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I’m Nancy Elgadi, a content strategist, senior writer, and editor with 10+ years of agency experience delivering high-impact editorial, brand, and marketing content for global B2B and B2C brands. I lead from strategy through execution—shaping tone of voice, building narrative frameworks, and translating complex ideas into compelling, commercially effective stories across web, social, video, and thought leadership. I currently work at AMV BBDO as Creative Content Lead (contract), developing campaign narratives and branded programming while acting as a guardian of brand voice across multiple audiences. Previously, I held senior editorial leadership roles at Group SJR (WPP) and VaynerMedia, where I led integrated, SEO-led content programmes, managed editorial governance, and supported cross-channel campaign delivery globally. I’m particularly driven by audience insight and performance measurement (GA4, Search Console, content testing) and I also use AI responsibly within professional workflows to accelerate ideation and production without sacrificing human editorial judgement.…I’m Nancy Elgadi, a content strategist, senior writer, and editor with 10+ years of agency experience delivering high-impact editorial, brand, and marketing content for global B2B and B2C brands. I lead from strategy through execution—shaping tone of voice, building narrative frameworks, and translating complex ideas into compelling, commercially effective stories across web, social, video, and thought leadership. I currently work at AMV BBDO as Creative Content Lead (contract), developing campaign narratives and branded programming while acting as a guardian of brand voice across multiple audiences. Previously, I held senior editorial leadership roles at Group SJR (WPP) and VaynerMedia, where I led integrated, SEO-led content programmes, managed editorial governance, and supported cross-channel campaign delivery globally. I’m particularly driven by audience insight and performance measurement (GA4, Search Console, content testing) and I also use AI responsibly within professional workflows to accelerate ideation and production without sacrificing human editorial judgement.

Nancy Elgadi-Brent

Content Strategist, Writer, Copywriter, +1

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I’m Nancy Elgadi, a content strategist, senior writer, and editor with 10+ years of agency experience delivering high-impact editorial, brand, and marketing content for global B2B and B2C brands. I lead from strategy through execution—shaping tone of voice, building narrative frameworks, and translating complex ideas into compelling, commercially effective stories across web, social, video, and thought leadership. I currently work at AMV BBDO as Creative Content Lead (contract), developing campaign narratives and branded programming while acting as a guardian of brand voice across multiple audiences. Previously, I held senior editorial leadership roles at Group SJR (WPP) and VaynerMedia, where I led integrated, SEO-led content programmes, managed editorial governance, and supported cross-channel campaign delivery globally. I’m particularly driven by audience insight and performance measurement (GA4, Search Console, content testing) and I also use AI responsibly within professional workflows to accelerate ideation and production without sacrificing human editorial judgement.…I’m Nancy Elgadi, a content strategist, senior writer, and editor with 10+ years of agency experience delivering high-impact editorial, brand, and marketing content for global B2B and B2C brands. I lead from strategy through execution—shaping tone of voice, building narrative frameworks, and translating complex ideas into compelling, commercially effective stories across web, social, video, and thought leadership. I currently work at AMV BBDO as Creative Content Lead (contract), developing campaign narratives and branded programming while acting as a guardian of brand voice across multiple audiences. Previously, I held senior editorial leadership roles at Group SJR (WPP) and VaynerMedia, where I led integrated, SEO-led content programmes, managed editorial governance, and supported cross-channel campaign delivery globally. I’m particularly driven by audience insight and performance measurement (GA4, Search Console, content testing) and I also use AI responsibly within professional workflows to accelerate ideation and production without sacrificing human editorial judgement.

Available to hire

I’m Nancy Elgadi, a content strategist, senior writer, and editor with 10+ years of agency experience delivering high-impact editorial, brand, and marketing content for global B2B and B2C brands. I lead from strategy through execution—shaping tone of voice, building narrative frameworks, and translating complex ideas into compelling, commercially effective stories across web, social, video, and thought leadership.

