Available to hire
I’m a strategic, data-driven Social Media Marketing Manager with 6+ years of experience building high-impact content strategies, digital campaigns, and brand storytelling across B2B and B2C. I focus on measurable growth—turning insights into content that drives awareness, engagement, and revenue.
I’ve led multi-channel campaigns and product launches using tools like HubSpot, Sprout Social, Mailchimp, ActiveCampaign, and SEMrush. Known for blending creative direction with performance metrics, I scale brand presence through social, video, email, and web content while collaborating cross-functionally to deliver results.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Beginner
Language
English
Fluent
Work Experience
Senior Product Marketing Manager at LifeFund
February 1, 2024 - March 31, 2025Led go-to-market strategy and execution for fintech product launches by developing onboarding flows, sales pages, and segmented email campaigns using HubSpot—resulting in a 44% increase in product opt-ins within the first 30 days. Collaborated with product and design to create interactive product tours, update release notes, and build targeted in-app messages that improved onboarding and feature adoption. Managed the full campaign lifecycle (ideation to performance reporting) using Mixpanel and Google Analytics, improving messaging effectiveness by 40% and increasing conversion rates by 25%. Managed monthly product update emails and hosted educational webinars, increasing engagement and boosting retention by 15%+.
Senior Product Marketing Manager at Lyfe Fund
February 1, 2024 - March 31, 2025Led go-to-market strategy and execution for fintech product launches by developing onboarding flows, sales pages, and segmented HubSpot email campaigns, resulting in a 44% increase in product opt-ins within the first 30 days. Collaborated with product and design teams to create interactive product tours, update release notes, and build targeted in-app messages that improved onboarding and feature adoption. Managed full campaign lifecycle from ideation through performance reporting using Mixpanel and Google Analytics, leading to a 40% improvement in messaging effectiveness and a 25% increase in conversion rates. Managed monthly product update emails and hosted educational webinars, increasing engagement and boosting retention by over 15%.
Content Marketing Manager at Lyfe Fund
February 1, 2024 - July 1, 2025Built YouTube and podcast partnerships through intentional outreach and strategic alignment, resulting in a 43% increase in user growth. Developed content calendars and video scripts for social media that drove a 24% increase in lead generation. Partnered with the founder to improve audience engagement and implemented LinkedIn and Instagram strategies, achieving a 12,500% increase in social reach while sustaining meaningful interactions. Directed internal communications and content strategies to enhance brand awareness and streamline information sharing across platforms. Created story-driven email campaigns via Mailchimp, consistently achieving a 58% open rate.
Communications Manager at Lyfe Fund
February 1, 2024 - March 31, 2025Created Mailchimp email campaigns achieving a 58% open rate; developed content calendars and video scripts for social channels; built brand partnerships for YouTube and podcasts, driving user growth; enhanced audience engagement and implemented cross-platform internal communications.
Product Marketing Manager at Rebecca Hay Designs
May 1, 2023 - October 31, 2023Directed end-to-end go-to-market execution for an online course launch by creating landing pages, designing segmented email workflows with ActiveCampaign, and producing social and podcast content. The campaign drove a 45% increase in post-launch conversions. Designed email drip campaigns and in-app messaging aligned with customer journey stages, boosting feature adoption and improving retention metrics by 20%. Collaborated with designers using Figma and Canva to produce marketing assets efficiently under tight deadlines. Created video scripts and social content using Asana, Canva, and CapCut, achieving a 23% increase in engagement and conversions.
Social Media Marketing Manager at Rebecca Hay Designs
May 1, 2023 - October 1, 2023Directed the production of 12 podcast episodes (May–October), including content topic development, guest outreach, and end-to-end execution; one episode became the season’s top-listened. Created website copy and content strategies that increased website traffic by 31% and improved user experience. Developed email campaigns using ActiveCampaign and wrote sales copy aligned with the brand voice and target audience, contributing to a 52% email open rate. Wrote video scripts and social media content using Asana and CapCut, driving a 23% increase in engagement and conversions. Managed a community of 800+ designers by producing content (articles and feature stories), organizing online and offline events, and spotlighting member success to strengthen engagement.
