority within highly competitive global markets, particularly the Sports & Casino verticals. Expert in Off-Page SEO, Digital PR, and Competitor Analysis, utilizing the full SEO tech stack (Ahrefs, Semrush, Pitchbox) to secure high-value media placements across the USA, UK, and Canada. Combines core SEO expertise with strong cross-functional leadership, data analysis, and mentorship—skills honed as a Subject Matter Expert at Amazon and through rigorous scientific research. Highly adaptable with recent training in Generative AI and Email Marketing.

Nadiezda Serrano Alvarez

Community Manager, Content Creator, Content Strategist, +5

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Senior SEO Strategist and Digital Authority Builder with nearly 3 years of experience specializing in driving organic growth and domain authority within highly competitive global markets, particularly the Sports & Casino verticals. Expert in Off-Page SEO, Digital PR, and Competitor Analysis, utilizing the full SEO tech stack (Ahrefs, Semrush, Pitchbox) to secure high-value media placements across the USA, UK, and Canada. Combines core SEO expertise with strong cross-functional leadership, data analysis, and mentorship—skills honed as a Subject Matter Expert at Amazon and through rigorous scientific research. Highly adaptable with recent training in Generative AI and Email Marketing.…Senior SEO Strategist and Digital Authority Builder with nearly 3 years of experience specializing in driving organic growth and domain authority within highly competitive global markets, particularly the Sports & Casino verticals. Expert in Off-Page SEO, Digital PR, and Competitor Analysis, utilizing the full SEO tech stack (Ahrefs, Semrush, Pitchbox) to secure high-value media placements across the USA, UK, and Canada. Combines core SEO expertise with strong cross-functional leadership, data analysis, and mentorship—skills honed as a Subject Matter Expert at Amazon and through rigorous scientific research. Highly adaptable with recent training in Generative AI and Email Marketing.

Available to hire

Senior SEO Strategist and Digital Authority Builder with nearly 3 years of experience specializing in driving
organic growth and domain authority within highly competitive global markets, particularly the Sports & Casino
verticals. Expert in Off-Page SEO, Digital PR, and Competitor Analysis, utilizing the full SEO tech stack
(Ahrefs, Semrush, Pitchbox) to secure high-value media placements across the USA, UK, and Canada.
Combines core SEO expertise with strong cross-functional leadership, data analysis, and mentorship—skills
honed as a Subject Matter Expert at Amazon and through rigorous scientific research. Highly adaptable with
recent training in Generative AI and Email Marketing.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Fluent

English

Fluent

Portuguese

Beginner

Work Experience

SEO Strategist at Gambling.com Group

November 1, 2022 - Present

Drove Off-Page SEO growth by securing high-quality backlinks and Digital PR placements across key global markets (USA, UK, Canada). Conducted in-depth site and competitor analysis using Semrush, Ahrefs, Majestic, and Moz to identify high-value link opportunities and inform targeted strategy. Executed Digital PR campaigns to earn editorial coverage in national media, trade publications, and high-authority blogs. Built and maintained professional relationships with journalists and media contacts, managing comprehensive media lists for ongoing editorial opportunities. Collaborated with Research, Editorial, and Social Media teams to ensure seamless integration and execution.

SEO Junior / Content Editor at RevMasters / Point Spreads

November 30, 2022 - October 8, 2025

Developed and implemented Sports and Casino content strategies to drive organic traffic and user engagement. Led keyword research and executed on-page optimization (meta, headings, anchor text) for timely news and evergreen content. Managed full-cycle content editing and publishing in WordPress using Elementor, ensuring technical adherence. Tracked and analyzed site performance and indexing via Google Analytics and Google Search Console, providing data-driven reports to assess strategy effectiveness.

SEO Content Uploader and Editor at RevMasters

April 30, 2022 - October 8, 2025

Managed content uploading and formatting in WordPress, ensuring alignment with technical SEO standards and quality assurance prior to publication. Optimized content for search engines with keyword tracking and strategic placement to maximize organic performance.

SME (Subject Matter Expert) / ML Data II Associate & Ops IT Associate at Amazon

October 31, 2021 - October 8, 2025

Served as SME for technical products (e.g., Proxemics, Nike TRON), providing remote support for ML technologies. Coached and mentored team associates to improve performance and operational efficiency. Analyzed team performance data and prepared executive-level Weekly Business Review (WBR) reports for leadership evaluation and strategic metric fulfillment. Monitored internal operating procedures to ensure client service compliance.

Cultural Project Manager & Active Mobility Activist at GuanaRed / Colectivo de Ciclismo Urbano Pedalizate

January 31, 2024 - October 8, 2025

Led and managed cultural production focused on defending cultural rights and promoting active, sustainable mobility (cycling). Engaged in political advocacy with the Legislative Assembly and private sectors to influence urban planning and public space policy. Managed all organizational communications, social media, and served as the official spokesperson.