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I'm the founder and principal owner of Sky Design, a full-service creative studio I started in 1997. I lead both the strategic direction and day-to-day operations, building a practice centered on intelligent, message-driven design that helps brands connect with audiences and achieve their goals. I blend creative direction with hands-on execution and steady operational oversight to deliver work that is visually compelling and strategically grounded. Over the years I've partnered with healthcare, education, government, nonprofit, and corporate clients to develop brands, campaigns, and communications that align with internal goals and timelines. I emphasize cross-functional collaboration, long-term client relationships, and consistent visual communication that builds recognition and reach for mission-driven organizations. I'm excited to bring this experience to new partners who value brand development that supports impact and growth.…I'm the founder and principal owner of Sky Design, a full-service creative studio I started in 1997. I lead both the strategic direction and day-to-day operations, building a practice centered on intelligent, message-driven design that helps brands connect with audiences and achieve their goals. I blend creative direction with hands-on execution and steady operational oversight to deliver work that is visually compelling and strategically grounded. Over the years I've partnered with healthcare, education, government, nonprofit, and corporate clients to develop brands, campaigns, and communications that align with internal goals and timelines. I emphasize cross-functional collaboration, long-term client relationships, and consistent visual communication that builds recognition and reach for mission-driven organizations. I'm excited to bring this experience to new partners who value brand development that supports impact and growth.

Nancy Vigna-McLaughlin

Creative Director, Designer, Brand Designer, +2

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I'm the founder and principal owner of Sky Design, a full-service creative studio I started in 1997. I lead both the strategic direction and day-to-day operations, building a practice centered on intelligent, message-driven design that helps brands connect with audiences and achieve their goals. I blend creative direction with hands-on execution and steady operational oversight to deliver work that is visually compelling and strategically grounded. Over the years I've partnered with healthcare, education, government, nonprofit, and corporate clients to develop brands, campaigns, and communications that align with internal goals and timelines. I emphasize cross-functional collaboration, long-term client relationships, and consistent visual communication that builds recognition and reach for mission-driven organizations. I'm excited to bring this experience to new partners who value brand development that supports impact and growth.…I'm the founder and principal owner of Sky Design, a full-service creative studio I started in 1997. I lead both the strategic direction and day-to-day operations, building a practice centered on intelligent, message-driven design that helps brands connect with audiences and achieve their goals. I blend creative direction with hands-on execution and steady operational oversight to deliver work that is visually compelling and strategically grounded. Over the years I've partnered with healthcare, education, government, nonprofit, and corporate clients to develop brands, campaigns, and communications that align with internal goals and timelines. I emphasize cross-functional collaboration, long-term client relationships, and consistent visual communication that builds recognition and reach for mission-driven organizations. I'm excited to bring this experience to new partners who value brand development that supports impact and growth.

Available to hire

I’m the founder and principal owner of Sky Design, a full-service creative studio I started in 1997. I lead both the strategic direction and day-to-day operations, building a practice centered on intelligent, message-driven design that helps brands connect with audiences and achieve their goals. I blend creative direction with hands-on execution and steady operational oversight to deliver work that is visually compelling and strategically grounded.

Over the years I’ve partnered with healthcare, education, government, nonprofit, and corporate clients to develop brands, campaigns, and communications that align with internal goals and timelines. I emphasize cross-functional collaboration, long-term client relationships, and consistent visual communication that builds recognition and reach for mission-driven organizations. I’m excited to bring this experience to new partners who value brand development that supports impact and growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Principal Owner, Business Development & Creative Director at Sky Design

January 1, 1997 - Present

Founder of a multidisciplinary design practice delivering brand strategy, creative execution, and business operations. Led development of long-term client relationships and proposals; drove strategic direction, budgeting, talent and vendor sourcing, and project lifecycle management. Delivered a broad range of branded materials across healthcare, education, government, nonprofit, staffing, and B2C sectors. Acted as brand ambassador and advisor, aligning messaging with business goals and campaigns, and collaborating with internal marketing teams and external vendors.

Vice President, Business Development & Account Executive at Madison West Design, a division of The Blakeslee Group

December 31, 1995 - October 17, 2025

Led the formation of a new design studio by assembling a team of experienced designers and negotiating a strategic partnership with The Blakeslee Group. Managed the business development process from concept to execution—including talent recruitment, proposal writing, and capability presentations. Served as acting president in the absence of leadership, overseeing operations, financial performance, staff coordination, and communications with the parent company. Directed strategic accounts such as Hershey Chocolate Company, Reynolds Aluminum, Cover Girl, and Black & Decker, handling proposal development, creative delivery, and client relationship growth.

Senior Graphic Designer at The MCS Group

December 31, 1986 - October 17, 2025

Appointed to an internal innovation group focused on speculative design to support new business development and the evolution of client offerings. Worked closely with account executives and marketing directors to conceptualize high-level visual strategies for client presentations and new service ideas. Produced branded materials, prototypes, and visual narratives that helped position the agency for future client opportunities and growth.

Creative Brand Consultant at Vibrint

November 1, 2023 - Present

Remote engagement supporting Vibrint’s brand evolution. Developed and executed visual branding materials, including stationery, note cards, folders, and presentation assets. Designed graphics and layouts for three major trade shows, from 20×20 booths to compact displays. Collaborated with the Managing Marketing Director on creative execution and trade show logistics, provided internal branding guidance, contributed to RFP submissions for government contracts, and helped develop promotional swag. Served as an embedded creative partner to maintain brand consistency across public-facing and internal materials.