Sr. SEM Specialist at Green BananaSEO

Owned and managed multiple paid media accounts; primary point of contact for strategy, reporting, and performance direction. Built quarterly strategies across Google Ads, Meta, LinkedIn, Bing, and programmatic display, aligning tactics with client objectives and growth targets. Managed budgets >$100K/month across major platforms with accurate allocation, pacing, and optimization. Conducted detailed keyword research, ad copy development, audience segmentation, and Smart Bidding to maximize ROI and improve lead quality by 7–10%. Developed structured testing plans, including A/B tests for ad copy, creative variations, bid strategies, and landing pages. Built dashboards in Looker Studio, Data Studio, GA4, TapClicks for data-driven insights. Ensured CRM lead routing and tracking via UTMs, pixel setups, and GTM configurations. Contributed to client retention, account growth, and referrals through proactive communication and transparent performance; managed multiple complex projects concurr

Digital Marketing Specialist at TractorBeam

Managed full-cycle Google Ads creation and optimization (copy, extensions, budgets) to maximize ROI. Performed keyword research, ad creation, negative keyword expansion, and daily bid/placement optimization to improve efficiency and reduce CAC. Supported Facebook and other platform integrations, pixel implementation and campaign management.

Digital Marketing Specialist at Hioki

Managed and scheduled social campaigns via Hootsuite for LinkedIn, Facebook, and Instagram. Launched LinkedIn ad campaigns increasing site traffic by 67% through professional audiences.