Meditation Course Trailer

My Role in the Project
Post-Production Creative Director
Independently developed the trailer’s concept, narrative structure, and editorial arc
Edited all visuals and audio
Designed and animated text overlays with breath-based timing
Rotoscoped multiple clips to embed text behind on-screen subjects

Field/Category of Work Completed
Cinematic Course Trailer
Digital Marketing Asset
Short-Form Branded Content

Mediums/Tools
Adobe Premiere Pro
After Effects (rotoscoping, text animation)
HD and 2.8K digital video
Sound design and mixing

Client Challenge
Life-Force Academy needed a compelling trailer to promote a new online mantra course, but provided only raw course footage and a music track—without a script, creative direction, or marketing brief. They also needed the trailer to transform subtle, introspective teachings into a dynamic and emotionally engaging piece that would resonate with both existing members and new audiences across digital platforms.

Solution Delivered
I led the creative development of the trailer from concept to delivery. I designed the pacing, tone, and structure to reflect the depth of the teachings, integrated symbolic visuals, and crafted a layered sound design. To enhance visual depth, I rotoscoped footage to embed text behind subjects and used minimalist animations that mirrored breath and mantra rhythm.

Date & Distribution
Delivered: 2024
Formats: 2.8K (16:9) and HD (9:16)
Platforms: Course landing page, YouTube homepage, and social media ad campaigns