Available to hire
Hi there, I’m Naomi Osode, a Creative Director and brand strategist with a track record of building bold brand identities and driving growth across fashion, beauty and lifestyle. I’ve led rebrands, product development, and digital storytelling for a diverse network of brands, from multi-city pop-ups to e-commerce platforms, and I love turning insights into meaningful experiences that connect brands to communities. I’m excited to collaborate with forward-thinking agencies or in-house teams and bring entrepreneurial energy to new challenges.
I thrive in cross-functional teams and love collaborating with designers, marketers, and retailers to create experiences that connect brands to communities. I’m currently leading creative direction at My Big Fat Pop Up and exploring opportunities with forward-thinking agencies or in-house teams.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Creative Director at Obiajulu & Co.
September 1, 2022 - December 31, 2024Led rebranding, creative strategy and visual direction for product and digital campaigns resulting in a 30% increase in brand recognition and 20% boost in sales. Oversaw art direction for editorial shoots, e-commerce assets and brand storytelling across owned channels. Collaborated with product designers to align creative vision with customer insights.
Creative Director at My Big Fat Pop Up
July 1, 2021 - June 11, 2024Founded and scaled a multi-city pop-up marketplace platform championing BIPOC and women-led brands; featured over 300 vendors and generated $70,000+ in sales. Led all branding, creative direction, and marketing strategy including sponsored activations with Absolut, Flutterwave and Gusto Group. Developed strategic partnerships and creative collaborations across fashion, beauty, and lifestyle categories. Directed digital and experiential campaigns that increased foot traffic, brand visibility, and vendor retention.
Business Developement Manager at Huawei
January 1, 2021 - July 31, 2021Executed growth strategies for Huawei OEM products and technology solutions tailored for financial service providers. Trained and registered as a Huawei Cloud Consulting Partner, expanding the company market reach. Tracked and reported key marketing metrics, providing data-driven insights for campaign optimization. Developed new sales funnels and business opportunities, increasing revenue and partnerships.
Creative Director at Matriarchy the Label
September 1, 2019 - January 31, 2021Designed and managed full product lifecycle from concept to retail, ensuring seamless execution and high-quality standards. Spearheaded partnerships with brands such as Atoms of Fashion, African Fashion Week Toronto, Canadian Interiors, and Fashion Canada, expanding brand visibility. Led all creative initiatives, driving brand identity, content creation, and audience engagement strategies. Directed creative projects, ensuring alignment with industry trends and market demands.
Sales & Merchandising Associate at Hudson’s Bay
June 1, 2017 - August 31, 2019Managed high-ticket sales and merchandising for luxury jewelry and fashion brands. Planned and executed multiple pop-up retail activations with Coach, Uno de 50, and Oma the Label. Ensured compliance with Hudson Bay’s merchandising standards, enhancing in-store visual appeal.
Creative Director at Obiajulu & Co.
September 1, 2022 - December 31, 2024Led rebranding, creative strategy, and visual direction for product and digital campaigns, increasing brand recognition by 30% and boosting sales by 20%. Oversaw art direction for editorial shoots, e-commerce assets, and brand storytelling across owned channels. Collaborated closely with product designers to align creative vision with customer insights. Founded and scaled a multi-city pop-up marketplace platform championing BIPOC and women-led brands, featuring over 300 vendors and generating over $70,000 in sales. Managed branding, creative direction, and marketing strategy, including sponsored activations with Absolut, Flutterwave, and Gusto Group. Developed strategic partnerships and creative collaborations across fashion, beauty, and lifestyle sectors. Directed digital and experiential campaigns to increase foot traffic, brand visibility, and vendor retention.
Creative Director at My Big Fat Pop Up
July 1, 2021 - June 28, 2024Led all branding, creative direction, and marketing strategy for a curated pop-up and e-commerce platform supporting diverse brands across fashion, beauty, and lifestyle. Directed campaigns, partnerships, and vendor engagement to enhance platform growth and visibility.
