Optibac are a leading UK probiotics brand who were looking to increase their online presence in order to better compete with other, similar companies. To help with this, I conducted competitor research to assess where they were performing strongly, and where there was room to improve their offerings.

This included analysing competitor keywords, product pages and their on-page optimisation, and content marketing strategies. As a result, I was able to implement changes to the meta data and layout of their website, and create a long term digital marketing strategy that included content, social media and e-shots to customers.

Opticac saw an 18% rise in organic growth and a boost in sales of over 10% by repositioning them as a leading brand against their competitors.

HMV is a British music and entertainment retailer, founded in 1921. In 2020, they were struggling to achieve the growth they were looking for with their online store. To address this, I completed a high level audit of their current website, which identified significant scope for improvement and performance gains.

This included lack of optimsation of the key on-page ranking factors, and limited to no content across categories, subcategories or product pages, which was also harming their rankings. This meant there were huge opportunities to be exploited through on-page optimisation, and by resolving these issues, HMV would see sustained growth through organic search.

As a result, HMV saw a massive 36% increase in organic traffic to their website, driving more sales and delivering confidence in future growth as they continued to expand their product offerings.

Avoira provide managed IT and communication services for companies across a range of industries. As a nice business, they struggled to rank well in search engines and get in front of the right customers. To help with this, I conducted a high level SEO audit, covering both content and technical aspects, that pinpointed gaps for growth and other opportunities where they could look raise their online presence.

As a result of the audit and keyword research, I implemented changes to their website meta data and established an inbound marketing campaign that boosted their organic traffic by 17% and raised their number of enquiries by 15%.

Breckon & Breckon are a leading independent estate agent in Oxfordshire, and wanted a new website that would showcase their services across the local area. As part of this project, I conducted a high level audit of their existing website that would highlight its strengths and weaknesses, which could then be fed into the build of their new website.

This included content SEO such as identifying and analysing competitors, and deciding on main converting keywords, as well as technical SEO such as broken links, site speed, and duplicate title tags. As a result, we were able to build a new website that performed better overall and ranked higher in search engines for key terms that Breckon & Breckon wanted to target. This led to a 19% increase in enquiries and further growth that allowed them to open more regional offices.

Lucky 7 Chicken is a fried chicken restaurant that needed help with their website meta data when launching their new website. To make sure they targeted their intended audience, I established personas for their business, before performing keyword research that would rank their site for relevant keywords. The results of this research were then input to a meta data spreadsheet, where the client could clearly see the title and meta description for each page on their website.

This was then implemented, resulting in a 21% increase in organic traffic compared to their previous site, and raising brand awareness for their store. The client saw an increase in footfall, and eventually opened a second branch in another city as a result of this success.

Cotswold Gleam Team are a Cotswolds-based cleaning company who needed someone to help with their growth through digital marketing. After putting together an initial marketing plan for the next 12 months, and a set of KPIs to benchmark against, I implemented each aspect and quickly started delivering results: within 2 months we saw a 16-22% increase in social media followers (LinkedIn, Instagram and Facebook), and a 11% rise in organic traffic from a targeted inbound campaign.

For the next few years, Cotswold Gleam Team positive results from their digial marketing, resulting in more clients and the need to hire more staff.

AdvaNova provide marketing leading systems for libraries, visitor attractions and commercial organisations, and invented the Telepen barcode symbology which is still used today. They were in the process of creating a new website when I was appointed to head up the SEO for the project. This involved:

• Audting the current website to assess its search engine performance, and provide a benchmark for the new site
• Analysing the data from this audit to pinpoint areas for improvement, such as content, website speed, backlink profile, meta data and technical issues.
• Mapping out the content and meta tags for the new website in a way that would increase search engine rankings, while providing a user friendly experience for all visitors
• Adding the new content to the site with the relevant meta data according to the mapping exercise
• Monitoring the performance of the new website through a set of KPIs to check its search enginer performance against the old website.

After 6 months, AdvaNova saw a 26% increase in organic traffic and a 15% rise in the number of enquiries for their products and services.

Occupational Health Services Ltd are a team of occupational health practitioners with years of expertise across a wide range of industries. They were in the process of implementing a new website when I was appointed to oversee the transition. This involved:

• gathering data on the performance of the current website, and producing an analytics report once the new site was live to compare it to the old one.
• performing keywords analysis to write meta data that would help the new site to rank in search engines
• monitoring the new site on a monthly basis to check it was performing better than the old website through KPIs and heat mapping data.
• implementing any changes that could improve the user experience and overall performance of the site in the long term.

After 6 months of the new site going live, OHS Ltd saw a 20% increase in their number of enquiries due to 16% rise in organic traffic, and an optimised user experience based on data gathered from a heat mapping tool.

I project managed a new website for the Chartered Institute of Procurement & Supply, called Health Procure Africa (https://www.twine.net/signin The brief was to develop an MVP within a 6 week timeframe, so it was ready for the launch event in South Africa. This was delivered 5 days before the deadline, and under budget, wih the client extremely happy with the outcome and keen to continue working on the project over the coming months. The website has successfully reached it’s intended audience, and the website continues to be improved and expanded upon to this day.

Welcome Gate provide a range of bespoke security solutions through their technology partners, including CCTV, access control and intruder alarms. They wanted to increase their sales through their advertising campaigns for two specific products, and I was appointed to review the performance of their current Google Ads campaigns, and implement changes that would driive more conversions.

Over the course of 12 months, I doubled their monthly conversions by optimising their existing campaigns, and setting up new ad groups to test additional keywords relevant to their products and services. CTRs increased by up to 12%, and CPC was reduced by up to 35%.

As a result, Welcome Gate increased sales for their Brivo and S2 Lenel security solutions, and started to implement ad campaigns for more of their products based on this positive outcome.