I’m Naimah Raji, a strategic and data-driven Marketing Manager with 6+ years of experience leading high-impact content strategies, digital campaigns, and brand storytelling across B2B and B2C spaces. I’ve driven tangible growth—booking 400+ discovery calls, boosting website traffic by 31%, and expanding social reach by 12,500%—by blending creative vision with performance metrics. I excel at guiding cross-functional teams, launching products, and scaling brand presence through video, social, email, and web content. I’m proficient with marketing automation tools like HubSpot, Mailchimp, and ActiveCampaign to run multi-channel campaigns that convert, and I thrive when turning data into authentic content that builds awareness, engagement, and revenue.

Naimah Raji

I’m Naimah Raji, a strategic and data-driven Marketing Manager with 6+ years of experience leading high-impact content strategies, digital campaigns, and brand storytelling across B2B and B2C spaces. I’ve driven tangible growth—booking 400+ discovery calls, boosting website traffic by 31%, and expanding social reach by 12,500%—by blending creative vision with performance metrics. I excel at guiding cross-functional teams, launching products, and scaling brand presence through video, social, email, and web content. I’m proficient with marketing automation tools like HubSpot, Mailchimp, and ActiveCampaign to run multi-channel campaigns that convert, and I thrive when turning data into authentic content that builds awareness, engagement, and revenue.

Available to hire

I’m Naimah Raji, a strategic and data-driven Marketing Manager with 6+ years of experience leading high-impact content strategies, digital campaigns, and brand storytelling across B2B and B2C spaces. I’ve driven tangible growth—booking 400+ discovery calls, boosting website traffic by 31%, and expanding social reach by 12,500%—by blending creative vision with performance metrics.

I excel at guiding cross-functional teams, launching products, and scaling brand presence through video, social, email, and web content. I’m proficient with marketing automation tools like HubSpot, Mailchimp, and ActiveCampaign to run multi-channel campaigns that convert, and I thrive when turning data into authentic content that builds awareness, engagement, and revenue.

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Language

English
Fluent

Work Experience

Chief Marketing Officer at Aloha
January 1, 2022 - Present
Led multi-brand content strategy and execution; wrote SEO-optimized blogs, landing pages, ad copy, and email campaigns; drove client outreach via LinkedIn and email, booking 400+ discovery calls and converting 70% of leads; scripted and directed brand videos and explainer content, boosting engagement; closed several 4-figure contracts; steered content strategy for multiple B2B and B2C brands; supported 5 product launches.
Communications Manager at Lyfe Fund
February 1, 2024 - March 31, 2025
Created Mailchimp email campaigns achieving a 58% open rate; developed content calendars and video scripts for social channels; built brand partnerships for YouTube and podcasts, driving user growth; enhanced audience engagement and implemented cross-platform internal communications.
Content Marketing Manager at Rebecca Hay Designs
May 1, 2023 - October 31, 2023
Directed content for 12 podcast episodes; wrote engaging website copy and emails via ActiveCampaign; produced video scripts and social media content; grew website traffic 31% and email open rate 52%; managed a designer community of 800+ and organized events.
Content Strategist at SALG
June 1, 2021 - February 28, 2023
Led social media strategy for a Lagos-based real estate portfolio (23% rise in engagement); produced SEO-focused blog posts and website copy; directed content strategy across campaigns and teams; oversaw video and graphic assets; analyzed performance with Sprout Social and Google Analytics.
Social Media Manager at Anakle
April 1, 2019 - June 30, 2021
Led content creation strategies for a FinTech brand with 47% engagement growth; collaborated with cross-functional teams to ensure consistent messaging; managed an organic Instagram campaign with 800,000 impressions; oversaw brand copy across websites, social, email, ads; implemented Canva, CapCut and Sprout Social for efficiency.

Education

Diploma in Advertising and Digital Media at College
January 1, 2022 - December 31, 2023

Qualifications

Google Digital Skills for Africa
January 1, 2021 - June 9, 2026
Social Media Analytics
January 1, 2021 - June 9, 2026
Advance Content Marketing
January 1, 2022 - June 9, 2026
Writing for Film and TV
January 1, 2022 - June 9, 2026
Google Analytics
January 1, 2023 - June 9, 2026
Social Media Marketing
January 1, 2024 - June 9, 2026
Selling on Pinterest
January 1, 2024 - June 9, 2026
Product Marketing Fundamentals
January 1, 2024 - June 9, 2026

Industry Experience

Consumer Goods, Real Estate & Construction, Financial Services, Healthcare, Media & Entertainment, Professional Services