Business Development Manager at Huawei
January 1, 2021 - July 31, 2021Executed growth strategies for Huawei OEM products and technology solutions tailored for financial service providers. Registered as a Huawei Cloud Consulting Partner, expanding market reach. Tracked marketing metrics and provided data-driven campaign insights. Developed sales funnels and new business opportunities, boosting revenue and partnerships.
Creative Director at Matriarchy the Label
September 1, 2019 - January 31, 2021Designed and managed the full product lifecycle from concept to retail, ensuring seamless execution and quality. Spearheaded partnerships with brands like Atoms of Fashion and African Fashion Week Toronto to expand visibility. Led all creative initiatives including brand identity, content creation, and audience engagement strategies. Directed creative projects aligned with industry trends and market demands.
Sales & Merchandising Associate at Hudson’s Bay
June 1, 2017 - August 31, 2019Managed high-ticket sales and merchandising for luxury jewelry and fashion brands. Planned and executed multiple pop-up retail activations with brands including Coach and Uno de 50. Ensured compliance with merchandising standards to enhance in-store visual appeal.
Creative Director at Obiajulu & Co.
December 31, 2024 - July 16, 2025Led rebranding, creative strategy, and visual direction for product and digital campaigns resulting in a 30% increase in brand recognition and a 20% boost in sales. Oversaw art direction for editorial shoots, e-commerce assets, and brand storytelling across owned channels. Collaborated with product designers to align creative vision with customer insights.
Creative Director at My Big Fat Pop Up
July 1, 2021 - PresentFounded and scaled a multi-city pop-up marketplace platform championing BIPOC and women-led brands; featured over 300 vendors and generated $70,000+ in sales. Led all branding, creative direction, and marketing strategy including sponsored activations with Absolut, Flutterwave, and Gusto Group. Developed strategic partnerships and creative collaborations across fashion, beauty, and lifestyle categories. Directed digital and experiential campaigns that increased foot traffic, brand visibility, and vendor retention.
Business Development Manager at Huawei
July 31, 2021 - July 16, 2025Executed growth strategies for Huawei OEM products and technology solutions tailored for financial service providers. Trained and registered as a Huawei Cloud Consulting Partner, expanding the company market reach. Tracked and reported key marketing metrics, providing data-driven insights for campaign optimization. Developed new sales funnels and business opportunities, increasing revenue and partnerships.
Creative Director at Matriarchy the Label
January 31, 2021 - July 16, 2025Designed and managed full product lifecycle from concept to retail, ensuring seamless execution and high-quality standards. Spearheaded partnerships with brands such as Atoms of Fashion, African Fashion Week Toronto, Canadian Interiors, and Fashion Canada, expanding brand visibility. Led all creative initiatives, driving brand identity, content creation, and audience engagement strategies. Directed creative projects, ensuring alignment with industry trends and market demands.
Sales & Merchandising Associate at Hudson’s Bay
August 31, 2019 - July 16, 2025Managed high-ticket sales and merchandising for luxury jewelry and fashion brands. Planned and executed multiple pop-up retail activations with Coach, Uno de 50, and Oma the Label. Ensured compliance with Hudson’s Bay’s merchandising standards, enhancing in-store visual appeal.
Creative Director at Obiajulu & Co.
December 31, 2024 - July 16, 2025Led rebranding, creative strategy, and visual direction for product and digital campaigns resulting in a 30% increase in brand recognition and 20% boost in sales. Oversaw art direction for editorial shoots, e-commerce assets, and brand storytelling across owned channels. Collaborated with product designers to align creative vision with customer insights.
Creative Director at My Big Fat Pop Up
July 1, 2021 - PresentFounded and scaled a multi-city pop-up marketplace platform championing BIPOC and women-led brands; featured over 300 vendors and generated $70,000+ in sales. Led all branding, creative direction, and marketing strategy including sponsored activations with Absolut, Flutterwave, and Gusto Group. Developed strategic partnerships and creative collaborations across fashion, beauty, and lifestyle categories. Directed digital and experiential campaigns that increased foot traffic, brand visibility, and vendor retention.
