Head of Marketing at Atelier Maquillaje

Designed and executed digital marketing strategies for the makeup atelier, including online store management, social media, digital advertising, sales materials, and lead generation campaigns (email marketing). Coordinated cross‑functional teams across Supply Chain, Customer Service, Finance, Tech Support and Developers; optimized online presence and campaigns; tracked KPIs such as SEO/SEM, conversion rate, and ROI.

Ecommerce Manager at Winoa Mexico

Managed online store operations, product updates, inventory, pricing, images, promotions, and supplier/shipping coordination; led new product development; CRM data management; ran Google, Facebook and Instagram ads; performed SEO/SEM; analyzed web traffic with Google Analytics; developed email marketing campaigns; improved conversion rates and ROI; coordinated with cross‑functional teams.

Marketing Services Coordinator at Beauty Art

Collaborated with multiple company departments to develop and design new products; designed labels ensuring regulatory compliance; organized customer workshops; set up and managed Google Ads campaigns; reviewed web pages, fixed bugs and generated new blog content; managed CRM and supplier payments; increased brand visibility through printed advertising in 100+ beauty salons across Mexico; created PR strategy (influencer outreach, media coverage) and prepared media kits; coordinated beauty events, product launches and workshops; designed company magazine for customers and managed quarterly sales promotions.

Marketing Coordinator at Lubricantes de América

Coordinated marketing activities across departments; designed and launched new product campaigns; managed marketing materials and events; led trade shows, product launches and workshops; supported online presence and advertising initiatives.