NB

Nadllely Berardi

Available to hire

I am a growth and digital marketing strategist with experience building brand visibility, generating leads, managing ecommerce operations, and supporting direct sales across beauty, lubricants, and industrial products.

About

I am a growth and digital marketing strategist with experience building brand visibility, generating leads, managing ecommerce operations, and supporting direct sales across beauty, lubricants, and industrial products. I enjoy identifying business challenges, researching markets and competitors, and turning insights into practical marketing strategies that increase sales, customer retention, and brand awareness. My background includes managing Magento stores, CRM systems, paid advertising, SEO, email marketing, social media, content, product development, and customer communications.

I am a collaborative and analytical professional who enjoys connecting marketing with sales, customer service, finance, supply chain, technical support, and development teams. I am comfortable managing campaigns from planning through reporting and optimization, using tools such as Google Ads, Google Analytics, HubSpot, SEMrush, Facebook Ads Manager, Mailchimp, Canva, and AI platforms. I bring creativity, organization, leadership, and a friendly, solutions-focused approach to every project.

  • 11 years' experience
  • Joined June 2026

Languages

  • Spanish; CastilianFluent
  • EnglishAdvanced

Industry experience

  • Consumer Goods
  • Retail
  • Software & Internet
  • Media & Entertainment
  • Professional Services
  • Education

More experts in Dublin, Ireland

Work experience· 5 roles

E-commerce Manager · Winona MéxicoNov 2022 – Apr 2026 · 3 yrs 6 mos

Entered and managed online product catalog; updated inventory and pricing; created promotions and imagery; monitored online store performance; implemented SEO/SEM tactics; analyzed analytics; coordinated with suppliers and internal teams; managed CRM for marketing requests and payments; increased online visibility and drove revenue through Google/Facebook/Instagram channels.

Ecommerce Manager · Winoa MexicoNov 2022 – Apr 2026 · 3 yrs 6 mos

Managed online store operations, product updates, inventory, pricing, images, promotions, and supplier/shipping coordination; led new product development; CRM data management; ran Google, Facebook and Instagram ads; performed SEO/SEM; analyzed web traffic with Google Analytics; developed email marketing campaigns; improved conversion rates and ROI; coordinated with cross‑functional teams.

Head of Marketing · Atelier MaquillajeOct 2019 – Jun 2022 · 2 yrs 9 mos

Designed and executed digital marketing strategies for the makeup atelier, including online store management, social media, digital advertising, sales materials, and lead generation campaigns (email marketing). Coordinated cross‑functional teams across Supply Chain, Customer Service, Finance, Tech Support and Developers; optimized online presence and campaigns; tracked KPIs such as SEO/SEM, conversion rate, and ROI.

Marketing Coordinator · Lubricantes de AméricaJun 2018 – Oct 2019 · 1 yr 5 mos
Marketing Services Coordinator · Beauty ArtSep 2014 – Apr 2018 · 3 yrs 8 mos

Education

International Marketing Degree · Universidad de Monterrey2009 – 2014
International Marketing Degree · Universidad de Monterrey2009 – 2014

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