Content Marketing Manager at Rebecca Hay Designs
May 1, 2023 - October 31, 2023Directed content for 12 podcast episodes; wrote engaging website copy and emails via ActiveCampaign; produced video scripts and social media content; grew website traffic 31% and email open rate 52%; managed a designer community of 800+ and organized events.
Chief Marketing Officer at Alywa
January 1, 2022 - PresentDeveloped and executed integrated communications and content strategies for B2B and B2C organizations, increasing engagement by up to 35% and driving consistent audience growth across LinkedIn, Instagram, and TikTok. Planned and managed editorial calendars, coordinated multi-channel campaigns, and monitored performance using audience insights, contributing to 25–40% higher click-through rates and improved digital communications. Partnered with clients to understand goals, gather stories, and translate complex ideas into audience-centered messaging. Led communications strategy for five product and program launches, building messaging frameworks and producing social and promotional materials with cross-functional teams. Built long-term client relationships through strategic consultation and collaborative project management, resulting in multiple four-figure engagements and a 45% client conversion rate.
Chief Marketing Officer at AloewA
January 1, 2022 - PresentLed end-to-end creative direction across brand campaigns, commercials, and short-form storytelling projects for multiple clients. Developed high-converting website copy, landing pages, email campaigns, and brand messaging to improve customer journeys, including a 65% increase in website traffic and stronger lead generation. Directed discovery and strategy sessions to define brand positioning and messaging frameworks, resulting in 500+ discovery calls and a 40% conversion rate from qualified leads to paid projects. Directed video production from concept through post-production (scripting, shot direction, editing oversight, and feedback loops), contributing to an average 35% increase in engagement for video-based campaigns. Closed and managed multiple four-figure creative contracts and led creative strategy and execution for five product and brand launches across video, social, landing pages, and digital advertising.
Chief Marketing Officer at Aloha
January 1, 2022 - PresentLed multi-brand content strategy and execution; wrote SEO-optimized blogs, landing pages, ad copy, and email campaigns; drove client outreach via LinkedIn and email, booking 400+ discovery calls and converting 70% of leads; scripted and directed brand videos and explainer content, boosting engagement; closed several 4-figure contracts; steered content strategy for multiple B2B and B2C brands; supported 5 product launches.
Social Media Strategist at SALG
June 1, 2021 - February 1, 2023Led social media strategy for a real estate portfolio brand, delivering tactical insights that increased customer engagement by 23% while managing a four-person team. Created SEO-focused blog posts and website copy, driving a 32% increase in page views. Developed content strategy for campaigns and coordinated teams to ensure cohesive messaging, resulting in a 38% increase in website traffic and user engagement. Directed production of video and graphic assets and improved campaign efficiency by 25% through visual storytelling. Analyzed content performance using Sprout Social and Google Analytics and used insights to refine strategy and provide actionable recommendations to teams.
Content Strategist at SALG
June 1, 2021 - February 28, 2023Led social media strategy for a Lagos-based real estate portfolio (23% rise in engagement); produced SEO-focused blog posts and website copy; directed content strategy across campaigns and teams; oversaw video and graphic assets; analyzed performance with Sprout Social and Google Analytics.
Social Media Manager at Anakle
April 1, 2019 - June 30, 2021Led content creation strategies for a FinTech brand with 47% engagement growth; collaborated with cross-functional teams to ensure consistent messaging; managed an organic Instagram campaign with 800,000 impressions; oversaw brand copy across websites, social, email, ads; implemented Canva, CapCut and Sprout Social for efficiency.