Business Developement Manager at Huawei
July 31, 2021 - July 16, 2025Executed growth strategies for Huawei OEM products and technology solutions tailored for financial service providers. Trained and registered as a Huawei Cloud Consulting Partner, expanding the company market reach. Tracked and reported key marketing metrics, providing data-driven insights for campaign optimization. Developed new sales funnels and business opportunities, increasing revenue and partnerships.
Creative Director at Matriarchy the Label
January 31, 2021 - July 16, 2025Designed and managed full product lifecycle from concept to retail, ensuring seamless execution and high-quality standards. Spearheaded partnerships with brands such as Atoms of Fashion, African Fashion Week Toronto, Canadian Interiors, and Fashion Canada, expanding brand visibility. Led all creative initiatives, driving brand identity, content creation, and audience engagement strategies. Directed creative projects, ensuring alignment with industry trends and market demands.
Sales & Merchandising Associate at Hudson’s Bay
August 31, 2019 - July 16, 2025Managed high-ticket sales and merchandising for luxury jewelry and fashion brands. Planned and executed multiple pop-up retail activations with Coach, Uno de 50, and Oma the Label. Ensured compliance with Hudson Bay’s merchandising standards, enhancing in-store visual appeal.
Creative Director at Obiajulu & Co.
December 31, 2024 - August 28, 2025Led rebranding, creative strategy, and visual direction for product and digital campaigns that resulted in a 30% increase in brand recognition and a 20% boost in sales. Oversaw art direction for editorial shoots, e-commerce assets, and brand storytelling across owned channels. Collaborated with product designers to align creative vision with customer insights.
Creative Director at My Big Fat Pop Up
July 1, 2021 - PresentFounded and scaled a multi-city pop-up marketplace platform championing BIPOC and women-led brands; featured over 300 vendors and generated over $70,000 in sales. Led all branding, creative direction, and marketing strategy including sponsored activations with Absolut, Flutterwave, and Gusto Group. Developed strategic partnerships and creative collaborations across fashion, beauty, and lifestyle categories. Directed digital and experiential campaigns that increased foot traffic, brand visibility, and vendor retention.
Business Development Manager at Huawei
July 31, 2021 - August 28, 2025Executed growth strategies for Huawei OEM products and technology solutions tailored for financial service providers. Trained and registered as a Huawei Cloud Consulting Partner, expanding company market reach. Tracked and reported key marketing metrics, providing data-driven insights for campaign optimization. Developed new sales funnels and business opportunities, increasing revenue and partnerships.
Creative Director at Matriarchy the Label
January 31, 2021 - August 28, 2025Designed and managed full product lifecycle from concept to retail, ensuring seamless execution and high-quality standards. Spearheaded partnerships with brands such as Atoms of Fashion, African Fashion Week Toronto, Canadian Interiors, and Fashion Canada, expanding brand visibility. Led all creative initiatives, driving brand identity, content creation, and audience engagement strategies. Directed creative projects ensuring alignment with industry trends and market demands.
Sales & Merchandising Associate at Hudson’s Bay
August 31, 2019 - August 28, 2025Managed high-ticket sales and merchandising for luxury jewelry and fashion brands. Planned and executed multiple pop-up retail activations with Coach, Unode50, and Oma the Label. Ensured compliance with Hudson Bay’s merchandising standards, enhancing in-store visual appeal.
Sales & Merchandising Associate at Hudson's Bay
June 1, 2017 - August 1, 2019Managed high-ticket sales and merchandising for luxury jewelry and fashion brands. Planned and executed multiple pop-up retail activations with Coach, Uno de 50, and Omate Label. Ensured compliance with Hudson Bay’s merchandising standards, enhancing in-store visual appeal.
Education
Economist at Laurentian University
January 1, 2013 - December 31, 2018Economist at Laurentian University
January 1, 2013 - January 1, 2018Economics at Laurentian University
January 1, 2013 - January 1, 2018Qualifications
Huawei Cloud Consulting Partner Training
January 1, 2021 - July 31, 2021Huawei Cloud Consulting Partner Registration
January 11, 2030 - August 28, 2025Industry Experience
Consumer Goods, Media & Entertainment, Retail, Financial Services, Professional Services, Non-Profit Organization
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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