Available to hire
Hi, I’m Nancy J., a senior content and editorial professional with 16+ years of experience in journalism, corporate communications, and SEO-driven digital content across Travel, Finance, E-Commerce, Wellness, and more. I have led long-term editorial programs and delivered freelance content for global brands, and I’m authorized to live and work in Germany.
I specialize in content strategy, SEO writing, copy editing, and storytelling for diverse audiences. I’m proficient in CMS management, web content development, social media, and cross-functional collaboration to produce data-driven content that boosts visibility, engagement, and conversions.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
German
Beginner
Spanish; Castilian
Advanced
English
Fluent
Hindi
Fluent
Work Experience
Senior Correspondent at TheCSRUniverse
June 1, 2021 - November 26, 2025Conduct in-depth interviews with corporate leaders, CSR heads, and sustainability stakeholders to generate insightful feature stories; research CSR trends, ESG reports and sustainability frameworks to produce data-driven content; write long-form articles, case studies, and thought leadership pieces on social impact, sustainability reporting, and responsible business practices; collaborate with editors to align content with SDGs and regulatory updates; ensure content is SEO-optimised and tailored for diverse digital and print platforms.
Author (Contributor) at Meer
July 1, 2025 - November 26, 2025Write articles for the Travel, Wellness, and Food & Wine sections.
Travel Writer (Contributor) at Curly Tales
September 1, 2020 - November 26, 2025Create engaging and SEO-friendly travel content across blogs, Instagram Reels, and destination reviews; conduct detailed research to curate up-to-date information on hotels, sightseeing spots, dining, shopping, and cultural experiences; write and edit comprehensive travel guides featuring trending destinations, budget tips, itinerary planning, and personal recommendations; optimise content using targeted keywords, metadata, and readability tools; collaborate with editors and marketing teams to ensure content aligns with brand tone and social media engagement goals.
Content Writer at Pepper Content
July 1, 2025 - July 1, 2025Write SEO-optimised B2B and B2C content for clients, including Adani One, Air India, RVshare, Royal Sundaram, across domains like travel, insurance, and aviation; collaborate with marketing and content teams to develop targeted content strategies; ensure consistent delivery of high-quality, deadline-driven digital content optimised for search engines and user engagement; adapt tone, structure, and messaging based on audience demographics and brand requirements; apply SEO best practices including keyword research, meta tagging and readability optimisation to boost organic traffic.
Content Consultant at Andaman Island Travels
July 1, 2024 - July 1, 2024Led SEO-driven content strategy, planning, and execution across multiple travel and hospitality websites; increased monthly site traffic by 20% after implementing SEO over five months; led a team of writers/editors to produce high-quality, brand-consistent content within tight deadlines; collaborated with stakeholders to align content with business objectives, enhancing user experience and conversion rates.
Travel Writer at The Wander Therapy
March 1, 2024 - March 1, 2024Created SEO-focused travel blogs and destination guides highlighting domestic locations; researched travel trends and updates relevant to Indian travellers; reviewed accommodations and properties; produced engaging, brand-aligned content for blog, web and social media.
Travel Writer at Mola Mola Diving Center
September 1, 2023 - September 1, 2023Wrote articles on scuba diving, marine biodiversity, and eco-tourism to attract adventure travellers; developed conservation-driven content for social media, newsletters, and promotional materials; collaborated with dive experts to ensure content accuracy; grew Instagram reach.
Travel Ambassador and Blogger (Contributor) at Tripoto
April 1, 2023 - April 1, 2023Authored a viral travel blog with 212,000 views; developed and published SEO-optimised travel blogs and destination guides; wrote and updated content on travel trends, local insights, and tourism news; conducted property reviews; recommended budget-friendly itineraries, hidden gems and travel hacks for solo and group travellers.
Content Writer at DigiStreet Media
November 1, 2022 - November 1, 2022Produced SEO-optimised blogs and web content on web development, branding, and digital marketing trends; developed B2B and B2C content strategies; created thought leadership articles; conducted keyword research and content audits; edited and proofread content; monitored digital trends in tech, SaaS and digital marketing.
Senior Sub Editor at Careers360
November 1, 2018 - November 1, 2018Led editorial coverage for sectors like Engineering, Design, Hospitality, Computer Applications, and Pharmacy; managed a team of writers; ensured error-free, engaging content for digital and print; planned and delivered long-form educational content and sector-specific stories within strict publishing deadlines.
Senior Content Writer at Weblink.In
December 1, 2013 - December 1, 2013Led content teams and crafted web copies, resumes, and social posts while ensuring brand consistency across all digital platforms.
Journalist at Safari India
September 1, 2011 - September 1, 2011Wrote articles across various magazine sections, including culture, travel, design, and lifestyle; conducted interviews with artists, designers, and industry professionals to generate original content.
Copywriter at Aakaar Graphics
September 1, 2010 - September 1, 2010Wrote advertising copy, slogans, and brochures for clients across industries; created marketing content for print media, product catalogues, and promotional materials.
Live Media Trainee at Live Media
January 1, 2011 - January 1, 2011Conducted background research and storyboarding for documentaries and televised segments; supported content teams in concept development and fact-checking.
Intern at Zee News
November 1, 2010 - November 1, 2010Assisted in the post-production process, including video editing and voiceover alignment; gained exposure to newsroom operations and on-ground reporting.
Senior Correspondent at The CSR Universe
June 1, 2021 - PresentProduce in-depth, data-driven content on CSR, ESG, sustainability, and responsible business through interviews, research, and analysis. Write long-form features, case studies, and thought leadership aligned with industry trends, SDGs, and regulatory developments. Collaborate with editors to deliver SEO-optimised, well-referenced content across digital and print platforms.