Senior Product Marketing Manager at Alowa
January 1, 2019 - PresentExecuted go-to-market strategies for 5+ product launches by leading a cross-functional content team of 6, creating launch assets including blogs, sales pages, email campaigns, and product update notes—resulting in 30%+ increase in launch engagement. Led end-to-end product marketing campaigns across social, in-app, email, webinars, and events, booking 600+ discovery calls and contributing to a 60% lead-to-client conversion rate. Developed segmented email workflows and in-app messaging using HubSpot and Intercom to drive early feature adoption and boost product opt-ins by 24% within the first month. Collaborated with sales and customer success to create sales enablement and onboarding content, reducing time-to-value and improving retention.
Education
Diploma in Advertising and Digital Media at College
January 1, 2022 - December 31, 2023College - Advertising and Digital Media at College - Advertising and Digital Media
January 1, 2022 - January 1, 2023Chemistry at University of Ilorin
January 1, 2014 - January 1, 2018Advertising and Digital Media at Durham College
January 1, 2023 - January 1, 2023Chemistry at University of Ilorin
January 1, 2018 - January 1, 2018Advertising and Digital Media at Durham College
January 1, 2023 - January 1, 2023Chemistry at University of Ilorin
January 1, 2018 - January 1, 2018College - Advertising and Digital Media at College
January 1, 2022 - January 1, 2023Chemistry at University of Ilorin
January 1, 2014 - January 1, 2018Qualifications
Google Digital Skills for Africa
January 1, 2021 - June 9, 2026Social Media Analytics
January 1, 2021 - June 9, 2026Advance Content Marketing
January 1, 2022 - June 9, 2026Writing for Film and TV
January 1, 2022 - June 9, 2026Google Analytics
January 1, 2023 - June 9, 2026Social Media Marketing
January 1, 2024 - June 9, 2026Selling on Pinterest
January 1, 2024 - June 9, 2026Product Marketing Fundamentals
January 1, 2024 - June 9, 2026Google Digital Skills for Africa
January 1, 2021 - July 28, 2026Social media analytics
January 1, 2021 - July 28, 2026Advance Content Marketing
January 1, 2022 - July 28, 2026Writing for Film and TV
January 1, 2022 - July 28, 2026Google Analytics
January 1, 2023 - July 28, 2026Social Media Marketing
January 1, 2024 - July 28, 2026Selling on Pinterest
January 1, 2024 - July 28, 2026Product Marketing Fundamentals
January 11, 2030 - July 28, 2026Google Digital Skills for Africa
January 1, 2021 - July 28, 2026Social media analytics
January 1, 2021 - July 28, 2026Advance Content Marketing
January 1, 2022 - July 28, 2026Writing for Film and TV
January 1, 2022 - July 28, 2026Google Analytics
January 1, 2023 - July 28, 2026Social Media Marketing
January 1, 2024 - July 28, 2026Selling on Pinterest
January 1, 2024 - July 28, 2026Product Marketing Fundamentals
January 1, 2025 - July 28, 2026Google Digital Skills for Africa
January 1, 2021 - July 28, 2026Social media analytics
January 1, 2021 - July 28, 2026Advance Content Marketing
January 1, 2022 - July 28, 2026Writing for Film and TV
January 1, 2022 - July 28, 2026Google Analytics
January 1, 2023 - July 28, 2026Social Media Marketing
January 1, 2024 - July 28, 2026Selling on Pinterest
January 1, 2024 - July 28, 2026Product Marketing Fundamentals
January 11, 2030 - July 28, 2026Google Digital Skills for Africa
January 1, 2021 - July 28, 2026Social media analytics
January 1, 2021 - July 28, 2026Advance Content Marketing
January 1, 2022 - July 28, 2026Writing for Film and TV
January 1, 2022 - July 28, 2026Google Analytics
January 1, 2023 - July 28, 2026Social Media Marketing
January 1, 2024 - July 28, 2026Selling on Pinterest
January 1, 2024 - July 28, 2026Product Marketing Fundamentals
January 11, 2030 - July 28, 2026Industry Experience
Consumer Goods, Real Estate & Construction, Financial Services, Healthcare, Media & Entertainment, Professional Services, Other, Software & Internet, Education, Non-Profit Organization
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Beginner
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