I currently work at AMV BBDO as Creative Content Lead (contract), developing campaign narratives and branded programming while acting as a guardian of brand voice across multiple audiences. Previously, I held senior editorial leadership roles at Group SJR (WPP) and VaynerMedia, where I led integrated, SEO-led content programmes, managed editorial governance, and supported cross-channel campaign delivery globally. I’m particularly driven by audience insight and performance measurement (GA4, Search Console, content testing) and I also use AI responsibly within professional workflows to accelerate ideation and production without sacrificing human editorial judgement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Creative Content Lead at AMV BBDO

August 1, 2026 - Present

Concept and narrative development for campaigns, activations, and branded programming. Write, edit, and elevate short- and long-form copy across scripts, manifestos, articles, social, and web; craft messaging that turns product features into buyer benefits. Act as a guardian of brand tone of voice and oversee editorial consistency across multiple audiences. Collaborate with designers, motion designers, producers, and interview subject-matter sources. Lead “deck storytelling,” present and defend work to clients, and elevate junior colleagues’ output to client-ready standard.

Editor (Senior Editorial Lead) at Group SJR (WPP)

October 1, 2021 - April 30, 2026

Led end-to-end editorial delivery across long- and short-form content (thought leadership reports, social copy, video, and podcast scripts) aligned with client brand, marketing, and commercial objectives. Developed SEO-led and thought leadership content for SMEs, entrepreneurs, and founders. Owned editorial strategy, content audits, and narrative development for multi-channel campaigns across EMEA, APAC, and North America. Defined tone of voice and editorial guidelines with senior client stakeholders; delivered SEO-led copy for websites, newsletters, reports, and social. Managed editorial calendars and led a network of freelance writers, ensuring quality and on-time delivery; researched trends and conducted interviews with subject-matter experts to build authoritative thought leadership.

Managing Editor at VaynerMedia

March 1, 2021 - September 30, 2021

Led editorial and copywriting output for global lifestyle and beauty brands across social and digital platforms. Developed brand messaging frameworks and content strategies aligned to marketing objectives. Scripted and produced webinars, interviews, and livestreams for senior leadership audiences. Line-managed community and strategy team members and partnered with creative teams to deliver high-quality programming.

Social Media Lead at Oliver

September 1, 2020 - March 31, 2021

Acted as editorial lead across all social media content: proofreading, editing, and ensuring alignment to brand content pillars and campaign narratives. Led social content strategy and editorial delivery across brand and campaign work. Managed and mentored a social media executive and strategist, and served as senior client contact contributing to new business pitches and upsell opportunities.

Digital Account Director at Greyling

June 1, 2020 - September 30, 2020

Served as senior client contact contributing to new business pitches and upsell opportunities. Delivered campaign strategies and content plans, ensuring all content supported brand messaging and narrative. Managed account executives to ensure delivery of digital content.

Digital Associate Director at Barboni Strategies

March 1, 2020 - June 30, 2020

Led content strategy and delivery for a global management consultancy. Managed LinkedIn profiles of McKinsey senior executives and C-suite members. Oversaw copywriting, editing, and performance reporting across B2B channels. Managed freelance creatives and junior team members to ensure consistently high standards.

Digital Director at Right Angles

June 1, 2018 - March 31, 2020

Led end-to-end delivery of digital content and campaigns across formats and channels. Translated complex and technical subject matter into accessible, engaging messaging. Defined brand pillars, tone of voice, and messaging frameworks. Produced thought leadership content and managed social profiles for HNWIs, C-suite, and senior executives. Managed and mentored multidisciplinary creative teams and supported new business pitches and upsell opportunities.

Social Media & Content Manager at MediaReach Ltd

January 1, 2015 - January 1, 2016

Managed social media and content operations, supporting digital content delivery.

Head of Content at Beefjack Ltd

January 1, 2008 - January 1, 2012

Led content during early-stage brand growth, including editorial and social/digital content management activities.