Content Writer at Pepper Content
October 1, 2023 - July 1, 2025Write SEO-optimised B2B and B2C content for leading brands, including Adani One, Air India, RVshare, and Royal Sundaram across travel, aviation, and insurance domains. Collaborate with marketing and content teams to develop targeted content strategies aligned with brand voice, audience demographics, and campaign objectives. Deliver high-quality, deadline-driven digital content using SEO best practices to maximise search visibility and user engagement.
Content Consultant at Andaman Island Travels
June 1, 2020 - July 1, 2024Drove a 20% increase in monthly site traffic within five months through strategic SEO implementation and optimisation. Led content strategy and execution across multiple travel and hospitality websites, managing writers and editors to deliver brand-consistent content on tight deadlines. Applied SEO best practices and collaborated with stakeholders to align content with business goals, improving SERP rankings, user experience, and conversions.
Travel Writer at The Wander Therapy
October 1, 2023 - March 1, 2024Created SEO-focused travel blogs and destination guides covering both offbeat and popular Indian destinations. Researched and reported on emerging travel trends, news, and updates relevant to Indian travellers. Produced experience-driven, brand-aligned content, including accommodation reviews for web, blog, and social media platforms.
Travel Ambassador & Blogger (Contributor) at Tripoto
October 1, 2018 - April 1, 2023Authored a viral travel blog with 212,000+ views, showcasing strong storytelling and audience engagement. Developed SEO-optimised travel blogs and destination guides covering domestic and international travel, trends, local insights, and tourism news. Produced experience-based property reviews and researched budget itineraries, hidden gems, and travel hacks for solo and group travellers.
Content Writer at DigiStreet Media
February 1, 2020 - November 1, 2022Produced SEO-optimised blogs and web content on web development, branding, and digital marketing, including thought leadership pieces to position brands as domain experts. Developed B2B and B2C content strategies for blogs, websites, and social media, supported by keyword research, content audits, and trend monitoring. Edited and proofread content to ensure accuracy, clarity, consistency, and improved visibility across tech, SaaS, and digital marketing platforms.
Senior Sub Editor at Careers360
December 1, 2013 - November 1, 2018Led editorial coverage for sectors like Engineering, Design, Hospitality, Computer Applications, and Pharmacy. Managed a team of writers and ensured error-free, engaging content for both digital and print platforms. Planned and delivered long-form educational content, features, and sector-specific stories within strict publishing deadlines.
Senior Content Writer at Weblink.In
February 1, 2012 - December 1, 2013Led content teams and crafted web copies, resumes, and social posts while ensuring brand consistency across all digital platforms.
Live Media Trainee at Live Media
December 1, 2010 - January 1, 2011Conducted research and storyboarding for documentaries and televised content, supporting concept development and fact-checking.
Meer Author (Contributor) at Meer
July 1, 2025 - PresentContribute articles for the Travel, Wellness, and Food & Wine sections, expanding coverage and audience reach.
Travel Ambassador and Blogger (Contributor) at Tripoto
October 1, 2018 - April 1, 2023Authored a viral travel blog with 212,000+ views, showcasing storytelling and audience engagement. Developed SEO-optimised travel blogs and destination guides covering domestic and international travel, trends, local insights, and tourism news. Produced experience-based property reviews and researched budget itineraries, hidden gems, and travel hacks for solo and group travellers.
Trainee at Live Media
December 1, 2010 - January 1, 2011Conducted research and storyboarding for documentaries and televised content, supporting concept development and fact-checking.
Meer Author (Contributor) at Meer Author
July 1, 2025 - PresentWrite articles for the Travel, Wellness, and Food & Wine sections.
Education
PG Diploma in Mass Communication (counts toward Year-1 of M.A. pathway) at Bharatiya Vidya Bhavan’s Rajendra Prasad Institute of Communication & Management
January 1, 2009 - January 1, 2010Master of Mass Communication at Guru Jambheshwar University of Science and Technology
January 1, 2010 - January 1, 2011Bachelor of Arts at University of Delhi
January 1, 2006 - January 1, 2009PG Diploma in Mass Communication at Bharatiya Vidya Bhavan’s Rajendra Prasad Institute of Communication & Management
January 1, 2009 - January 1, 2010Master of Mass Communication at Guru Jambheshwar University of Science and Technology
January 1, 2010 - January 1, 2011Bachelor of Arts at University of Delhi
January 1, 2006 - January 1, 2009PG Diploma in Mass Communication (counts toward Year-1 of M.A. pathway) at Bharatiya Vidya Bhavan’s Rajendra Prasad Institute of Communication & Management
January 1, 2009 - January 1, 2010Master of Mass Communication at Guru Jambheshwar University of Science and Technology
January 1, 2010 - January 1, 2011Bachelor of Arts at University of Delhi
January 1, 2006 - January 1, 2009PG Diploma in Mass Communication (counts toward Year-1 of M.A. pathway) at Bharatiya Vidya Bhavan’s Rajendra Prasad Institute of Communication & Management
January 1, 2009 - January 1, 2010Master of Mass Communication at Guru Jambheshwar University of Science and Technology
January 1, 2010 - January 1, 2011Bachelor of Arts at University of Delhi
January 1, 2006 - January 1, 2009Qualifications
German A1 Certificate
January 1, 2025 - November 26, 2025Spanish B2 Certificate
January 1, 2013 - January 1, 2015German A1 (Goethe-Institut)
January 11, 2030 - December 29, 2025Spanish B2 (Instituto Cervantes)
January 11, 2030 - December 29, 2025English Proficiency
January 11, 2030 - December 29, 2025Industry Experience
Travel & Hospitality, Media & Entertainment, Education, Healthcare, Software & Internet, Professional Services, Financial Services, Retail, Other, Non-Profit Organization
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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