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I’m a culturally attuned and results-driven digital strategist with 8+ years of experience in social media, talent-focused marketing, and influencer strategy across entertainment and lifestyle brands. I turn social and consumer data into compelling brand narratives and campaign strategies, build platform partnerships, and develop high-impact content plans that grow cultural capital. I’m bilingual in Japanese and English with a deep understanding of global pop culture and audience behavior.…I’m a culturally attuned and results-driven digital strategist with 8+ years of experience in social media, talent-focused marketing, and influencer strategy across entertainment and lifestyle brands. I turn social and consumer data into compelling brand narratives and campaign strategies, build platform partnerships, and develop high-impact content plans that grow cultural capital. I’m bilingual in Japanese and English with a deep understanding of global pop culture and audience behavior.

Nami Matsuda

Marketing Strategist, Social Media Manager, Influencer Marketing Manager, +2

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I’m a culturally attuned and results-driven digital strategist with 8+ years of experience in social media, talent-focused marketing, and influencer strategy across entertainment and lifestyle brands. I turn social and consumer data into compelling brand narratives and campaign strategies, build platform partnerships, and develop high-impact content plans that grow cultural capital. I’m bilingual in Japanese and English with a deep understanding of global pop culture and audience behavior.…I’m a culturally attuned and results-driven digital strategist with 8+ years of experience in social media, talent-focused marketing, and influencer strategy across entertainment and lifestyle brands. I turn social and consumer data into compelling brand narratives and campaign strategies, build platform partnerships, and develop high-impact content plans that grow cultural capital. I’m bilingual in Japanese and English with a deep understanding of global pop culture and audience behavior.

Available to hire

I’m a culturally attuned and results-driven digital strategist with 8+ years of experience in social media, talent-focused marketing, and influencer strategy across entertainment and lifestyle brands.

I turn social and consumer data into compelling brand narratives and campaign strategies, build platform partnerships, and develop high-impact content plans that grow cultural capital. I’m bilingual in Japanese and English with a deep understanding of global pop culture and audience behavior.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Japanese

Fluent

English

Fluent

Work Experience

Marketing Strategist at Tsuburaya Productions Co., Ltd.

June 1, 2024 - Present

Led U.S.-facing digital strategy for a major entertainment IP, including campaign planning and content execution across Instagram, Facebook, and X. Built and maintained key relationships with creators, agency reps, and brand partners to support trade and paid campaigns. Co-developed content calendars and campaign concepts aligned with launches and fan engagement initiatives. Created branded visuals and copy using Canva and Adobe Express, with sensitivity to platform best practices and regional tone. Generated monthly reports and performance analysis via Google Analytics and SEO tools to optimize campaign impact and audience reach. Tracked performance using native analytics tools and provided optimization recommendations.

Digital Marketing Consultant at NA Sales Company Inc.

January 1, 2023 - June 1, 2024

Increased Instagram engagement and followers by 30% in 6 months by implementing insights-driven strategies. Created pitch decks, content series, and brand assets to support product launches and campaigns. Collaborated with sales and influencer partners to align storytelling with community needs. Tracked performance using native analytics tools and provided optimization recommendations.

Account Director – Influencer Marketing at CyberAgent, Inc.

October 1, 2021 - December 1, 2022

Developed data-driven influencer strategies for 15+ brand campaigns across entertainment, fashion, cosmetics, and tech verticals. Built and delivered strategic decks for internal stakeholders and client presentations. Managed campaign budgets and vendor relationships, ensuring on-time, high-quality execution. Mentored a team of five and led collaboration between sales, creative, and analytics teams.

Account Manager – Influencer Marketing at CyberAgent, Inc.

April 1, 2019 - September 1, 2021

Executed 60+ influencer campaigns with a focus on content resonance and brand alignment. Used analytics tools to track campaign KPIs and refine outreach strategies, increasing client conversion by 50%. Researched and reported on creator trends, platform updates, and emerging audience behavior.

On-site Communications Manager at Japan Graphics, Co., Ltd

August 1, 2025 - Present

Lead marketing and sales initiatives to acquire new clients and expand business opportunities. Manage end-to-end project workflows, including client consultation, strategic planning, implementation, client communication, data and schedule management, and reporting. Oversee social media operations, including content planning, daily posting, campaign execution, event integration, and performance tracking. Plan and execute promotional events, including project development, staff coordination, and on-site management. Facilitate internal knowledge sharing and enhance collaboration between team members to ensure smooth project execution. Mentor and support staff development to strengthen overall team performance and communication efficiency.

Remote Marketing Strategist at Tsuburaya Productions Co., Ltd.

June 1, 2024 - Present