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I have around 5 years of experience in digital marketing and social media marketing, mainly focused on content strategy, campaign optimization, audience engagement, and paid advertising campaigns. I’ve worked with different types of organizations, including agencies, freelance projects, and international campaigns across different industries. Most of my experience has involved working closely with marketing and creative teams to improve campaign performance and brand visibility through both organic and paid strategies.…I have around 5 years of experience in digital marketing and social media marketing, mainly focused on content strategy, campaign optimization, audience engagement, and paid advertising campaigns. I’ve worked with different types of organizations, including agencies, freelance projects, and international campaigns across different industries. Most of my experience has involved working closely with marketing and creative teams to improve campaign performance and brand visibility through both organic and paid strategies.

Nadya Arimbi

Social Media Manager, Digital Marketer, Content Creator, +4

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I have around 5 years of experience in digital marketing and social media marketing, mainly focused on content strategy, campaign optimization, audience engagement, and paid advertising campaigns. I’ve worked with different types of organizations, including agencies, freelance projects, and international campaigns across different industries. Most of my experience has involved working closely with marketing and creative teams to improve campaign performance and brand visibility through both organic and paid strategies.…I have around 5 years of experience in digital marketing and social media marketing, mainly focused on content strategy, campaign optimization, audience engagement, and paid advertising campaigns. I’ve worked with different types of organizations, including agencies, freelance projects, and international campaigns across different industries. Most of my experience has involved working closely with marketing and creative teams to improve campaign performance and brand visibility through both organic and paid strategies.

Available to hire

I have around 5 years of experience in digital marketing and social media marketing, mainly focused on content strategy, campaign optimization, audience engagement, and paid advertising campaigns.

I’ve worked with different types of organizations, including agencies, freelance projects, and international campaigns across different industries. Most of my experience has involved working closely with marketing and creative teams to improve campaign performance and brand visibility through both organic and paid strategies.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Indonesian

Fluent

English

Advanced

Work Experience

Social Media Creative Assistant at OnrampLab - Taipei, Taiwan

June 1, 2024 - Present

Collaborated with the creative team to generate new ideas and strategies for projects. Conducted research to gather relevant information and inspiration. Strategically optimized Facebook ad campaigns by analyzing key performance indicators such as CTR, CPC, CPM, and ROAS to maximize ROI. Continuously monitored and adjusted campaign budgets, bids, and targeting to improve ad performance and reduce cost-per-acquisition by 58%. Leveraged Facebook Ads Manager and Analytics tools to generate in-depth performance reports and insights for stakeholders. Ensured all project campaigns were organized, up-to-date, and easily accessible.

Digital Marketing at PT. Sinar Cemaramas Abadi (SCMA) - Indonesia

May 31, 2024 - September 4, 2025

Led new-generation website projects including web content writing, achieving an average of 65% lead-form submissions yearly. Supervised creative work and development including social media research, forecasts, campaign results, and customer trends. Managed quantitative analysis on paid media performance and creative projects with strategic and budgetary planning for Facebook Business Manager. Responsible for creating, improving, and developing digital marketing strategies, social media management, and copywriting. Successfully increased monthly organic social media traffic by 61% using UX writing techniques. Generated around 40+ potential social media content.

Customer Development Manager at Life Plus - Saint Petersburg, Russia

December 31, 2022 - September 4, 2025

Successfully conducted research projects aligned with product development frameworks such as Person Oriented Research, Business Model Canvas, and Product Development within two months. Worked on multiple research services-related projects for maintaining new business development strategies across Indonesia. Collaborated with multinational teams across China, India, Pakistan, Nigeria, Indonesia, and Russia to identify risks and remediation strategies and assist in implementing effective control structures to mitigate potential risk. Identified and analyzed customers' current and future innovation trends to drive process improvement products.

Lead Business Development at Canals.co - Indonesia

January 1, 2025 - September 4, 2025

Successfully partnered with the Marketing team to drive business processes and improve revenue growth by 67%. Created and analyzed industries/markets' current trends to develop sales projections and maintain sales staff. Developed new methods for expanding the business into new trends. Established CRM, increased sales by 51%, and improved sales forecasting.

Creative Marketing and Business Development at Canals.co - Indonesia

December 31, 2022 - September 4, 2025

Identified, developed, and evaluated marketing strategy based on knowledge of establishment objectives, market characteristics, and cost in promotional activities. Developed and executed creative campaigns, improving revenue to 65%. Generated over 200+ new customers by developing social media content with target audience usage. Managed Customer Relationship Management (CRM) to provide good customer service. Planned and implemented influencer management, collaborating with influencers for creative events, increasing annual profit by 25%.

Customer Development Manager at Life Plus

July 1, 2017 - December 31, 2018

Led research-driven projects aligned with product development frameworks (Person-Oriented Research, Business Model Canvas, Product Development); collaborated with cross-functional teams to drive product and market insights.