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I am a Creative, a result-driven Content Strategist skilled in social media management, content creation, and digital campaigns. Proficient in ideation, scriptwriting, trend analysis, and producing content aligned with brand goals. Successful in audience-focused campaigns to boost engagement and brand awareness, with strengths in storytelling, problem-solving, and understanding digital trends.…I am a Creative, a result-driven Content Strategist skilled in social media management, content creation, and digital campaigns. Proficient in ideation, scriptwriting, trend analysis, and producing content aligned with brand goals. Successful in audience-focused campaigns to boost engagement and brand awareness, with strengths in storytelling, problem-solving, and understanding digital trends.

Nancy Eva

Content Strategist, Content Creator, Social Media Manager, +3

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I am a Creative, a result-driven Content Strategist skilled in social media management, content creation, and digital campaigns. Proficient in ideation, scriptwriting, trend analysis, and producing content aligned with brand goals. Successful in audience-focused campaigns to boost engagement and brand awareness, with strengths in storytelling, problem-solving, and understanding digital trends.…I am a Creative, a result-driven Content Strategist skilled in social media management, content creation, and digital campaigns. Proficient in ideation, scriptwriting, trend analysis, and producing content aligned with brand goals. Successful in audience-focused campaigns to boost engagement and brand awareness, with strengths in storytelling, problem-solving, and understanding digital trends.

Available to hire

I am a Creative, a result-driven Content Strategist skilled in social media management, content creation, and digital campaigns.

Proficient in ideation, scriptwriting, trend analysis, and producing content aligned with brand goals.

Successful in audience-focused campaigns to boost engagement and brand awareness, with strengths in storytelling, problem-solving, and understanding digital trends.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Chinese

Intermediate

Work Experience

Content Creator / Brand Narrative Lead at Self-Employed / Consultancy

January 1, 2025 - Present

Lead ongoing content strategy, production and campaigns for clients; platform-native content; viral social media series; building and managing sponsorships and partnerships.

Senior Content Strategist / Creative Director at Self-Employed / Consultancy

January 1, 2024 - December 31, 2025

Led high-profile brand campaigns; produced viral social content across TikTok and Instagram; collaborated with brands, agencies, and government organizations to translate marketing objectives into authentic, platform-native content.

Content Strategist / Creative Director at Freelance

January 1, 2024 - Present

Led end-to-end content strategy and execution for major client accounts including Burger King Singapore, East Coast Town Council, Santa Maria, and Ohmyhome, delivering platform-specific content across social media channels. Created and executed high-performing social media content series achieving viral reach and millions of views. Led the content development lifecycle including strategy, ideation, scripting, production, creator partnerships, and performance analysis.

Content Producer / Social Media Lead at Burger King Singapore, East Coast Town Council, Santa Maria, OhMyHome (Brands)

January 1, 2021 - December 31, 2024

Managed end-to-end content strategy and production for major accounts; created platform-specific content and content calendars; led on-camera interviews and collaborations with celebrities and public figures for digital initiatives.

Content Strategist / Creative Director at Brand & Content Studio (Freelance)

January 1, 2015 - December 31, 2017

Developed high-performing social media content and recurring content series; collaborated with agencies and brands to drive engagement and reach on TikTok and Instagram; partnered with creators and editors.

Content Strategist at Freelance / Personal Brand Consultancy

January 1, 2010 - December 31, 2014

Led end-to-end content strategy and execution for major client accounts including Burger King Singapore, East Coast Town Council, Santa Maria, and Ohmyhome. Created strategic content proposals, campaign concepts, and content calendars to support brand awareness and engagement. Directed production from concept to completion, collaborating with clients, creators, and editors for timely delivery.