Naimah Raji
I’m a strategic, data-driven Social Media Marketing Manager with 6+ years of experience building high-impact content strategies, digital campaigns, and brand storytelling across B2B and B2C.
About
I’m a strategic, data-driven Social Media Marketing Manager with 6+ years of experience building high-impact content strategies, digital campaigns, and brand storytelling across B2B and B2C. I focus on measurable growth—turning insights into content that drives awareness, engagement, and revenue.
I’ve led multi-channel campaigns and product launches using tools like HubSpot, Sprout Social, Mailchimp, ActiveCampaign, and SEMrush. Known for blending creative direction with performance metrics, I scale brand presence through social, video, email, and web content while collaborating cross-functionally to deliver results.
- 7 years' experience
- Joined June 2026
Industry experience
- Consumer Goods
- Real Estate & Construction
- Financial Services
- Healthcare
- Media & Entertainment
- Professional Services
- Other
- Software & Internet
- Education
- Non-Profit Organization
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Work experience· 14 roles
Led go-to-market strategy and execution for fintech product launches by developing onboarding flows, sales pages, and segmented email campaigns using HubSpot—resulting in a 44% increase in product opt-ins within the first 30 days. Collaborated with product and design to create interactive product tours, update release notes, and build targeted in-app messages that improved onboarding and feature adoption. Managed the full campaign lifecycle (ideation to performance reporting) using Mixpanel and Google Analytics, improving messaging effectiveness by 40% and increasing conversion rates by 25%. Managed monthly product update emails and hosted educational webinars, increasing engagement and boosting retention by 15%+.
Led go-to-market strategy and execution for fintech product launches by developing onboarding flows, sales pages, and segmented HubSpot email campaigns, resulting in a 44% increase in product opt-ins within the first 30 days. Collaborated with product and design teams to create interactive product tours, update release notes, and build targeted in-app messages that improved onboarding and feature adoption. Managed full campaign lifecycle from ideation through performance reporting using Mixpanel and Google Analytics, leading to a 40% improvement in messaging effectiveness and a 25% increase in conversion rates. Managed monthly product update emails and hosted educational webinars, increasing engagement and boosting retention by over 15%.
Built YouTube and podcast partnerships through intentional outreach and strategic alignment, resulting in a 43% increase in user growth. Developed content calendars and video scripts for social media that drove a 24% increase in lead generation. Partnered with the founder to improve audience engagement and implemented LinkedIn and Instagram strategies, achieving a 12,500% increase in social reach while sustaining meaningful interactions. Directed internal communications and content strategies to enhance brand awareness and streamline information sharing across platforms. Created story-driven email campaigns via Mailchimp, consistently achieving a 58% open rate.
Education· 9
Certifications and awards· 40
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