Available to hire
I’m an experienced Architect and Interior Designer with 15+ years delivering luxury retail, commercial and residential spaces. I excel in design and project management, interior architecture, and space planning, leading large-scale projects from concept to completion. I’m skilled at managing teams, budgets, and client expectations, delivering refined, brand-aligned environments that merge creativity with strategy.
Experience Level
Work Experience
Head of Retail Design & Visual Merchandising at Puig Middle East
January 1, 2022 - December 31, 2024Led the creative and strategic direction of global retail environments from concept to completion. Translated brand heritage into immersive, future-ready store experiences. Defined design principles and visual language ensuring brand consistency across all markets. Drove innovation and sensory storytelling, blending aesthetics with commercial performance. Optimized CAPEX, timelines, and resources for impactful, high-ROI store rollouts. Collaborated with leadership and regional teams to create locally resonant, globally aligned retail formats.
Founder & Interior Designer at Atoliem Tootoonchi Interiors
January 1, 2020 - PresentEstablished a boutique interior design practice in Dubai, delivering refined, concept-driven interiors for residences and commercial spaces. Translated client visions into cohesive, commercially aligned designs, and led projects from concept to completion with a focus on quality and seamless delivery.
Head of Retail Design & Visual Merchandising at L’Oréal Middle East
January 1, 2017 - January 1, 2020Led design, development, and execution of all retail environments, counters, and VM projects for L’Oréal Luxe brands across the region. Ensured alignment with brand strategy, quality, timing, and budget. Directed local market adaptations and rollout of new design programs; managed tenders, cost optimization, and material selection to maximize ROI. Collaborated with operations, marketing, and facilities to align layouts and customer experience.
Senior/Brand & Retail Design Lead (L’Oréal Luxe brands) at L’Oréal Middle East
January 1, 2015 - January 1, 2017Led creative and strategic design direction for regional luxury brand environments, translating heritage into immersive store experiences and ensuring brand consistency across markets.
Project Manager / Retail Design at Chalhoub Group - UAE
January 1, 2013 - January 1, 2015Managed projects from concept through technical development and execution for retail spaces within the UAE, ensuring brand alignment, timely delivery, and cost control across multi-brand programs.
Workplace Designer / Project Manager at Barclays Bank
January 1, 2010 - January 1, 2013Project-managed interior fit-outs, design & build works, and maintenance for high-end corporate spaces. Coordinated briefs, space planning, and stakeholder communications; supervised suppliers and budgets to deliver efficient refurbishments.
Visual Merchandiser at Lombok Furniture
January 1, 2009 - January 1, 2010Developed retail visuals and merchandising strategies for flagship London store, aligning with brand identity and seasonal campaigns.
Architect Assistant at Kani Ltd
January 1, 2008 - January 1, 2009Supported architectural design and technical development for London-based projects, coordinating drawings and material specifications.
Assistant Manager at Laurel, Harrods London
January 1, 2005 - January 1, 2008Customer-facing role supporting product presentation and store operations in a luxury retail environment.
Education
BSc - Architecture Technology at University of Westminster
January 1, 2005 - January 1, 2009Qualifications
Industry Experience
Retail, Real Estate & Construction, Professional Services, Other
Experience Level
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