Brand Management Executive at Analyzen Bangladesh Limited

Managed 10+ brand profiles including international (Cetrine Myanmar), global (Glow & Lovely, Glow & Handy, Close Up), and local brands (Swan, Bengal Meat), ensuring consistent brand positioning across markets. Managed and improved social media accounts (Facebook, TikTok, Instagram & YouTube) for Unilever Bangladesh brands (Glow & Lovely, Lux, Sunsilk) and boosted followers and engagement by 25%. Built and maintained strong client relationships, achieving 95% client satisfaction and delivering 100% of projects on time and within budget. Identified upsell opportunities, resulting in a 15% increase in service revenue, and prepared performance reports to track ROI and campaign success. Contributed to high-impact brand events such as the Lux 100-Year Celebration and the Sunsilk Shining Soiree, engaging 30+ influencers and celebrities and reaching an online audience of 500K+.

Ecommerce Intern at Aarong

Created 3,250+ product descriptions to optimize online visibility and boost sales. Resolved 100+ back-end issues using Magento, reducing operational backlog by 30%. Assisted in developing 3 strategic plans for future e-commerce growth. Managed content and CSV uploads for two major Eid campaigns, ensuring 100% on-time launch.

Marketing Intern at Shanta Asset Management Limited

Developed and executed 3 marketing campaigns, including 'Taka Talks,' engaging prominent influencers and corporate professionals. Contributed to product and service development for Shanta Lifestyle, improving market positioning. Created and implemented innovative marketing strategies that drove a 10% increase in engagement.

Student Tutor at BRAC University

Led research projects, managed data input, analysis, and reporting for academic studies. Translated interview audio files from Bangla to English for qualitative research accuracy.

Treasurer at IABC | BRAC University

Managed internal communications and coordinated 10+ university events, ensuring smooth execution.

Head of Marketing at HULT Prize 2023, BRAC University

Directed promotional strategy and organized marketing campaigns for a global sustainability competition, reaching 1000+ students and professionals. Oversaw event branding and engagement initiatives.

Study Tutor at BRAC University

Led research projects, managing data input, analysis, and reporting for academic studies. Translated interview audio files from Bangla to English for qualitative research accuracy.